Popular Hong Kong portal forms alliance with Warner Bros
Tom Online (www.tom.com) announced this month that it would deliver official studio content from Warner Bros to Chinese fans via the Internet and wireless platforms. Tom Online is a Hong Kong-based news and information portal focused on news, games, finance, entertainment and leisure.
Tom Online ranked as the 4th most popular local portal for week ending June 18, 2005, increasing its market share significantly by 54.7% between April 2 and June 18.
Sina Hong Kong (www.sina.com.hk), Timway (www.timway.com), HongKong.com (www.hongkong.com) and China.com (www.china.com) were other local competing portals. Major portal Yahoo! Hong Kong (hk.yahoo.com) dominated the category however with a massive market share of 85.65%. MSN Hong Kong (www.msn.com.hk) accounted for 5.35% of online traffic.
Clickstream data on Tom Online for May, 2005 indicates popular channels: downstream traffic was directed to sports.tom.com (6.16%), news.tom.com (5.93%), ent.tom.com (4.27%) and games.tom.com (3.75%).
Fast Mover - Hong Kong Observatory
www.hko.gov.hk
Rank week ending June 11: 55
Rank week ending June 25: 34
Positions jumped: 21
The Hong Kong Observatory website provides weather forecasts, general meteorological information, educational and other resources about meteorology. Last Friday June 24th, a low pressure system over southern China brought extensive rain and thunderstorms, causing the observatory to issue the first "red rainstorm" warning for the year.
The Hong Kong Observatory website jumped in rank from an All Sites ranking of 55 for the week ending June 11, to become the 34th most popular website visited during the week ending June 25.
The majority of visitors to the website came from Yahoo! Hong Kong (9.43%) followed by Hong Kong SAR Government Information Center (5.00%) and Yahoo! Hong Kong Weather (3.66%).
Category Spotlight: Lifestyle - Fashion
This category includes sites that spotlight the latest fashion trends in clothing, or particular labels. The data below is based on All sites » Weekly rankings for the week ending 25/06/2005 » Ranks by 'Visits'.
Case Study
How a popular online food delivery service used Hitwise data to develop content and product offerings on their website.
An online food delivery service, which provides customers with a variety of cuisine choices, found that although the site was attracting many visitors, sales were not increasing accordingly.
Using Hitwise 'Clickstream' data, the food delivery service found that it was losing 15% of its visits to a variety of competitive websites - specifically 10% to Pizza Hut.
Hitwise 'Search Terms' data revealed that 28% of the top search terms in the online food industry were "pizza" related.
With these competitive and customer insights, the online food delivery service made several adjustments to its website to satisfy user demand, prevent churn and increase sales. Specifically, the site featured a pizza promotion on the home page, as well as an offer to accept any Pizza Hut coupon or promotion.
With Hitwise competitive insights the online food delivery service was able to diminish churn to Pizza Hut by 50%, and increase sales.
Media queries at Hitwise
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Additionally - if you require assistance with statistics or content, please feel free to contact James Borg at james.borg@hitwise.com.
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Copyright Hitwise Pty Ltd, June 2005
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Hitwise Hong Kong Newsletter - June 2005
Real-time competitive intelligence
