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Hitwise Hong Kong Newsletter - March 2006
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Spotlight on the Environmental Protection Department

The Environmental Protection Department (www.epd-asg.gov.hk) website provides instant updates and past data of air pollution levels in various areas of Hong Kong.

The Air Pollution Index (API) and forecast system is a simple way of describing air pollution levels to provide timely information to the public. Its aim is to advise people before the onset of high air pollution levels, and to enhance awareness of air pollution to the community. It helps the general public, especially susceptible groups such as those with heart or respiratory illness, to consider taking precautionary measures when necessary.

Daily reporting started in June 1995 by the Environmental Protection Department (EPD). In Hong Kong the API converts air pollution data from several types of pollutants into a value ranging from 0 to 500.

The Environmental Protection Department (www.epd-asg.gov.hk) remained the top site in the Lifestyle - Environment category, with a market share of 15.61%, followed by WWF Hong Kong (www.wwf.org.hk), 8.15% for the week ending March 11, 2006.

During this same period, the three most popular websites visited before Environmental Protection Department were Hong Kong Observatory (33.66%), Yahoo! Hong Kong (4.16%), and Yahoo! Hong Kong Weather (3.68%). Sites visited after Environmental Protection Department illustrated the same trend featuring, Hong Kong Observatory (30.93%), Yahoo! Hong Kong (4.71%) and Google (2.04%).

Fast Mover - Hospital Authority

www.ha.org.hk


Position week ending December 24, 2005: 1,220
Position week ending March 11, 2006: 863
Positions jumped: 357

The Hospital Authority (www.ha.org.hk) manages 38 public hospitals and institutions in Hong Kong. The Government's health care policy is to safeguard and promote the general public health of the community as a whole and to ensure the provision of medical and health services for the people of Hong Kong.

Kowloon Hospital announced that since March 13, 2006, a total of 7 female patients aged 50 to 96 and two staff of a medical ward in the Kowloon Hospital Rehabilitation Building had presented with gastroenteritis symptoms and fever. All 7 patients were treated under isolation and are in a stable condition. All other patients in the ward concerned are under close surveillance. In addition, infection control measures have already been enhanced and visiting of the isolated cubicle is temporarily suspended.

Compared to all websites visited by Internet users, the site ranked 1,220 for the week ending December 24, 2005 and 863 for the week ending March 11, 2006 in All Categories. In this same week, the site ranked number 1 in the Health and Medical category with 5.95% market share.

Category Spotlight: Lifestyle - Environment

Sites in the Environment category encourage ecological conservation, recycling and environmental awareness. The data below is based on All sites » Weekly rankings for the week ending 25/03/2006 » Ranks by 'Visits'.

  1. HK SAR - Environmental Protection Department
  2. Friends of the Earth HK
  3. WWF Hong Kong
  4. National Geographic
  5. ERT.org.hk
  6. HK Nature
  7. Greenpeace International
  8. Care2
  9. Hong Kong Bird Watching Society
  10. Hong Kong Cyclone Observatory Center

61.9%
of traffic to this category
was directed at domestic sites.
Media queries at Hitwise

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Additionally - if you require assistance with statistics or content, please feel free to contact James Borg at james.borg@hitwise.com.

About this Newsletter

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Copyright Hitwise Pty Ltd, March 2006