| Hitwise Australia Online Performance Awards Winners 2008 |
Hitwise, recently announced the most popular websites from more than 100 industries in Australia during 2008.
The annual Hitwise Australia Online Performance Awards recognise outstanding online business achievement and acknowledge the most successful Australian websites as categorised in Hitwise's key industries, defined by the market share of user visits to a website received during 2008.
As Hitwise reports on the anonymous online usage of approximately 3 million Australian Internet users - the largest online sample of its kind and more than 140,000 local websites throughout the course of the year - this unique awards program recognises excellence in online performance through public popularity.
"This is truly a 'people's choice' award, as ultimately, organisations receiving a Hitwise Online Performance Award have been determined by Australian consumers," says Michael Walmsley, General Manager of Hitwise Asia Pacific. He adds, "Website visits provide an excellent measure of a website's success and popularity".
Hitwise congratulates the 2008 winners, which include major online and offline brands such as AMP (www.amp.com.au), Wotif.com (www.wotif.com), ninemsn (ninemsn.com.au), and Medibank (www.medibank.com.au). First time recipients of the award include Webjet (www.webjet.com.au), Fox Sports (www.foxsports.com.au), JB Hi-Fi Australia (www.jbhifi.com.au), and Toyota (www.toyota.com.au).
For more information on the awards and a complete list of the 2008 winners visit www.hitwise.com.au/awards or email Rheika Tompkins at press.au@hitwise.com.
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| Uncovering SEM and Affiliate Opportunities using Search Term Portfolios |
By using Hitwise Search Term Portfolios to manage your online presence, you can identify the threats to your brand posed by competitor's search marketing activities. You can also learn how to make the most of the insights revealed by search term data, to optimise your online marketing campaigns.
For example, by looking at the downstream websites from a portfolio of competitive search terms for Credit Cards (such as 'credit card', 'virgin credit card' or 'best credit card'), a company like the NAB for instance, would be able to:
- Identify competitors who buy their entire list of important terms, see which of these competitors are successful and learn from their choice of paid/organic terms.
- Identify affiliates who may provide a more cost effective way of targeting particular terms.
- See which competitors are successfully receiving organic traffic from their important terms and investigate how their websites are optimised for this and assess if they are providing content that you could provide yourself.
- Identify other websites that receive substantial amounts of organic traffic that might be appropriate to advertise on.
To learn more about Hitwise Search Intelligence™, download the Hitwise Search Intelligence™ Fact Sheet or contact Customer Support.
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| 1. |
Credit Card 4 U |
4.64% |
Virgin Money Australia |
8.33% |
| 2. |
Creditcards247.au.com |
4.27% |
Credit Card Offers.com.au |
5.53% |
| 3. |
Aussie Home Loan |
1.37% |
Aussie Home Loan |
4.36% |
| 4. |
Woolworths Everyday Money Credit Card |
1.34% |
CreditCards.com.au |
3.88% |
| 5. |
St George Bank - Credit Cards |
1.09% |
Credit Card Finder |
1.93% |
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| Conversion Rates - Key to a Profitable 2009 |
In tough economic times companies are often looking for ways to stretch their online marketing budgets further. However, the path to riches can often lie on your own doorstep.
Ask yourself this simple question, would you rather double your traffic or double your current conversion rate?
Let's say your current traffic is 100,000 unique visits per month and your conversion rate is 1%:
200,000 unique visits x 1% = 2,000 conversions
100,000 unique visits x 2% = 2,000 conversions
It's probably no surprise that the outcome is the same. However is the cost of reaching either goal proportional? No.
For example, it may take two years and cost $200K in advertising and marketing initiatives, to double your websites traffic. On the other hand it may only cost $50K to hire an expert to work on your website's usability and analytics which will improve your conversion rates within a few months, setting you up for your long term goals of increasing traffic.
In our next article we will examine some of the barriers to entry existing on websites, which when removed will increase user interaction and conversion rates.
For more information on this topic or about Hitwise Search Marketing Services please email search.csm@hitwise.com.
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| Government - National |
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The following report lists the most popular terms typed into a search engine over the 4 weeks ending 04/04/2009 that resulted in traffic to websites classified by Hitwise within the 'Government - National' industry. For example, the most popular search term was 'bom' representing 6.25% of all search terms that delivered users to websites classified by Hitwise in the 'Government - National' industry.
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| 1. |
bom |
6.25% |
| 2. |
centrelink |
2.87% |
| 3. |
ato |
1.98% |
| 4. |
weather |
1.03% |
| 5. |
bom.gov.au |
0.57% |
| 6. |
bureau of meteorology |
0.55% |
| 7. |
medicare |
0.51% |
| 8. |
centerlink |
0.49% |
| 9. |
www.bom.gov.au |
0.45% |
| 10. |
asic |
0.44% |
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| GreenBang - www.greenbang.com |
With the world environment rapidly and in some cases tragically changing, it seems that Australian Internet users are making environmentalism a priority online, with the GreenBang (www.greenbang.com) website, jumping 236 places and increasing its market share by 288.95% in the Lifestyle - Environment industry for the week ending 04/04/2009.
The GreenBang website reports on news and blogs of green innovation and thought leadership.
Top upstream websites driving traffic to GreenBang for the week ending 04/04/2009 were ABC Online (www.abc.net.au), Aussies Living Simply (www.aussieslivingsimply.com.au) and Facebook (www.facebook.com).
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| Automotive - Manufacturers |
| This section includes any all official websites of automotive manufacturers, such as Mercedes, BMW, Volkswagen and Audi. All data below is based on All sites » Weekly rankings for the week ending 04/04/2009 » Ranks by 'Visits'. |
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| 81.5% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
55.64% |
| 2. |
Computers and Internet - Search Engines |
45.13% |
| 3. |
Automotive |
20.10% |
| 4. |
Automotive - Manufacturers |
9.83% |
| 5. |
Business and Finance |
5.46% |
| 6. |
Shopping and Classifieds |
4.95% |
| 7. |
Automotive - Classifieds |
4.81% |
| 8. |
Computers and Internet - Social Networking and Forums |
4.54% |
| 9. |
Entertainment |
3.33% |
| 10. |
News and Media |
3.28% |
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| 1. |
Automotive |
37.39% |
| 2. |
Automotive - Manufacturers |
18.79% |
| 3. |
Computers and Internet |
18.67% |
| 4. |
Business and Finance |
8.83% |
| 5. |
Automotive - Classifieds |
8.04% |
| 6. |
Shopping and Classifieds |
7.53% |
| 7. |
Computers and Internet - Search Engines |
7.17% |
| 8. |
Entertainment |
4.32% |
| 9. |
Computers and Internet - Social Networking and Forums |
3.97% |
| 10. |
News and Media |
3.48% |
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| Anna Bligh Tweets to Victory |
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If you need any more evidence that Twitter (twitter.com) is bursting into mainstream consciousness, here it is. A look at the top ten variations of the newly re-elected Queensland Premier, Anna Bligh shows a distinct social networking flavour over the four weeks ending 21/03/2009, with Twitter leading the pack. The search term, 'anna bligh twitter' was the fifth most searched for variation, followed by 'anna bligh wiki' (6th), 'anna bligh wikipedia' (7th) and 'anna bligh facebook' (9th). Now you know.
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