An inadvertent outcome from the launch of the Federal Government's My School website was the huge traffic spurt to the social network, My School Australia.
The Federal Government's awaited education website, My School (
www.myschool.edu.au) launched at the start of the school year, with much debate whether the website was simply a rankings table for schools limited value or if it serves a more substantial ongoing purpose. My School publishes comparable results based on Australian schools with a statistically similar student population, versus being a straight ranking of schools from 1 to 9,000+.
My School ranked as the 28th most visited website by Australian Internet users on 28 January across All Categories and the number three Education website. Within five days it had fallen out of the top 100 websites (ranking 105th on 1 February) as the news and debate subsided, and has since fallen to 860th on 15 February.
To read the full article, please visit
Experian Hitwise Weblogs.
Thursday, 4 March, 2010, 1pm Australia (AEDST)
Retailers are realising the importance and value the Internet plays as a part of their businesses, and are becoming more sophisticated with their online tactics. In this webinar you will learn about useful tools to keep you abreast of your competitors and how to effectively use online research to develop evidence-based marketing plans.
This webinar will cover:
- Learnings from Christmas 2009;
- The impact of social media on retail;
- Key online planning dates for 2010;
- Competitive Intelligence tools that will help you: monitor and chart competitor activity, identify threats and opportunities, foresee consumer habits based on historical trending;
- iPad - an in-depth analysis and opportunities for retailers.
Register for this
Experian Hitwise Webinar.
According to Forrester, "Australian's spent more than $23 billion in online shopping last year. A figure that is expected to grow 8 percent a year to $32 billion by 2012." Therefore it is of utmost importance if you have an online e-commerce presence, to engage in effective conversion optimisation strategies on your website.
Conversion Optimisation is the process of analysing how users engage with your website; to identify opportunities for you to convert those potential customers into sales or leads, which in turn can help increase your bottom line and visitor engagement.
Experian Hitwise recently presented a webinar, which provided an introduction to conversion optimisation. The highlights included:
- An overview of best practice conversion optimisation;
- Different types of tests you can run on your website;
- Where to look to improve your conversion rate;
- Key elements for conversion optimisation - tactics, tools, technology and people;
- How to apply conversion optimisation to your business; and
- Case study examples.
Download your copy of the '
Experian Hitwise - How to make conversion optimisation work for your business' webinar recording.
For more information please email
search.csm@hitwise.com or call 1800 816 997.
Experian commissioned research into the views of more than 300 marketing professionals across various industries in Australia. This research reveals the missed opportunities and five areas for improvement to assist in the enhancement of email marketing campaigns.
The Experian CheetahMail Email Marketing Research and Best Practice Series, consists of this research paper and 5 weekly videos to help you maximise your email marketing activity.
Register to get access to the research paper and video series.
The following report lists the most popular terms typed into a search engine for the week ending 20/02/2010 that resulted in traffic to websites classified by Experian Hitwise within the 'Sports - Olympics' industry. For example, the most popular search term was 'vancouver 2010' representing 29.50% of all search terms that delivered users to websites classified by Experian Hitwise in the 'Sports - Olympics' industry.
Experian Hitwise newsletter subscribers will receive a 35% discount on one (or all) of these industry renowned events, to be held at the Hilton Sydney on 22-23 April 2010.
Search Engine Boot-Camp and Hall Expo Pass
If you are new to search and social media marketing then, Search Engine Boot-Camp is just for you, as all sessions take a 101 approach to the training.
Search Marketing Expo (SMX)
Targeted towards search and social media practitioners, you will learn how to improve your natural search ranking, social media marketing and paid search advertising.
eMetrics Marketing Optimization Summit (EMOS)
With eight years of practice, the eMetrics Marketing Optimization Summit, which debuts in Australia this year, is for C-level online marketing strategists. Put your analytics (the data you already have), to work by streamlining your customer acquisition, conversion and retention. Hear from leading marketers and information technology executives, and see how they're increasing marketing ROI by optimising campaigns, communications, content, and overall customer experience.
For more information
click here.
This category includes websites that sell various appliances and consumer electronic products, such as whitegoods, audio appliances, TV and video, and communication products. It incorporates both online and offline vendors. All data below is based on All sites > Weekly rankings for the week ending 20/02/2010 > Ranks by 'Visits'.
Note: Industry Clickstream refers to data that shows the proportion of traffic that comes from (upstream) and goes to (downstream) the subject industry ('Shopping and Classifieds - Appliances and Electronics'). The 'Computers and Internet' industry drove 55.84% of all upstream visits to the 'Shopping and Classifieds - Appliances and Electronics' industry for the week ending 20/02/2010. The 'Shopping and Classifieds' industry received 37.19% of all downstream visits from the 'Shopping and Classifieds - Appliance and Electronics' industry for the week ending 20/02/2010.
