| Multimedia Websites Gain Popularity in Hong Kong |
Hong Kong Internet users have continued to shift their focus to online multimedia sharing websites over the past six months. The best example of this has been the increasing popularity of the video sharing community YouTube (www.youtube.com). Hitwise Hong Kong reports that since March 2006, the website has more then doubled its market share, skyrocketing from 0.30% to 1.7% amongst all websites visited by Hong Kong users. That equates to an increase of 31 positions in rankings, making YouTube the 6th most popular website in Hong Kong.
According to their website (www.youtube.com), "…YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience". Users can upload their videos, as well as search by keyword, and save their favourites. Other similar websites include Google Video (video.google.com) and Yahoo! Video (video.yahoo.com).
Hitwise Hong Kong data indicate that the online multimedia industry as a whole has reflected this growth. Based on monthly data from March 2006 until August 2006, the Multimedia industry has also more than doubled its market share, climbing from 1.6% to 3.63%.
|
|
| Central Health Education Unit - Department of Health - www.cheu.gov.hk |
Rank week ending 19 August 2006: 5,936
Rank week ending 16 September 2006: 4,508
Positions jumped: 1,428
"The Central Health Education Unit was established in January 1978. With redefinition of the roles of the Department of Health in 2002, the Unit now adopts a key position in harnessing social political support and mobilising community participation and personal actions to achieve desired health goals".*
The website for the Central Health Education Unit (www.cheu.gov.hk) climbed 1,428 places to rank 4,508 among all websites visited by Internet users for the week ending September 16 2006; the website moved up 10 places to rank 40 in the Government - HK SAR industry. It ranked number 6 in the Health and Medical - Information industry with a 1.94% market share.
The increase mostly came from a survey entitled "Baseline Assessment of Promoting Healthy Eating in Primary Schools". The survey covered more than 9,000 students and their parents in 44 primary schools. It investigated the nutritional environment and factors affecting the eating habits of students in local primary schools. The findings of the survey signalled that parents, school management and food suppliers should actively engage in the promotion of healthy eating in schools if they are concerned about the unsatisfactory situation of unhealthy food intake among students.
The top three websites visited before www.cheu.gov.hk for the week ending September 16 2006 were Hong Kong SAR Government Information Centre (8.47%), HkedCity (6.21%), and HKSAR Leisure and Cultural Services Department (4.52%). The average visit time to the Central Health Education Unit website overall for that week was 3 minutes and 51 seconds.
*source - www.cheu.gov.hk
|
| Business and Finance - IT and Internet |
| This category includes businesses providing IT solutions and web development services. The data below is based on All sites » Weekly rankings for the week ending 23/09/2006 » Ranks by 'Visits'. |
|
|
|
|
|
| 18.1% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
47.2% |
| 2. |
Entertainment |
12.7% |
| 3. |
Business and Finance |
11.0% |
| 4. |
Shopping and Classifieds |
10.2% |
| 5. |
Computers and Internet - Search Engines |
10.0% |
| 6. |
Computers and Internet - Software |
9.2% |
| 7. |
Computers and Internet - Net Communities and Chat |
7.7% |
| 8. |
Computers and Internet - Email Services |
6.9% |
| 9. |
Computers and Internet - Portal Frontpages |
6.9% |
| 10. |
Shopping and Classifieds - Auctions |
6.2% |
|
|
|
|
| 1. |
Computers and Internet |
44.5% |
| 2. |
Entertainment |
12.6% |
| 3. |
Business and Finance |
10.6% |
| 4. |
Computers and Internet - Software |
9.6% |
| 5. |
Shopping and Classifieds |
8.8% |
| 6. |
Computers and Internet - Portal Frontpages |
8.7% |
| 7. |
Computers and Internet - Net Communities and Chat |
7.4% |
| 8. |
Computers and Internet - Search Engines |
6.5% |
| 9. |
News and Media |
5.9% |
| 10. |
Computers and Internet - Email Services |
5.5% |
|
|
|
|
