| Holiday Shopping Fast Movers - Lasoo leading search term |
Hitwise Fast Moving Search Terms to the Shopping & Classifieds industry reveal which brands and products are top-of-mind amongst consumers, leading up to the holiday shopping season.
New shopping search engine, Lasoo featured as the fastest moving search term to the Shopping & Classifieds industry for the 4 weeks ending 1 December 2007, indicating a successful launch campaign and consumer interest in the service which offers current specials from participating catalogues around Australia. Lasoo ranked 40th overall in the Shopping & Classifieds industry for the week ending 1 December 2007.
Festive items within the top 15 fast moving search terms included 'hampers', 'christmas lights' and 'christmas presents'. Retailers and brands that were top-of-mind included 'angus and robinson', 'crocs', 'target au' and 'oakley sunglasses'.
In the Appliances & Electronics industry, JB Hi-Fi Australia and Retravision Perth were the fastest moving retailers being searched for. 'Nokia 1110i' was the fastest moving product search term, with 'fuji digital camera' ranked at 12th position. White good brands that appeared in the top 15 included 'black and decker australia' and 'westinghouse cooktops'.
Women's clothing featured prominently amongst the top terms to the Apparel & Accessories industry, including 'mini dresses', 'women's swimwear', 'womens shoes', and 'ladies watches'. 'Ugg' also featured at 14th position, representing a global fashion trend.
In the retail Books industry, recipe publication, 'maggies harvest' was the fastest moving search term, while fantasy fiction writer, 'kinley macgregor' was the leading author-related search term. Book retailers in the top 15 included 'angus books', 'bookshops australia' and 'abc shops australia'.
Retailers have the opportunity to intensify their online campaigns as they compete for consumer spend. As Christmas draws nearer, several retail industries have increased in market share dramatically, including Department Stores, Books and Appliances & Electronics which grew by 36%, 34% and 28% respectively comparing weeks ending 6 October 2007 and 8 December 2007.
The table below is ranked by largest relative increase for the 4 weeks ending 1 December 2007, compared with the 4 weeks ending 24 November 2007 - Source: Hitwise Australia
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| 1. |
lasoo |
| 2. |
www.lasoo.com.au |
| 3. |
lasoo |
| 4. |
hampers |
| 5. |
christmas lights |
| 6. |
angus and robinson |
| 7. |
crocs |
| 8. |
christmas presents |
| 9. |
catalogue central |
| 10. |
baby names |
| 11. |
ebay com |
| 12. |
target au |
| 13. |
oakley sunglasses |
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| Industry Search Terms Report for Gambling - Games |
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The following report lists the most popular terms typed into a search engine over the 4 weeks ending 08/12/2007 that resulted in traffic to websites classified by Hitwise within the 'Gambling - Games' industry. For example, the most popular search term was 'king.com' representing 23.36% of all search terms that delivered users to websites classified by Hitwise in the 'Gambling - Games' industry.
|
|
| 1. |
king.com |
23.36% |
| 2. |
free slots |
3.13% |
| 3. |
play poker machine |
1.93% |
| 4. |
play65 |
1.88% |
| 5. |
aussie slots |
1.69% |
| 6. |
slingo |
1.54% |
| 7. |
free slot games |
1.51% |
| 8. |
free poker machine game |
1.39% |
| 9. |
play 65 |
1.28% |
| 10. |
www.king.com |
1.28% |
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| Don't Get Lost in the Detail |
SEO is complex, ever changing and relies heavily on experience & innovation in order to remain ahead of the game. In such an environment, search engine optimisers often focus on intricate details to get the most out of every aspect of the website.
Though the details are very important, it can be easy to lose sight of the big picture. For your SEO strategy to be truly effective, it needs to address the following:
Accessibility - Ensure that search engines are able to:
- Read your web page content
- Follow links to other pages of your website
- Interpret the structure of each web page
- Interpret the relationships between pages of your website
Relevance - Ensure that search engines are able to:
- Identify the content that applies to your website.
- Identify important words that apply to individual pages on your website
- Identify and verify that your content is unique & useful
Popularity - Ensure that search engines are able to:
- Recognise that other internet users & websites consider your website to be a useful resource
- Understand the relationship between your website and other websites in your "neighborhood".
In our experience, the strategy and planning behind an SEO campaign is vital for achieving your SEO goals. So ask yourself, how does your current SEO strategy address these factors?
To learn more how to make the most out of your SEO campaigns, contact Hitwise Search Marketing Services, or download the Hitwise Best Practice SEO White Paper.
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| Toys and More - www.toysandmore.com.au |
With the Christmas shopping period in full swing, Toys and More (www.toysandmore.com.au), an online toy store, increased its market share of visits by 75% during the period weeks ending 17/11/2007 - 01/12/2007. During this period, www.toysandmore.com.au also increased its ranking by more than 50 places among the 'Shopping and Classifieds - Toys and Hobbies' industry, to rank as the 61st most popular website in this industry and hold .29% of the market share, as of week ending 01/12/2007.
With shoppers presumably looking around for the right gift or the right price, other toy websites were among the most popular websites visited prior to and following the Toys and More website. During the week ending 01/12/2007, upstream websites included Online Toys - www.onlinetoys.com.au (9.07%), PeeDee Toys - www.peedeetoys.com.au (7.99%) and Toys 'R' Us Australia - www.toysrus.com.au (2.05%).
The most popular search terms in the 'Toys and Hobbies' industry, as of 4 weeks ending 01/12/2007 were 'barbie' (3.64%), 'bratz' (3.04%), 'toys r us' (2.33%) and 'lego' (2.00%).
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| Television - Programmes |
This category includes official sites for individual television programmes. This category does not include fan websites for such programmes. The data below is based on All sites » Weekly rankings for the week ending 08/12/2007 » Ranks by 'Visits'.
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|
|
|
|
| 74.7% |
|
of traffic to this category was directed at domestic sites.
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|
|
|
|
| 1. |
Computers and Internet |
48.95% |
| 2. |
Search Engines |
26.29% |
| 3. |
Entertainment |
19.17% |
| 4. |
News and Media |
14.27% |
| 5. |
Television |
10.74% |
| 6. |
Social Networking and Forums |
9.70% |
| 7. |
Networks and Channels |
6.47% |
| 8. |
Portal Frontpages |
5.91% |
| 9. |
Lifestyle |
5.19% |
| 10. |
Email Services |
4.63% |
|
|
|
|
| 1. |
Entertainment |
25.02% |
| 2. |
Computers and Internet |
24.85% |
| 3. |
News and Media |
13.50% |
| 4. |
Television |
11.09% |
| 5. |
Business and Finance |
10.07% |
| 6. |
Search Engines |
8.47% |
| 7. |
Social Networking and Forums |
7.06% |
| 8. |
Shopping and Classified |
7.05% |
| 9. |
Sports |
6.46% |
| 10. |
Multimedia |
6.31% |
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