Hitwise     

Hong Kong Newsletter - June, 2007

Specific to this issue:
 
Spotlight on eBay Hong Kong
eBay Hong Kong has experienced a market share increase of 115% in the Shopping & Classifieds - Auctions industry in the past 15 months. Hitwise Hong Kong reported that the website's market share at the end of March 2006 was 3.36%, compared with the most recent data which reports that www.ebay.com.hk's market share as of May 2007 is 7.23%.

At its highest point between January and March 2007, eBay Hong Kong reached 8.77% of the Shopping & Classifieds - Auctions industry's market share. During that period, the top three websites being visited by Hong Kong Internet users before and after www.ebay.com.hk were eBay (www.ebay.com), Yahoo! Auctions Hong Kong (hk.auctions.yahoo.com) and Yahoo! Hong Kong Search (search.hk.yahoo.com).

The current data shows that this trend is continuing, with the exception of SendSpace (www.sendspace.com) climbing up to become the fifth most-visited website before eBay Hong Kong for the week ending 02/06/2007.


Apple iPhone Website - www.apple.com/iphone
The Apple iPhone website (www.apple.com/iphone), which features details of the soon to be released all-in-one device, experienced an increase in market share of 260% in the last week, according to the data for the week ending 09/06/07.

Hitwise Hong Kong reports that the most popular sites being visited by Hong Kong internet users before www.apple.com/iphone for the week include social networking sites such as Mac Rumors (www.macrumors.com), UWants (www.uwants.com) and Discuss (www.discuss.com.hk).

Lifestyle - Childrens Websites
This category includes C-rated sites that are intended to be used by children. The data below is based on All sites » Weekly rankings for the week ending 23/06/2007 » Ranks by 'Visits'.

Lifestyle - Childrens sites » All sites » Weekly rankings for the week ending 23/06/2007
  Rank Website
1. Neopets
2. Yam.com Kids
3. Club Penguin
4. Disney Online
5. CartoonNetwork.com
6. Yahoo! Korea Kid Search
7. Barbie
8. LEGO Worlds
9. Everything Girl
10. StarFall
      
Local Competitiveness Index
2.5%
of traffic to this category was directed at domestic sites.
Top 10 Upstream Industries
1. Computers and Internet 46.94%
2. Entertainment 25.83%
3. Games 14.52%
4. Net Communities and Chat 13.00%
5. Portal Frontpages 12.91%
6. Lifestyle 12.07%
7. Education 8.52%
8. Search Engines 8.51%
9. Childrens sites 8.07%
10. Reference 5.63%

      
Top 10 Downstream Industries
1. Computers and Internet 49.89%
2. Entertainment 23.55%
3. Net Communities and Chat 15.15%
4. Portal Frontpages 13.66%
5. Lifestyle 12.33%
6. Games 11.66%
7. Childrens sites 7.70%
8. Search Engines 6.25%
9. Software 5.47%
10. Education 5.42%


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This monthly e-mail Newsletter is designed to provide Hitwise subscribers with analysis of new developments, industry trends and competitive activity. The powerful real-time web intelligence capabilities of Hitwise and a continual flow of additional research findings make this an indispensable business resource.

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