| News & Media and Environment Websites Surge with the September 11 Anniversary and Al Gore Visit |
Al Gore seems to have had an impact on Hong Kong Internet users. Hitwise Hong Kong data shows there was an increase to visits to News & Media, as well as Environment websites, during the week of his visit.
Fresh from launching his new film on global warming, "An Inconvenient Truth", Al Gore carried with him a warning to Hong Kong citizens about the dangers of global warming and climate change. This was reflected in visits to websites in the Lifestyle - Environment industry. Hitwise Hong Kong data shows that the industry increased its market share by almost 31.3% from the week ending 09/09 to the week ending 23/09.
Overall visits to the News & Media industry also saw a marked rise, peaking during the week ending 16/09. When current data is compared with the data collected by Hitwise Hong Kong this time last year, it shows a decrease in the peak reported. September 2005 reported the News & Media industry having almost 5.3% of the market share of Hong Kong Internet users, whereas this year the industry's September market share is only 4.98%.
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| Oasis Hong Kong Airlines - www.oasishongkong.com |
Rank week ending September 9, 2006: 1,828
Rank week ending October 14, 2006: 816
Positions jumped: 1,012
Oasis Hong Kong Airlines (www.oasishongkong.com) is an airline dedicated to providing low-fare, high-quality, long-haul flights to Hong Kong from London for business and leisure travellers.
Oasis Hong Kong Airlines climbed 1,012 places to rank 816 among all websites visited by Hong Kong Internet users for the week ending 14 October 2006; the website recorded a rise of 212% market share between the week ending 9 September and 14 October 2006 for the Aviation - Commercial Airlines industry, increasing from 3.15% to 9.84% over the same period. It ranked number 5 in the Travel - Transport industry with a 4.47% market share.
Oasis Hong Kong Airlines began flights to Hong Kong from London Gatwick on Thursday 26 October 2006. To commemorate their launch, they sponsored the National UK-China Business Conference 2006 - Strengthening Trade & Business Between the UK and China, which took place on the same date as their official launch. There was a free prize draw of ten Oasis Hong Kong Airline return flights to Hong Kong from London Gatwick airport for delegates attending the event.
The average visit time to the Oasis Hong Kong Airlines website was 3 minutes 17 seconds for the week ending 14 October 2006.
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| Travel |
| The travel category lists those sites which are related to travel and the travel industry, including publications, travel agencies, transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation. The data below is based on All sites » Weekly rankings for the week ending 21/10/2006 » Ranks by 'Visits'. |
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| 67.2% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
42.9% |
| 2. |
Travel |
19.4% |
| 3. |
Computers and Internet - Search Engines |
16.2% |
| 4. |
Business and Finance |
9.0% |
| 5. |
Computers and Internet - Portal Frontpages |
8.6% |
| 6. |
Computers and Internet - Email Services |
8.0% |
| 7. |
Entertainment |
7.2% |
| 8. |
Travel - Transport |
6.2% |
| 9. |
Travel - Agencies |
5.7% |
| 10. |
News and Media |
5.5% |
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| 1. |
Computers and Internet |
33.5% |
| 2. |
Travel |
22.2% |
| 3. |
Business and Finance |
11.7% |
| 4. |
Computers and Internet - Search Engines |
8.5% |
| 5. |
Computers and Internet - Portal Frontpages |
8.3% |
| 6. |
Entertainment |
8.3% |
| 7. |
Travel - Transport |
7.1% |
| 8. |
Travel - Agencies |
6.6% |
| 9. |
Computers and Internet - Net Communities and Chat |
6.0% |
| 10. |
Travel - Destinations and Accommodation |
5.8% |
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