Hong Kong prepares for invasion of the Fire Ants
An Australian Government website has proved popular in Hong Kong as locals ready themselves for an invasion of fire ants. The coppery-brown ants, Solenopsis invicta, are serious pests which are known for their bites that cause a burning and itching sensation that can turn into painful blisters on the skin.
The ants have been problematic in Queensland for years, and as Hong Kong readies for the invasion, visits to the Queensland Department of Primary Industries website (www.dpi.qld.gov.au) have sky-rocketed. The site offers a fire ant information section with details on how to treat bites and what to do if a nest is encountered.
Since the initial reports hit the media at the start of this year, the Queensland Government website has increased its Weekly ranking from 608 to 162 in the Government category of Hitwise Hong Kong.
Bookmark percentages have also been impressive. Looking at recent Daily data, the Queensland Department of Primary Industries website recorded a bookmark percentage of 24.14% on January 27 and a massive 36.0% on January 28.
Category Spotlight: Community - Humanitarian
This section includes all specific non-government, non-profit organisations focused on humanitarian, welfare and aid. The following data is based on Weekly rankings for the week ending 15/01/2005 - Ranks by 'Visits'
Fast Mover: The Golden Globes
www.goldenglobes.org
Position December 25: 462
Position January 22: 42
Positions moved: 420
Hong Kong Internet users were keen to find out the latest from the red carpet, as the 62nd annual Golden Globes were held in Hollywood. The awards celebrate the achievements of those working in film and television with the winners voted for by members of The Hollywood Foreign Press Association (HFPA).
The official website for the event (www.goldenglobes.org) contains a wealth of information on nominees, the awards history and also information on Hollywood Foreign Press Association memberships.
Based on Weekly data for the week ending December 25, 2004 the site was ranked as the 462nd most popular website in the Entertainment - Movies category. As interest in the awards night intensified, so started the websites climb up the rankings. The site peaked in the Daily rankings on the day of the awards, January 17. Weekly data shows there was strong interest in the site the whole week leading up to the event, with Weekly data showing a ranking of 42nd for the week ending January 22.
Bookmark statistics were also strong, with over 11% of visitors having intentions to return to the site during the week of the 22nd.
Hitwise at Work
How Yahoo! Singapore uses Hitwise to qualify leads and justify advertising spend.
For the Yahoo! Singapore sales team Hitwise is the ideal way to get an instant overview of all key prospects in an industry and report on the success of campaigns.
Hitwise rankings and ranking alerts advise the sales team of the performance of all online businesses by industry and alert them of new popular websites as soon as they arise.
While all advertisers on Yahoo! receive click-through reports to assess the effectiveness of online campaigns Hitwise clickstream reports are also used to show the total traffic Yahoo! sends to the advertiser's website as a percentage of all referring traffic. Clickstream data represents click-throughs from banners as well as people seeing a banner and typing the website address into the browser.
Using Hitwise, Yahoo! can demonstrate how a client's overall traffic has increased due to a campaign in comparison with competitors; another way the Yahoo! sales team is able to justify further advertising spend.
Richer than the click through rate alone, this type of information helps advertisers see the precise impact of their campaign, making return on investment calculations much easier.
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Copyright Hitwise Pty Ltd, January 2005
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Hitwise Hong Kong Newsletter - January 2005
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