| Hitwise Food and Beverage Online Update |
Taste.com.au Tickles TasteBuds
According to Hitwise, website visits to Taste.com.au, owned by News Digital Media, have increased by 41% in the past three months within the Hitwise Food and Beverage - Lifestyle and Reference industry. This growth follows a 10.7% year-on-year increase to Food and Beverage websites, indicating the appeal of culinary topics online amongst consumers.
Taste.com.au has consistently been the leading Food and Beverage website since March 2007. Trailing Taste.com.au in August 2007 were ninemsn Recipe Finder, Cooks.com - an online search engine for recipes, CalorieKing.com.au and Recipezaar.com - owned by Scripps Networks publishers.
There were over 4,500 search terms that resulted in visits to Taste.com.au for the 4 weeks ending 11 August 2007. Leading search terms included 'pumpkin soup', 'apple crumble', 'pancake recipe', 'slow cooker recipes', 'chicken recipes', 'banana bread', 'lamb shank recipe' 'beef casserole', 'fried rice recipe' and 'pea and ham soup' - giving insight into the eating habits of Australian consumers.
Hitwise Demographics data indicates that 67.23% of users to Taste.com.au were comprised of females for the 12 weeks ending 11 August 2007. Users within the 45-54 age group also dominated, accounting for 38.59% of visits. Websites in the Shopping and Classifieds - House and Garden industry attracted a similar demographic make-up to Taste.com.au, suggesting potential online partnerships.
Google properties accounted for more than 1 in 3 visits to Taste.com.au for the week ending 11 August 2007, followed by News.com.au with 3.51% of upstream traffic and ninemsn with 2.74%. Websites visited after Taste.com.au included a number of online magazine publications, including Notebook Magazine, Australian Women's Weekly and FPC Mags Online.
|
| 1. |
taste.com.au |
1.83% |
| 2. |
taste |
1.75% |
| 3. |
recipes |
1.02% |
| 4. |
pumpkin soup |
0.78% |
| 5. |
www.taste.com.au |
0.72% |
| 6. |
taste.com |
0.71% |
| 7. |
apple crumble |
0.60% |
| 8. |
pancake recipe |
0.53% |
| 9. |
slow cooker recipes |
0.41% |
| 10. |
pumpkin soup recipe |
0.38% |
|
|
|
|
| Industry Search Term Report for Government - National |
The following report lists the most popular terms typed into a search engine over the 4 weeks ending 25/08/2007 that resulted in traffic to websites classified by Hitwise within the 'Government - National' industry. For example, the most popular search term was 'ato' representing 2.17% of all search terms that delivered users to websites classified by Hitwise in the 'Government - National' industry.
|
|
| 1. |
ato |
2.17% |
| 2. |
bom |
2.13% |
| 3. |
centrelink |
1.52% |
| 4. |
weather |
0.59% |
| 5. |
medicare |
0.55% |
| 6. |
asic |
0.51% |
| 7. |
australian taxation office |
0.37% |
| 8. |
www.bom.gov.au |
0.33% |
| 9. |
abn |
0.32% |
| 10. |
www.ato.gov.au |
0.32% |
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|
|
|
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| An Overview of Google's New Supplemental Results |
Google has recently made some important changes to the way they report on supplemental results. These changes can make it more difficult to understand how Google is indexing and displaying your web pages in its organic results, and makes Search Engine Optimisation more important than ever.
Google's "supplemental index" is a database of web pages that are not considered suitable to be included in Google's main database. This means that supplemental web pages do not usually appear in organic search results and do not get seen by searchers.
In the past, Google has identified these pages by labelling them as a "supplemental result" as in the example below.
In August 2007, Google announced that they will no longer label any results as "supplemental results". Instead, supplemental results will appear in the same format as regular search engine results.
This makes it harder to identify the web pages that are in the supplemental index and can make it very difficult for search engine optimisers to solve any issues that cause web pages to be placed in the supplemental index.
This makes search engine optimisation more important than ever. Search engine optimisation can help ensure that more web pages are in the main index and are being served to potential customers.
If you would like a complimentary analysis of the effectiveness of your website's search optimisation, contact Search Marketing Services.
|
| Slide - www.slide.com |
|
Hitwise Australia reports that during the week ending 04/08/2007, the photo sharing website Slide (www.slide.com) experienced a market share increase of over 26% amongst websites in the Entertainment - Photography industry as visited by Australian Internet users. The website has been steadily climbing in rank and is now the second most popular website in the industry. The top websites directing traffic to www.slide.com include Google Australia (www.google.com.au) - 1.33% and eBay Australia (www.ebay.com.au) - 0.96%.
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| Entertainment - Movies |
| The Movies industry features all websites that are primarily concerned with film and video movies, including websites that focus on particular movies or movie stars, or websites that provide reviews, news and Hollywood gossip, plus cinema websites and video stores. |
|
|
|
|
|
| 34.3% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
58.63% |
| 2. |
Search Engines |
34.17% |
| 3. |
Entertainment |
22.82% |
| 4. |
Net Communities and Chat |
8.90% |
| 5. |
Movies |
7.74% |
| 6. |
Email Services |
6.01% |
| 7. |
Portal Frontpages |
5.14% |
| 8. |
News and Media |
4.72% |
| 9. |
Shopping and Classifieds |
4.47% |
| 10. |
Graphics and Clip Art |
3.53% |
|
|
|
|
| 1. |
Computers and Internet |
34.08% |
| 2. |
Entertainment |
32.30% |
| 3. |
Movies |
13.68% |
| 4. |
Search Engines |
10.81% |
| 5. |
Net Communities and Chat |
7.86% |
| 6. |
Shopping and Classifieds |
7.37% |
| 7. |
News and Media |
6.57% |
| 8. |
Business and Finance |
5.97% |
| 9. |
Software |
4.28% |
| 10. |
Multimedia |
4.14% |
|
|
|
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