| Mercedes Benz C-Class Accelerates Online |
In the past two months, the Mercedes Benz Hong Kong website (www.mercedes-benz.com.hk)
has experienced a considerable climb in market share in the online Automotive - Manufacturers industry. In particular, a significant jump in the market share of visits
(180%) occurred during the period 28 April 2007 to 12 May 2007. As of week ending 12 May, the Mercedes Benz Hong Kong website finished the week as the
13th most popular Automotive website in Hong Kong, which is the site's highest recorded weekly ranking. In doing so,
www.mercedes-benz.com.hk climbed ahead of competitors such as BMW
(www.bmw.com.hk), Honda (www.honda.com.hk),
Nissan (www.nissan.com.hk) and Toyota
(www.toyota.com.hk), which had previously outranked Mercedes Benz.
The growth in market share of visits to the Mercedes Benz Hong Kong website is due to the launch of the latest Mercedes Benz C-Class vehicles on 4 May
at the Hong Kong Convention and Exhibition Centre.
According to Hitwise Clickstream data, during the week of the launch of the new Mercedes Benz C-Class (week ending 5 May 2007), the majority of visits
to the Mercedes Benz Hong Kong website (53.47%) came from News and Media websites. Comparatively, during the previous week (week ending 28 April) the
most commonly visited websites prior to the Mercedez Benz site, were other Automotive sites (35.46%), with News and Media websites making up only 4.96%
of the upstream traffic.
|
| Jiujik - www.jiujik.com |
Jiujik (www.jiujik.com) a website connecting job seekers and employers, experienced a market share increase of over 162% amongst all Hong Kong websites, as visited by Hong Kong Internet users, during the period 17 February to 5 May, 2007.
According to Hitwise Clickstream data, 3 of the top 5 websites visited prior to the Jiujik website were other employment sites, including Recruitment Hong Kong (www.recruitonline.com), the Interactive Employment Service of Labour Department (www.jobs.gov.hk) and JobMarket HK (www.jobmarket.com.hk).
|
| Entertainment - Celebrities |
| The Personalities category includes any site which focuses on specific individuals, including movie stars, sports champions, models and entertainment industry icons. The data below is based on All sites » Weekly rankings for the week ending 19/05/2007 » Ranks by 'Visits'. |
|
|
|
|
|
| 43.2% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
53.98% |
| 2. |
Net Communities and Chat |
25.04% |
| 3. |
Entertainment |
23.30% |
| 4. |
Lifestyle |
10.98% |
| 5. |
Search Engines |
9.79% |
| 6. |
Blogs and Personal Websites |
9.33% |
| 7. |
News and Media |
8.83% |
| 8. |
Celebrities |
6.79% |
| 9. |
Portal Frontpages |
6.35% |
| 10. |
Email Services |
5.31% |
|
|
|
|
| 1. |
Computers and Internet |
48.01% |
| 2. |
Entertainment |
27.30% |
| 3. |
Net Communities and Chat |
23.28% |
| 4. |
Lifestyle |
10.29% |
| 5. |
News and Media |
8.72% |
| 6. |
Blogs and Personal Websites |
8.52% |
| 7. |
Multimedia |
7.74% |
| 8. |
Celebrities |
6.67% |
| 9. |
Search Engines |
5.66% |
| 10. |
Print |
5.65% |
|
|
|
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