| Consumer Generated Online Content Ramps Up in Hong Kong |
Google Video (video.google.com) has experienced strong market share growth in Hong Kong in recent weeks. The website, which allows users to upload and watch videos online, increased its market share of visits by over 1,100% between the weeks ending 17 March 2007 and 31 March 2007. During the same period, the website jumped up in rank from 107 to 16 among all websites visited by Hong Kong Internet users.
Some of the other popular social networking and consumer generated content websites that feature in the Top 50 websites visited by Hong Kong Internet users during the week ending 31 March include www.xanga.com, www.youtube.com, www.discuss.com.hk, www.uwants.com, hk.blogs.yahoo.com, hk.knowledge.yahoo.com and www.blogger.com. Also, one in seven websites visited by Hong Kong Internet users in the Top 50 are Social Networking-related websites. The propensity for Hong Kong consumers to become influenced by others when it comes to purchasing decisions is increasing with the greater amount of consumer generated content available online. Many businesses are taking an interest in how their brands are perceived within these types of websites.
In Hong Kong, the Hitwise Net Communities and Chat category, which includes websites such as Xanga and YouTube for instance, is driving 2.8% of its downstream traffic to Business & Finance-related websites. Shopping & Classifieds websites also manage to gain almost 2.1% of their traffic from Net Communities and Chat websites, demonstrating that websites consisting of consumer generated content have strong business applications. Many local businesses are now thinking outside the square to understand how best to capitalise on social networking and consumer generated content websites and understand the business applications.
The average time spent by Hong Kong Internet users at Net Communities and Chat websites has increased from 6 minutes, 28 seconds this time last year to 7 minutes, 41 seconds week ending 31 March 2007. During the same period, Hitwise also reports that Hong Kong Internet users are also 16% more likely to visit a local Net Communities and Chat website than the same time last year.
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| Adidas - www.adidas.com.hk |
The website of sporting goods brand, Adidas (www.adidas.com.hk) comprises of product information, online shopping and customer service. In addition, the website also features sporting news, downloads, and games.
www.adidas.com.hk experienced a significant increase in market share of over 3,000% amongst Hong Kong Shopping and Classifieds websites, during the period 3 March to 31 March 2007. According to Hitwise data 4.24% of traffic to the Adidas website originated from Yahoo! Hong Kong (hk.yahoo.com).
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| Computers and Internet - Paid to Surf |
Sites which pay or reward users for surfing, clicking on ads or banners, or reading advertising e-mails. The data below is based on All sites » Weekly rankings for the week ending 31/03/2007 » Ranks by 'Visits'.
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| 4.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
71.25% |
| 2. |
Net Communities and Chat |
35.94% |
| 3. |
Paid to Surf |
17.14% |
| 4. |
Internet Advertising |
7.58% |
| 5. |
Entertainment |
5.55% |
| 6. |
Email Services |
3.70% |
| 7. |
Business and Finance |
3.65% |
| 8. |
Lifestyle |
2.84% |
| 9. |
Multimedia |
2.65% |
| 10. |
Search Engines |
2.39% |
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| 1. |
Computers and Internet |
57.17% |
| 2. |
Paid to Surf |
20.53% |
| 3. |
Internet Advertising |
14.49% |
| 4. |
Entertainment |
11.91% |
| 5. |
Net Communities and Chat |
9.08% |
| 6. |
Multimedia |
8.32% |
| 7. |
Business and Finance |
5.53% |
| 8. |
Hosting and Domain Registration |
3.97% |
| 9. |
Lifestyle |
2.98% |
| 10. |
Search Engines |
2.90% |
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