| H&M Launch in Central HK |
The international fashion retail outlet H&M opened its first store in Central Hong Kong on 9 March in a move to boost its global store count by around 13% this coming fiscal year. H&M hopes to have 1,515 stores, according to online trade publication The Apparel Analyst. Hitwise data demonstrates that the H&M website outperformed all other websites in the Hitwise Apparel & Accessories category, becoming the category's most visited website for the week ending 17 March 2007.
The H&M website - which offers comprehensive information about the company, its clothing range and new trends - was strategically launched in Central Hong Kong at the same time as the H&M women's fashion range designed by Madonna, which hit stores on 10 March. According to Hitwise Charting, H&M (www.hm.com) enjoyed a more than 1,000% increase in market share between the weeks ending 24th February and 17th March 2007 within the Apparel & Accessories category. From a ranking perspective, during the same period the H&M website increased from 25th position to 1st within the same category.
Hitwise category statistics for the Apparel & Accessories category verify that only 22.8% of all Hong Kong traffic to Apparel & Accessories websites is directed to local sites, which is an obvious opportunity for local traders to take a further foothold of the remaining 77.2% of local traffic going to offshore websites. This trend; however, is not dissimilar to other markets such as Singapore where local websites only garner 22.7% of local traffic to Apparel & Accessories websites. The difference between the two markets is; however, quite evident when comparing the average time spent on Apparel & Accessories websites, with Singaporean Internet users demonstrating a much more prolonged period of time online.
Hong Kong: 4 minutes and 56 seconds and
Singapore: 8 minutes and 9 seconds
Hong Kong Internet users are however, visiting more local and global Apparel & Accessories websites of late, which is great news for retailers in the sector. Hitwise Charting shows a 30% increase in visits to the category since the week ending 30th December.
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| Clean and Clear HK - www.cleanandclear.com.hk |
Clean And Clear (www.cleanandclear.com.hk), is a promotional site for Clean and Clear skin care products. Aimed at young women, it offers talking postcards, skin care information, a skin analyser, and contests.
The website, run by Johnson & Johnson experienced a market share increase of over 1000% between the March 12 and March 24, 2007. According to Hitwise Clickstream data, over 28% of traffic to the Clean & Clear website originated from SunZone HK - (sunzonehk.com). This site offers a range of computer games, game downloading, and game discussion.
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| Shopping and Classifieds - Music |
This category caters for sites and stores that sell all things related to music, but does not include audio appliances. The data below is based on All sites » Weekly rankings for the week ending 24/03/2007 » Ranks by 'Visits'.
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| 19.4% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
53.63% |
| 2. |
Entertainment |
15.61% |
| 3. |
Search Engines |
15.37% |
| 4. |
Net Communities and Chat |
14.32% |
| 5. |
Software |
9.54% |
| 6. |
Shopping and Classifieds |
7.83% |
| 7. |
Email Services |
5.63% |
| 8. |
Lifestyle |
5.56% |
| 9. |
Music |
5.19% |
| 10. |
News and Media |
4.92% |
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| 1. |
Computers and Internet |
51.38% |
| 2. |
Software |
16.70% |
| 3. |
Entertainment |
14.17% |
| 4. |
Net Communities and Chat |
11.34% |
| 5. |
Hardware |
9.75% |
| 6. |
Shopping and Classifieds |
9.47% |
| 7. |
Search Engines |
8.45% |
| 8. |
Portal Frontpages |
7.44% |
| 9. |
Multimedia |
4.99% |
| 10. |
Lifestyle |
4.70% |
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