G2000 Shines in Spring Sales
With Spring Sales engaging shoppers in Hong Kong, Internet users are going online to do some research before they hit the streets.
G2000 (www.g2000.com.hk), a popular retail chain, is currently advertising an end of season Spring special sale, that saw traffic to the retailer's website increase its market share by more than 200% from the week ending April 1, 2006 to the week ending April 8, 2006 in the Apparel & Accessories category. Another popular Apparel & Accessories website for the same period was Levis Jeans HK (www.leviej.com.hk). This site recorded a boost in the Apparel & Accessories by more than 100%.
For the week ending April 8, 2006, G2000 (www.g2000.com.hk) climbed to rank 7th in the Lifestyle - Fashion category with a market share of 3.02%; and 5th in Shopping and Classifieds - Apparel and Accessories, with a market share of 2.52%. Louis Vuitton (www.vuitton.com), A Bathing Ape (www.bape.com) and Gucci (www.gucci.com) were other competing websites in the fashion category.
Amongst local Hong Kong websites, G2000 ranked 3rd in Apparel & Accessories and 3rd in Lifestyle - Fashion. Local Hong Kong websites only accounted for 26.9% of traffic to all sites visited by Hong Kong Internet users in the Shopping and Classifieds - Apparel & Accessories category.
Fast Mover - Hong Kong Sevens 2006
www.hksevens.com.hk
Rank week ending February 11, 2006: 12,571
Rank week ending April 8, 2006: 644
Positions jumped: 11,927
Hong Kong Sevens 2006 (www.hksevens.com.hk) climbed 11,927 places to rank 644 among all sites visited by Hong Kong Internet users for the week ending April 8, 2006; while it moved up 1,838 places to rank 76th in the Sports parent category during the same week. Hong Kong Sevens 2006 remained the top site in Sports - Rugby category with a commanding 33.23% market share, followed by IRB World Sevens Series - 14.11%, and Hong Kong Rugby Football Union which accounted for 7.14% market share.
The website of the annual Hong Kong rugby tournament provides a history of the competition, schedule of games, results, news and ticketing information. The intense interest in this year's Cathay Pacific/Credit Suisse Hong Kong Sevens 2006 has seen all 40,000 tickets for the event, (held at the Hong Kong Stadium from march 31 to April 2, 2006), sold out a month before the tournament.
At the peak of website traffic to Hong Kong Sevens 2006 for the week ending April 8, 2006, Hitwise Clickstream data showed a number of search engines in the upstream traffic to Hong Kong Sevens, including, Google (10.88%), and Google Hong Kong (8.81%).
Category Spotlight: Travel - Maps
This category encompasses maps, resources, route planners and websites providing information on how to get to one place or another. The data below is based on All sites » Weekly rankings for the week ending 22/04/2006 » Ranks by 'Visits'.
Hitwise for Content Development
Because Hitwise monitors the online search and surfing behavior of millions of Internet users every day, only Hitwise can provide marketers with timely insights into what their customers are looking for online.
For example, if a department store wanted to understand which competitors their customers visited, and which products and services were in the highest demand amongst Internet users, here are some of the insights that could be uncovered with Hitwise.
- Which other department stores do my online customers also visit to compare products and prices?
- What other industries are of interest to my customers?
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Copyright Hitwise Pty Ltd, April 2006
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Hitwise Hong Kong Newsletter - April 2006
Real-time competitive intelligence
