| Australian and New Zealand Online Visits to Facebook Dramatically Increase - Brand Awareness on the Rise |
Hitwise data reveals that Australia and New Zealand are increasingly taking interest in the social networking website, Facebook (www.facebook.com).
While MySpace in Australia and Bebo in New Zealand are the clear leaders in the space, within the Net Communities and Chat industry as visited by Australians, Facebook grew by 273% between the weeks ending 14 April and 30 June, 2007. Amongst New Zealand Internet users, Facebook grew by 246% in the Net Communities and Chat industry within the same time period.
Amongst Australian Internet users, MySpace, Facebook and Bebo all appeared in the top 5 within the Net Communities and Chat industry during the month of June 2007, yet Myspace dominated with a market share of visits 29.9%, followed by Bebo with 6.03% share, and Facebook with 2.96%. Similarly, during the same time period amongst New Zealand Internet users these websites appeared among the top 5 in the Net Communities and Chat industry, with Bebo holding 19.72% of the market share of visits, followed by MySpace 7.11% and then Facebook with 3.35%.
Searches Increase for the Facebook Brand - Brand Awareness and Product Demand Revealed
Amongst Australian Internet users, traffic to the 'Net Communities and Chat' industry from searches for the term 'facebook' increased by 93% in June, 2007. In New Zealand, searches for the facebook brand sending traffic to the industry increased by 100% for the same period.
According to Tessa Court, Chief Marketing Officer of Hitwise, "an increase of searches for a brand is a great indicator of an increase of overall brand awareness amongst consumers. Based on Hitwise search term data, it is clear that the facebook brand is gaining momentum amongst Australian and New Zealand Internet users."
Facebook's newly added applications, such as the ability for users to add songs and video to their profile, have also played a part in the increasing interest in Facebook. Hitwise data shows that among the top 30 search term variations for Facebook were terms including 'facebook applications', 'facebook layouts', 'facebook quizzes', and 'facebook apps', during the 4 week period ending 30 June 2007.
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| Are your Search Results Optimised? |
To get searchers to respond to your link, your creatives and calls to action need to be optimised on a variety of content sources such as meta tags, or on-page HTML copy to appeal to specific needs of customers. How well crafted is the message you send your clients through the search engines?
Under every organic result, search engines display a description of the offer, to provide users with some information to help them decide if they want to click on the link and visit the website. If your description resonates with the potential customer, they are more likely to click on the link to your web page.
Below we can see an organic listing for Yahoo!7's TV Guide (Example 1.). The copy has clearly been optimised as the message is specific and has been written in sentence form. The offer is single-minded and is appropriate to the content of the web page.
Now let's look at another example (Example 2.) of an organic search result, which has not been optimised. If a specific page or overall website has not been sufficiently optimised, the search engines simply present copy from the website. In this case, the menu has been presented as the description below the link. Instead of emphasizing the end benefit of the website, or what is new, the description is broad and in our experience, is less effective.
So to ensure your search engine optimization results are as effective as possible, optimise your website and ensure the creative is compelling to potential visitors.
If you would like a complimentary analysis of the effectiveness of your website's search optimisation, contact Hitwise Search Marketing Services.
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| Industry Search Terms Report for Entertainment - Radio |
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The following report lists the most popular terms typed into a search engine over the 4 weeks ending 14/07/2007 that resulted in traffic to websites classified by Hitwise within the 'Entertainment - Radio' industry. For example, the most popular search term was 'triple j' representing 1.31% of all search terms that delivered users to websites classified by Hitwise in the 'Entertainment - Radio' industry.
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| 1. |
triple j |
1.31% |
| 2. |
3aw |
0.99% |
| 3. |
take 40 |
0.63% |
| 4. |
nova |
0.60% |
| 5. |
politic |
0.57% |
| 6. |
nova 100 |
0.56% |
| 7. |
fox fm |
0.54% |
| 8. |
the hot hits |
0.54% |
| 9. |
ministry of sound |
0.52% |
| 10. |
top 40 |
0.48% |
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| Jetstar - www.jetstar.com |
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Discount airline Jetstar (www.jetstar.com) has experienced a market share increase of over 50% amongst websites in the Travel industry visited by Australian Internet users during the week ending 14/07/07. The data shows that Jetstar now holds 3.81% of the industry's market share. Some of the top search terms that drove traffic to www.jetstar.com during the four week period ending 14/07/07 included 'jetstar', 'jetstar airlines' and 'jetstart flights'.
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| Lifestyle - Politics |
The Politics category lists sites which belong to particular political parties or organisations, plus sites that are devoted to expressing views on local or international political issues. The data below is based on All sites » Weekly rankings for the week ending 14/07/2007 » Ranks by 'Visits'.
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| 22.0% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
45.90% |
| 2. |
Search Engines |
25.00% |
| 3. |
News and Media |
19.09% |
| 4. |
Lifestyle |
13.04% |
| 5. |
Entertainment |
9.08% |
| 6. |
Print |
7.64% |
| 7. |
Net Communities and Chat |
6.96% |
| 8. |
Blogs and Personal Websites |
6.64% |
| 9. |
Politics |
5.25% |
| 10. |
Email Services |
4.89% |
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| 1. |
News and Media |
23.14% |
| 2. |
Computers and Internet |
21.68% |
| 3. |
Lifestyle |
16.91% |
| 4. |
Entertainment |
11.62% |
| 5. |
Blogs and Personal Websites |
8.39% |
| 6. |
Print |
8.31% |
| 7. |
Business and Finance |
7.57% |
| 8. |
Politics |
7.43% |
| 9. |
Net Communities and Chat |
7.11% |
| 10. |
Search Engines |
6.18% |
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