| Twitter Maintains Strong Growth in Visits in Australia |
According to Hitwise Australia, visits to Twitter were at an all time high, week ending 17 January 2009. Twitter has maintained its phenomenal yearly growth rate, increasing year-on-year in web visits by 535.7% (week ending 17 January 2009 compared to the same week last year).
Twitter's recent growth is due to resurgence in referrals from Facebook, which is also maintaining a strong following amongst Australian Internet users. The linked growth highlights the continued rise in the use of the Internet as a networking tool in social and business contexts versus the consumption of information.
Australian professionals returning to the workplace after the Christmas break could have contributed to the increased visits to Twitter in January. Twitter is an effective industry networking and knowledge sharing tool.
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| Understanding Competitors’ Search Marketing Strategies by Comparing to Your Website |
By using Hitwise Search Intelligence™ 'Compare With' Reports, you can identify the search terms that are missing from your search campaigns and working for your competitors. For example, if you are
Harvey Norman and one of your competitors is JB Hi-Fi, by conducting a search terms 'Compare With' report you will discover keywords that are currently driving more traffic to JB Hi-Fi than Harvey Norman. In the chart below, you can see the top search terms (not including the JB Hi-Fi brand), that drive more traffic to JB Hi-Fi than Harvey Norman are: 'panasonic'; 'ipod touch'; 'toshiba laptops'; and 'laptops' for the four weeks ending 10/01/2009. This insight is invaluable for gaining a competitive edge over your direct competitors.
For Hitwise clients who would like to discuss this product further, please contact Hitwise Customer Support, or visit the Hitwise University and review the Hitwise Search Intelligence™ Fact Sheet.
Visit www.hitwise.com.au to learn more about Hitwise products and services.
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| 1. |
panasonic |
0.11% |
<0.0169% |
0.11% |
| 2. |
ipod touch |
0.10% |
<0.0169% |
0.10% |
| 3. |
toshiba laptops |
0.10% |
<0.0169% |
0.10% |
| 4. |
laptops |
0.10% |
0.02% |
0.08% |
| 5. |
samsung |
0.08% |
0.02% |
0.06% |
| 6. |
computers |
0.05% |
<0.0169% |
0.05% |
| 7. |
game |
0.04% |
<0.0169% |
0.04% |
| 8. |
samsung tv |
0.04% |
<0.0169% |
0.04% |
| 9. |
toshiba |
0.04% |
<0.0169% |
0.04% |
| 10. |
tv |
0.03% |
<0.0169% |
0.03% |
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| Using Google Analytics for Advanced Segmentation |
Google Analytics is a free analytical package that marketers can use to measure traffic, referrals, website performance, usability and hundreds of other factors that have an impact on the bottom line.
Depending on the structure of your URLs you can easily set up Google Analytics to split your website into 'segments'.
A scenario where this could be useful:
Jane runs a large content based technology website and the main revenue source is banner advertising. She has 3 sections:
Apple (http://www.example.com.au/apple)
Windows (http://www.example.com.au/windows)
Linux (http://www.example.com.au/linux)
Jane currently has Google Analytics tracking all traffic and currently runs numerous reports to split out how many page impressions each section receives to help the sales team promote to advertisers.
In an analytics account you have the option to add a new profile:
- Simply click 'add a profile for an existing domain' and select the relevant domain.
- Once created on the dashboard, click 'edit' and go to 'filters applied to profile' and click on 'add filter'.
- Then name your filter and choose the type 'include only traffic to a subdirectory'.
For example, Jane would set up 3 new profiles filtering:
^/apple/
^/windows/
^/linux/
This will now allow Jane to see individual data for each section and provide useful insights on how her visitors behave.
For more information on this topic or about Hitwise Search Marketing Services please email search.csm@hitwise.com.
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| Big 4 Holiday Parks New South Wales - nsw.big4.com.au |
The website for Big 4 Holiday Parks New South Wales jumped 55 places to rank 172 in the Travel - Destinations and Accommodation industry during the week ending 10/01/2009.
Big 4 Holiday Parks New South Wales features reviews, facility information, and contact details on NSW based accommodation.
Hitwise Demographics data suggests that Australians from NSW are interested in holidaying within their state, with Big 4 Holiday Parks New South Wales receiving 45.55% of its visits from NSW Internet users during the 4 weeks ending 10/01/2009.
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| Music - Bands and Artists |
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The following report lists the most popular terms typed into a search engine over the 4 weeks ending 10/01/2009 that resulted in traffic to websites classified by Hitwise within the 'Music - Bands and Artists' industry. For example, the most popular search term was 'kings of leon' representing 1.81% of all search terms that delivered users to websites classified by Hitwise in the 'Music - Bands and Artists' industry.
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| 1. |
kings of leon |
1.81% |
| 2. |
wiggles |
1.70% |
| 3. |
paramore |
0.94% |
| 4. |
pink |
0.93% |
| 5. |
lady gaga |
0.73% |
| 6. |
britney spears |
0.70% |
| 7. |
jonas brothers |
0.70% |
| 8. |
acdc |
0.68% |
| 9. |
the wiggles |
0.59% |
| 10. |
my chemical romance |
0.57% |
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| Community - Humanitarian |
| This section includes all specific non-government, non-profit organisations focused on humanitarian, welfare and aid. The data below is based on All sites » Weekly rankings for the week ending 10/01/2009 » Ranks by 'Visits'. |
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| 59.4% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
60.58% |
| 2. |
Computers and Internet - Search Engines |
44.54% |
| 3. |
Business and Finance |
7.40% |
| 4. |
Computers and Internet - Social Networking and Forums |
7.21% |
| 5. |
Community |
6.58% |
| 6. |
News and Media |
5.42% |
| 7. |
Community - Humanitarian |
5.34% |
| 8. |
Entertainment |
4.71% |
| 9. |
Lifestyle |
4.45% |
| 10. |
Computers and Internet - Email Services |
4.13% |
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| 1. |
Computers and Internet |
28.51% |
| 2. |
Community |
13.14% |
| 3. |
Business and Finance |
12.38% |
| 4. |
Computers and Internet - Search Engines |
11.23% |
| 5. |
Community - Humanitarian |
10.32% |
| 6. |
Entertainment |
8.01% |
| 7. |
Shopping and Classifieds |
8.00% |
| 8. |
Lifestyle |
7.81% |
| 9. |
News and Media |
7.35% |
| 10. |
Computers and Internet - Social Networking and Forums |
6.59% |
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| A Vampy Holiday Season |
The vampire movie Twilight seemed to be a hit on screen and online over the holiday season. According to Hitwise Australia, 'twilight' was the most searched for movie over the 4 weeks ending 03/01/2009 that resulted in traffic to websites in the Entertainment - Movies industry. The top 3 websites to receive traffic from the search term 'twilight' were The Internet Movie Database (17.13%), Twilight the Movie (11.70%) and Wikipedia (10.56%). Year-on-year searches for the term 'vampires' in All Categories is also on the rise, increasing by 128.57% when comparing the weeks ending 05/01/2008 and 03/01/2009. Now you know.
Visit the Hitwise To Go website for regular updates.
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