Chinese New Year Celebrations in
Hong Kong
The official site of the Hong Kong Tourism Board is found
at www.hkta.org. Kicking
off 2006 Discover Hong Kong Year was the Cathay Pacific International
Chinese New Year Night Parade held on January 29. It was a stunning
procession of magnificently decorated and brightly lit floats from Hong
Kong and around the world, supported by colourfully costumed multicultural
performers and marching bands as well as luminous lion and dragon dancers.
The parade route was packed with 100,000 spectators and carried live on TV
and over the Internet.
Adding to this glittering gala was a bevy
of fantastic celebrations including a stunning harbour fireworks display
watched by hundreds of thousands of enthralled spectators packed along the
waterfront. The backdrop of city lights, harbour and surrounding mountains
made this event spectacular.
Sports fans had a lot to cheer about
with the annual Chinese New Year soccer tournament featuring three
international sides (Croatia, Denmark and South Korea) along with a local
side of all-stars meeting in a two-day tournament.
Always popular
at Chinese New Year are the colourful traditional flower markets packed
with people buying lucky or auspicious flowers and plants for their homes
and offices. Also worth a visit are some of the temples around town where
people make pilgrimages at Chinese New Year to give thanks for the past 12
months and pray for good fortune in the coming year.
Hitwise
Clickstream data for the week ending February 4, 2006 show that sites
visited by users before www.hkta.org are Yahoo! Hong Kong (hk.yahoo.com) with an
upstream traffic of 7.84%, and 5.95% of the traffic was contributed by
Google Hong Kong (www.google.com.hk). The downstream sites visited after
www.hkta.org however,
were dominated by Yahoo! Hong Kong, with a share of 2.84% and
Y28predictions.com (www.y28predictions.com) with 2.39%.
Fast Mover - Munich Movie
www.munichmovie.com
Position week ending
December 3, 2005: 621
Position week ending February 4, 2006:
171
Positions jumped: 450
Three-time Academy Award-winning
director-producer Steven Spielberg directs "Munich", a historical thriller
set in the aftermath of the 1972 massacre of 11 Israeli athletes at the
Munich Olympics.
Munich recounts the dramatic story of the secret
Israeli squad assigned to track down and assassinate 11 Palestinians
believed to have planned the 1972 Munich massacre and the personal toll
this mission of revenge takes on the team and the man who led it. Eric
Bana stars as the Mossad agent charged with leading the band of
specialists brought together for this operation.
Munich moved up
450 positions from number 621 for the week ending December 3, 2005 to
number 171 for the week ending February 4, 2006 in the Hitwise
Entertainment - Movies category.
Both Hong Kong Films' Web (www.hkfilms.com) and
Mov3.com (www.mov3.com)
delivered the lion's share of users to the website, accounting for 10.53%
of website traffic for the week ending February 4, 2006.
Hitwise for Benchmarking
While most organisations have a comprehensive
understanding of how their customers interact with their own website, few
have an overview of how their online business compares to their industry.
Although 'website centric' information is crucial for online
marketers, equally important is being able to benchmark your own website
against other players in your industry. By doing so, your online business
can be put into context and marketers have the opportunity to learn from
industry best practices.
Because we measure the online behaviour of
millions of Internet users every day, only Hitwise can provide marketers
with a comprehensive overview of the online competitive environment,
enabling marketers to benchmark their performance against
competitors.
For example if an online bookstore wanted to benchmark
their online performance against their three key competitors, here are
some of the insights they could uncover with Hitwise.
- How does my website rank against competitors in the Shopping-Books
Industry, and against all websites?
- How much time do people spend on my website versus competitive
websites?
- Which search engines drive traffic to my website versus competitive
websites?
Media
queries at Hitwise
If you are interested in using Hitwise content and
statistics in publications and presentations, we encourage you to do so.
Please source the content as "Hitwise Hong Kong
- www.hitwise.com.hk".
Additionally - if you
require assistance with statistics or content, please feel free to contact
James Borg at james.borg@hitwise.com.
About this Newsletter
This monthly email Newsletter is designed to provide
Hitwise subscribers with analysis of new developments, industry trends and
competitive activity. The powerful real-time web intelligence capabilities
of Hitwise and a continual flow of additional research findings make this
an indispensable business resource.
You have received the Hitwise
newsletter because you subscribed to our services, or a friend sent it to
you. To unsubscribe from the Hitwise newsletter please click here.
Hitwise is strongly committed to your
privacy rights and does not sell or give its list to third parties. To
view the Hitwise Privacy Policy please click here.
Please note that Hitwise has updated
its Privacy Policy to make the interpretation of the policy clearer for
clients. Click here to read our new policy.
Brought to you by the team at Hitwise Hong Kong -
www.hitwise.com.hk.
Copyright Hitwise Pty Ltd, February
2006
Hitwise Hong Kong
Newsletter - February 2006 
Real-time competitive
intelligence
