Hong Kong on sending spree for Christmas Season
Hong Kong Post (www.hongkongpost.com) is the major postal service provider in Hong Kong. Its homepage provides information and updates about its services, pricing and products. Stamps and souvenirs can be purchased from its shopping mall.
On December 1, the Postmaster General, announced that the latest date for posting Christmas mail for local delivery before Christmas is Thursday, December 22. Postings after this date might run the risk of not being delivered in time because of anticipated seasonal pressure of work. Members of the public were advised to post as early as possible in order to avoid a last minute rush.
Hong Kong Post was the most visited website in the Freight and Storage category, lifting its share of traffic to 40.46% for the week ending December 3, 2005, up from 34.46% for the week ending October 15, 2005. In the lead-up to Christmas, www.hongkongpost.com is set to receive increased visits as indicated by last year's Christmas mail habits where the website's traffic spiked at as much as 47.13% market share in the Freight and Storage category in the weeks leading up to Christmas.
Hong Kong Post (www.hongkongpost.com) held the dominant market share in the Freight and Storage category; followed by One Port (www.oneport.com), FedEx (www.fedex.com), United Parcel Service of America (www.ups.com), and DHL Hong Kong (www.dhl.com.hk) with respective market shares of 10.57%, 9.61%, 6.36% and 5.09%. Local Hong Kong sites accounted for 62.2% of traffic to all sites visited by Hong Kong Internet users in the Freight and Storage category.
Fast Mover - Toys ‘R’ Us
www.toysrus.com.hk
Position week ending November 12: 12
Position week ending December 3: 3
Positions jumped: 9
The Hong Kong Toys 'R' Us website moved up 9 places to rank 3rd in the Toys and Hobbies category for the week ending December 3, 2005, and held a 7.60% market share.
The top ranking Toys and Hobbies website was Barbie.com (www.barbie.com), which had a market share of 11.60% followed by Lego Worlds (www.lego.com), with 8.72%. Toys 'R' Us is positioned as the worldwide authority on kids, families and fun. It is the largest child-related product specialty chain store in the world. Toys 'R' Us believes in providing a happy shopping experience to customers with the biggest selection of toys and baby products priced to offer best value for money.
The increase in traffic is attributed to the Christmas season and the Star Card benefits and rewards offer. Exclusive Star Card members can earn triple star points for every HK$1 spent until December 12, 2005.
The majority of traffic to the Hong Kong Toys 'R' Us website comes from search engines, with Yahoo! Hong Kong (hk.yahoo.com) providing 41.68%, Yahoo! Hong Kong News (hk.news.yahoo.com) offering 6.54% and Yahoo! Hong Kong Search (search.hk.yahoo.com) provided 3.56% for the week ending December 3, 2005.
Category Spotlight: Entertainment - Television
Any sites related to TV are listed in this category, including the official websites of TV shows, television stations, ratings guides, program TV production companies and cable information. The data below is based on All sites » Weekly rankings for the week ending 10/12/2005 » Ranks by 'Visits'.
Case Study
How a popular online food delivery service used Hitwise data to develop content and product offerings on their website.
An online food delivery service, which provides customers with a variety of cuisine choices, found that although the site was attracting many visitors, sales were not increasing accordingly.
Using Hitwise 'Clickstream' data, the food delivery service found that it was losing 15% of its visits to a variety of competitive websites - specifically 10% to Pizza Hut.
With these competitive and customer insights, the online food delivery service made several adjustments to its website to satisfy user demand, prevent churn and increase sales. Specifically, the site featured a pizza promotion on the home page, as well as an offer to accept any Pizza Hut coupon or promotion.
With Hitwise competitive insights the online food delivery service was able to diminish churn to Pizza Hut by 50%, and increase sales.
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Copyright Hitwise Pty Ltd, December 2005
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Hitwise Hong Kong Newsletter - December 2005
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