Socceroos Stuff History

Visits to the Sports - Soccer category reached a daily peak on June 13 over a 3-month period accounting for almost 1% of all Australian Internet activity, the day after the momentous Socceroos victory against Japan in the FIFA World Cup.

Searches for the 'socceroos' also spiked dramatically, reaching a 3-month peak, week ending June 10, 2006. The Football Federation website (www.footballaustralia.com.au) received the most traffic on this term with 29.7% of traffic. Listings from the Google news service also enjoyed traffic from the term, 'socceroos', with Google News Australia (news.google.com.au) receiving 10.4% of traffic.

Nike's TV campaign, "Stuff History" has successfully driven website traffic to the Nike Football Australia website (www.nikefootball.com.au). Stuff History (www.stuffhistory.com.au), which allows users to post comments to support the Socceroos against unfavourable odds, contributed 72.7% of upstream traffic to Nike Football for May 2006.

Hitwise Demographic data indicate that soccer remains a bloke's sport, with male Internet users accounting for 69.2% of visits to the Sports - Soccer category for the week ending June 10, 2006.

The following report lists the most popular terms typed into a search engine over the 12 weeks ending June 17, 2006 that resulted in traffic to websites classified by Hitwise within the 'Sports - Soccer' industry. For example, the most popular search term was 'world cup' representing 4.61% of all search terms that delivered users to websites classified by Hitwise in the 'Sports - Soccer' industry.

Fast Mover - Jetstar

www.jetstar.com.au


Position week ending May 20: 67
Position week ending May 27: 37
Positions jumped: 30

Jetstar marked its second anniversary of flying on Thursday, May 25 with "Take a friend for free sale" and this was a primary driver for Jetstar's (www.jetstar.com.au) surge in Australian Internet market share during May. For the week ending May 20 the Jetstar site was the 67th most popular Australian website in Australia and by the week ending May 27 it had risen to be the 37th most popular; an increase of 30 positions.

Promotions such as this, the presence of Jetstar - Hotel Search and the release of Jetstar - Holidays has not only seen Jetstar increase their market share for the short term; but the week ending June 17 has seen Jetstar owning 23.66% market share in the Australian Commercial Airlines category.

The average session duration for a visit to Jetstar lasted 8 minutes, 36 seconds for the week ending May 20 and increased to 12 minutes, 37 seconds for the week ending May 27. This increase in session time may indicate that visitors were not only looking but also making a booking.

Category Spotlight: Television - Programmes

This category includes official sites for individual television programmes. This category does not include fan websites for such programmes. The data below is based on All sites » Weekly rankings for the week ending 24/06/2006 » Ranks by 'Visits'.

Top 10 Television - Programmes sites for Australian audiences		Local Competitiveness Index
Big Brother Australia SBS - The World Game Wide World of Sports Sunrise on Seven Home and Away rage Channel Nine A Current Affair Today Tonight ABC Creature Features		90.4% of traffic to this category was directed at domestic sites.

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Copyright Hitwise Pty Ltd, June 2006