|
Search Marketing Campaign Strategy White Paper Available Now
Hitwise is pleased to offer a complimentary white paper
on the most effective ways to conduct search term research in order to
maximise search engine marketing campaigns.
The Hitwise Search Term
white paper is based on our experience in providing marketers with
insights on how to identify successful search terms used by customers
searching for products across 160 industries, and will give you tips and
strategies on how to stay ahead of your competitors and extend your search
marketing budget.
To receive the complimentary white paper, please
fill in your details here.
Hong Kong Property on the Rise
The Business & Finance - Property category of Hitwise Hong Kong has experienced noticeable growth during recent weeks, with the market share percentage of the industry as a whole increasing from 0.22% on February 12 to just over 0.30% for the week ending March 19.
The Property category focuses on residential and commercial real estate and property services including agency websites, real estate databases, classifieds of properties to buy, sell, rent or lease as well as services specifically catering to home buyers, sellers or renters.
The increase in traffic to the property category is most likely attributed to Hong Kong's financial institutions increasing lending rates by 0.25%. Standard Chartered PLC is poised to increase rates in response to Hong Kong's largest bank, HSBC Holdings increasing its rates without following the lead of the U.S Reserve Bank.
The average session duration for the Business and Finance - Property category during the week ending 2005/03/19 was 5 minutes, 43 seconds.
The weekly churn in the Top 100 in the Business and Finance - Property category for the week ending 2005/03/19 was 3% which means that 3 sites in this category's Top 100 listings have changed since last week.
Fast Mover - Singapore Airlines
www.singaporeair.com
Position March 5, 2005 - 34
Position March 19, 2005 - 21
Positions Jumped - 13
The Singapore Airlines website recently witnessed a significant increase in traffic that resulted in their domain (www.singaporeair.com) climbing to 21st most popular website in the Travel category of Hitwise Hong Kong on March 19. Although the website has fared well against other airlines in the Aviation - Commercial Airlines category, surpassed only by Cathay Pacific and Dragon Air. It is only recently that the website has increased its share of the Travel industry to contend with the top 20 websites.
Even though the majority of traffic to the Singapore Airlines website comes from search engines, Yahoo! Hong Kong (hk.yahoo.com) providing 5.00% and Google Hong Kong (www.google.com.hk) offering 3.07% for the week ending March 19, Cathay Pacific (www.cathaypacific.com) provided 3.56% of all traffic, proving that Hong Kong residents like to find the best deals on their flights.
Category Spotlight: Travel - Agencies
Travel agencies and businesses which provide planning and organisational services for holiday and travel. The data below is based on weekly rankings for all sites for the week ending 19/03/2005, ranked by 'Visits'.
Case Study
How a popular online food delivery service used Hitwise data to develop content and product offerings on their website.
An online food delivery service, which provides customers with a variety of cuisine choices, found that although the site was attracting many visitors, sales were not increasing accordingly.
Using Hitwise 'Clickstream' data, the food delivery service found that it was losing 15% of its visits to a variety of competitive websites - specifically 10% to Pizza Hut.
Hitwise 'Search Terms' data revealed that 28% of the top search terms in the online food industry were "pizza" related.
With these competitive and customer insights, the online food delivery service made several adjustments to its website to satisfy user demand, prevent churn and increase sales. Specifically, the site featured a pizza promotion on the home page, as well as an offer to accept any Pizza Hut coupon or promotion.
With Hitwise competitive insights the online food delivery service was able to diminish churn to Pizza Hut by 50%, and increase sales.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise Hong Kong - www.hitwise.com.hk".
Additionally - if you require assistance with statistics or content, please feel free to contact James Borg at james.borg@hitwise.com.
About this Newsletter
This monthly email Newsletter is designed to provide Hitwise subscribers with analysis of new developments, industry trends and competitive activity. The powerful real-time web intelligence capabilities of Hitwise and a continual flow of additional research findings make this an indispensable business resource.
You have received the Hitwise newsletter because you subscribed to our services, or a friend sent it to you. To change your details or unsubscribe from the Hitwise newsletter please click here.
Hitwise is strongly committed to your privacy rights and does not sell or give its list to third parties. To view the Hitwise Privacy Policy please click here.
Brought to you by the team at Hitwise Hong Kong - www.hitwise.com.hk.
Copyright Hitwise Pty Ltd, March 2005
| 
Hitwise Hong Kong Newsletter - March 2005
Real-time competitive intelligence
