Join the Tooth Club
The Oral Health Education Unit (www.toothclub.gov.hk) is a subsidiary unit of the Department of Health. Their main responsibility is to disseminate oral health knowledge and to promote the importance of oral health to citizens of various age groups.
This website is intended to arouse public awareness on oral health and highlight the importance of healthy gums and teeth especially amongst the working population. The Oral Health Education Unit of the Department of Health and Sing Tao Daily jointly organised "Care for Your Staff's Gums Health Campaign" award scheme, where the management and the staff can propose ideas on how to improve gums and teeth care in their workplace.
OHEU Tooth Club was the top ranking website in Health & Medical category for the week ending November 12, 2005, accounting for 13.18% of market share.
Hitwise Clickstream data revealed that for the week ending November 12, 2005, Yahoo! Hong Kong contributed 18.26% of visits to OHEU Tooth Club, HK-reading.com accounted for 6.43% and Pro-ho represented 5.72% of visits.
Fast Mover - Octopus Cards
www.octopuscards.com
Position week ending October 15: 2,020
Position week ending November 12: 464
Positions jumped: 1,556
Octopus (www.octopuscards.com), is a smartcard payment system widely used in Hong Kong. It provides general information for consumers and business opportunities for corporates. Octopus can be used on virtually all Hong Kong's transport systems and in other places including car parks, fast food chains, bakery, convenience stores, supermarkets, personal care stores, vending machines, pay phones, photocopiers, cinemas, leisure facilities and schools.
On November 6, Octopus introduced a new programme - Octopus Rewards where Hong Kong residents can earn rewards at leading Hong Kong merchants.
The benefit of Octopus Rewards is that cardholders can accumulate rewards regardless of the payment means. Rewards can then be redeemed at the next purchase across industries without having to carry or apply for any additional card. The variety of participating merchants means that consumers can enjoy a large rewards base while enjoying their everyday shopping and entertainment.
The Octopus website has jumped 1,556 places to rank 464 among all websites visited by Hong Kong Internet users for the week ending November 12, 2005. The site has risen 55 places to rank 21 in the Travel parent category.
Hitwise Clickstream data revealed that after visiting www.octopuscards.com, 37.66% of visits then went to Octopus Rewards, 6.25% to Yahoo! Hong Kong, and 3.91% for Yahoo! Hong Kong Search.
Category Spotlight: Business and Finance - Banks and Financial Institutions
This category features both banks and non-banking financial institutions, including all companies which offer banking, finance, leasing and loans. All sites » Weekly rankings for the week ending 19/11/2005 » Ranks by 'Visits'.
Hitwise for Benchmarking
"How does my website compare to other websites in my industry?"
While most organisations have a comprehensive understanding of how their customers interact with their own website, few have an overview of how their online business compares to their industry.
Although 'website centric' information is crucial for online marketers, equally important is being able to benchmark your own website against other players in your industry. By doing so, your online business can be put into context and marketers have the opportunity to learn from industry best practices.
Because we measure the online behavior of millions of Internet users every day, only Hitwise can provide marketers with a comprehensive overview of the online competitive environment, enabling marketers to benchmark their performance against competitors.
For example if an online bookstore wanted to benchmark their online performance against their three key competitors, here are some of the insights they could uncover with Hitwise.
- How does my website rank against competitors in the Shopping & Classifieds - Books Industry, and against all websites?
- How much time do people spend on my website versus competitive websites?
Media queries at Hitwise
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About this Newsletter
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Copyright Hitwise Pty Ltd, November 2005
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Hitwise Hong Kong Newsletter - November 2005
Real-time competitive intelligence
