| Hong Kong TV Awards |
Television Broadcasts Limited (TVB) ran the 39th Hong Kong Television Awards on November 10. TVB is the first free-to-air (FTA) television broadcaster in Hong Kong, and is now the world's largest commercial Chinese program producer.
The Awards Ceremony was held at TVB City in Tseung Kwan, and the biggest winners of the night were Kevin Chen and Charmaine Sheh. Hitwise Hong Kong data show that Hong Kong internet users have been steadily gravitating towards TVB's website in the lead up to the Awards Ceremony. In the four weeks leading up to the date, www.tvb.com increased its market share in the Entertainment- Television category by 1.02% to peak at 8.85% for the week ending 11th November. Daily data show that the biggest increase of visits was on November 11, when www.tvb.com had almost 12% of the market share of the category.
Hitwise Hong Kong data show that the most visited website before www.tvb.com on the day of the Awards was Yahoo! Hong Kong (hk.yahoo.com), which is an increase of 4.08% in two days.
The Entertainment - Television industry has been showing a decline since August, according to the data collected by Hitwise. However in the two weeks leading up to the awards its market share increased slightly. Interestingly, the data show that the industry as a whole has been receiving more traffic from Search Engines since the week ending September 30, with almost 8.5% of its total traffic coming from Search Engines for the week ending November 11.
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| Oxfam Trailwalker - www.oxfamtrailwalker.org.hk |
Rank week ending October 14, 2006: 8,569
Rank week ending November 11, 2006: 839
Positions jumped: 7,730
Oxfam Trailwalker (www.oxfamtrailwalker.org.hk) is a fundraising sports event in Hong Kong. Since 1986, more than 50,000 participants have raised over HK$220 million to support Oxfam's various poverty alleviation and emergency relief projects in Africa and Asia, including Hong Kong and mainland China.
The Oxfam Trailwalker website is a team event where participants form a team of four to complete the 100km MacLehose Trail within a 48 hour time limit. There were more than 3,200 participants that completed the 100km trail.
www.oxfamtrailwalker.org.hk climbed 7,730 places to rank 839 among all sites visited by Internet users for the week ending November 11, 2006. The Oxfam Trailwalker site remained the top site in the Community - Organisation category; the site recorded a rise of 12.58% market share between the week ending October 14, 2006 and November 11, 2006 for the Community - Organisation category, increasing from 1.00% to 12.58% over the same period.
The average visit time to the Oxfam Trailwalker website was 9 minutes 48 seconds for the week ending November 11, 2006.
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| Entertainment - Movies |
The Movies category features all sites that are primarily concerned with film and video movies, including sites that focus on particular movies or movie stars, or sites that provide reviews, news and Hollywood gossip, plus cinema websites and video stores.
The data below is based on All sites » Weekly rankings for the week ending 11/11/2006 » Ranks by 'Visits'.
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| 58.7% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
50.5% |
| 2. |
Entertainment |
25.0% |
| 3. |
Computers and Internet - Search Engines |
14.0% |
| 4. |
Computers and Internet - Portal Frontpages |
13.2% |
| 5. |
Entertainment - Movies |
11.8% |
| 6. |
Computers and Internet - Net Communities and Chat |
9.0% |
| 7. |
Computers and Internet - Email Services |
6.3% |
| 8. |
News and Media |
6.0% |
| 9. |
Lifestyle |
5.3% |
| 10. |
Computers and Internet - Software |
4.5% |
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|
| 1. |
Computers and Internet |
39.1% |
| 2. |
Entertainment |
30.5% |
| 3. |
Entertainment - Movies |
14.0% |
| 4. |
Computers and Internet - Net Communities and Chat |
9.3% |
| 5. |
Computers and Internet - Portal Frontpages |
8.8% |
| 6. |
Computers and Internet - Search Engines |
8.0% |
| 7. |
News and Media |
5.6% |
| 8. |
Lifestyle |
5.4% |
| 9. |
Computers and Internet - Software |
5.2% |
| 10. |
Shopping and Classifieds |
4.6% |
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