Destination: Hong Kong
The World Tourism Organization has declared Hong Kong to be amongst the top ten most popular destinations in the world. According to recent statistics from the World Tourism Organization, Hong Kong received over 21 million visitors in 2004, making it the world's seventh most visited destination.
The World Tourism Organization's website (www.world-tourism.org) skyrocketed after its statistics were released on May 19, jumping from the 908th most popular Travel website for the week ending May 21 to 488th position the following week. This represents an increase in rank of 46%.
The increased interest in Hong Kong travel is evident when analysing Industry Statistics from the Hitwise Hong Kong - Travel - Destinations & Accommodation category. The market share of this category has increased from 0.12% on April 23 this year, to 0.18% on May 28. Additional Hitwise Industry statistics show that the average session duration for Travel - Destinations & Accommodation websites is 4 minutes, 59 seconds.
The dominant website in this category is by far Yahoo! Travel Hong Kong (hk.travel.yahoo.com), this Yahoo! property represents 11.42% of all Visits to the category, followed by Go2Nature (www.go2nature.net) at number 2 and VectorMap (www.vectormap.com) rounding off the top 3.
Fast Mover - Career Times
www.careertimes.com.hk
Position April 16: 244
Position May 28: 208
Positions Jumped: 36
Career Times, an 'English-language recruitment weekly for business executives' has witnessed a significant increase in its ranking over the past 2 months. Looking at Weekly data from April this year, the Career Times (www.careertimes.com.hk) has jumped from the 244th most popular website on April 16 to 208th position on May 28.
The website follows a recent interest in employment websites, with the Business & Finance category of Hitwise Hong Kong increasing its market share from 0.67% on April 16 to 0.89% on May 28.
Category Spotlight: Computers and Internet - Electronics
This category lists websites that are focused on electronics products, including electronics manufacturers. The data below is based on All sites » Weekly rankings for the week ending 28/05/2005 » Ranks by 'Visits'.
Hitwise at Work
How a baseball team used Hitwise data to understand the difference between site traffic, industry trends and the factors connecting them.
A baseball team's website manager was enthusiastic about online traffic levels when their season started. Visits to their website increased and it seemed that their new advertising campaign was paying off. Using Hitwise 'Charting' to compare their performance against other sites in their industry told another story however.
Although the baseball team did receive an increase of traffic with the launch of the new season, so did all other websites in that industry. By viewing the Hitwise 'Rankings' and 'Charting' tools the marketing manager was able to instantly understand that sports-fantasy websites were dominating the category and taking market share away from traditional sports team sites.
Hitwise 'Search Term' data also revealed that "sports fantasy" was the fourth most popular searched on term in the online baseball category.
Only with Hitwise's timely and comprehensive data was the marketing manager able to:
- Gain insights into the online baseball industry and the behavior and preferences of visitors.
- Quickly and affordably monitor the effectiveness of advertising campaigns.
- Uncover new opportunities for content programming.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise Hong Kong - www.hitwise.com.hk".
Additionally - if you require assistance with statistics or content, please feel free to contact James Borg at james.borg@hitwise.com.
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Copyright Hitwise Pty Ltd, May 2005
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Hitwise Hong Kong Newsletter - May 2005
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