| 'Anytime on VOLT' launches at #5 spot in Shopping - Video & Games |
According to Hitwise, the recent launch of Anytime on VOLT (au.anytime-tv.com), a video-on-demand service from Anytime and Fairfax Digital grabbed the attention of Australian Internet users. The website debuted in #5th position within the Hitwise Shopping & Classifieds - Video and Games industry making up 4.09% market share for the week ending 21 April 2007. Blockbuster movies, TV shows, music videos and games will be available on the online channel to consumers in Australia and New Zealand, competing directly with bricks and mortar rental stores.
Anytime on VOLT ranked ahead of existing video-on-demand providers, Big Pond Movies (www.bigpondmovies.com) at #7th position, and Reeltime (www.reeltime.tv) at #81st position in the Shopping and Classifieds - Video and Games Industry for the week ending 21 April 2007. Mail-order service, EzyDVD (www.ezydvd.com.au) was the leader in the Shopping & Classifieds - Video and Games category with 10.55% share, and has been the number one website based on monthly visits for the past 24-months.
An important factor in the ongoing success of video-on-demand consumption in Australia will be access to high-speed broadband. Hitwise search data indicates there were 4,584 search variations on 'broadband' for the 4 weeks ending 21 April 2007, with 'cheap broadband', 'broadband speed', 'unlimited broadband' and 'free broadband' amongst the top 30 searches.
BitTorrent (www.bittorrent.com), which is software that allows high-speed content delivery through peer to peer networks, is also a competitive consideration for video-on-demand providers. BitTorrent.com received the highest volume of searches on the term, 'bittorrent' and ranked #1095 among All Categories compared to #386 for EzyDvd for the week ending 21 April 2007. While BitTorrent.com offers free downloads, it importantly also allows users to rent and purchase content from major publishers. Google Australia (www.google.com.au) was overwhelmingly the highest referrer of website traffic to BitTorrent.com with 43.48% upstream share for the week ending 21 April 2007, followed by Google (www.google.com), Wikipedia (www.wikipedia.org) and MySpace (www.myspace.com).
Joost (www.joost.com), which similarly offers interactive software for distributing television and video content online has started to pick up traction amongst Australian Internet users, increasing its ranking in the Computers & Internet - Software category from #1061 for the week ending 3 February 2007 to #532 for the week ending 21 April 2007.
More than a third of visitors to the Shopping & Classifieds - Video & Games category were amongst the 18-24 age bracket, attracting even numbers of female and male Internet users for the week ending 21 April 2007.
|
| 1. |
EzyDVD |
www.ezydvd.com.au |
10.55% |
| 2. |
CD Universe |
www.cduniverse.com |
8.76% |
| 3. |
Sanity |
www.sanity.com.au |
6.68% |
| 4. |
JB Hi-Fi Australia Online Shop |
www.jbhifionline.com.au |
5.50% |
| 5. |
Anytime on VOLT |
au.anytime-tv.com |
4.09% |
| 6. |
Half.com |
www.half.ebay.com |
3.47% |
| 7. |
Big Pond Movies |
www.bigpondmovies.com |
3.46% |
| 8. |
Quickflix |
www.quickflix.com.au |
3.44% |
| 9. |
ABC Shop |
shop.abc.net.au |
3.29% |
| 10. |
Sony Pictures |
www.sonypictures.com |
2.92% |
|
|
|
|
| Industry Search Term Report for Sports - Snow Sports |
The following report lists the most popular terms typed into a search engine over the 4 weeks ending 26/05/2007 that resulted in traffic to websites classified by Hitwise within the 'Sports - Snow Sports' industry. For example, the most popular search term was 'falls creek' representing 4.50% of all search terms that delivered users to websites classified by Hitwise in the 'Sports - Snow Sports' industry.
|
|
| 1. |
falls creek |
4.50% |
| 2. |
thredbo |
3.06% |
| 3. |
perisher blue |
2.97% |
| 4. |
mt hotham |
2.82% |
| 5. |
mt buller |
2.76% |
| 6. |
perisher |
1.13% |
| 7. |
mount hotham |
0.83% |
| 8. |
hotham |
0.82% |
| 9. |
mount buller |
0.80% |
| 10. |
burton |
0.75% |
|
|
|
|
|
| Big Brother - www.bigbrother.3mobile.com.au |
During the two week period (7 April - 21 April) leading up to the first episode of the television series Big Brother 2007, the market share of visits to the Big Brother website - www.bigbrother.3mobile.com.au - increased by over 300% amongst all Australian websites, as visited by Australian Internet users. As of 5 May, with the series at the end of its second week, the market share of visits to the Big Brother website had increased by over 3000% (for the period 7 April - 5 May, 2007). According to Hitwise demographic data, 62.6% of the visitors to the Big Brother website were female. The most searched for housemates so for this year are 'bodie', 'emma cornell' and 'susannah'.
|
| Music - Bands and Artists |
| This category includes any sites which are focused on specific bands or artists from any musical genre, either official websites or those run by fans. The data below is based on All sites » Weekly rankings for the week ending 26/05/2007 » Ranks by 'Visits'. |
|
|
|
|
|
| 19.7% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
61.32% |
| 2. |
Search Engines |
39.83% |
| 3. |
Entertainment |
12.05% |
| 4. |
Net Communities and Chat |
11.28% |
| 5. |
Music |
8.91% |
| 6. |
Bands and Artists |
4.30% |
| 7. |
Shopping and Classifieds |
4.25% |
| 8. |
Email Services |
4.24% |
| 9. |
Education |
4.12% |
| 10. |
News and Media |
3.52% |
|
|
|
|
| 1. |
Computers and Internet |
33.49% |
| 2. |
Entertainment |
18.21% |
| 3. |
Music |
14.59% |
| 4. |
Net Communities and Chat |
12.75% |
| 5. |
Search Engines |
9.82% |
| 6. |
Shopping and Classifieds |
9.63% |
| 7. |
Bands and Artists |
6.30% |
| 8. |
Lifestyle |
5.05% |
| 9. |
Education |
4.54% |
| 10. |
Multimedia |
4.43% |
|
|
|
|
