| Making Friends and Money in Hong Kong |
Compared to other markets measured by Hitwise, Hong Kong Internet users have the highest volume of visits to Net Communities & Chat (HK 16.6% compared to US 11.9%); and Stocks & Shares (HK 3.1% compared to US 0.65%). At the same time, online retail is still considered a major challenge by businesses.
This chart shows the interplay between the three industries, where you'll note that visits to Stocks and Shares have leveled and overtaken Retail.
As Hong Kong is highly urbanised, 'outdoor' shopping is considered a popular social activity; secondly it is considered amongst key players in Hong Kong's online industry that the issue of security in conducting personal transactions on retail websites still needs to be settled in the mind of Hong Kong consumers.
As businesses look to overcome these hurdles, advertisers wishing to promote their wares for purchase either online or offline look at Financial Research websites; or alternatively Sports - Fantasy and Sports - Betting websites which offer a recreational form of 'trading', another popular activity by Hong Kong users. The table below shows the top 10 websites within the Business and Finance - Business Information industry. In addition, leveraging Social Networking websites in the marketing mix, or having an element of consumer generated content on retail websites, may in fact, provide a compelling reference point for Hong Kong consumers.
|
| 1. |
Yahoo! Hong Kong Finance |
hk.finance.yahoo.com |
56.77% |
| 2. |
Yahoo! Finance |
finance.yahoo.com |
11.73% |
| 3. |
Quamnet.com |
www.quamnet.com |
2.75% |
| 4. |
Sina Hong Kong Finance |
finance.sina.com.hk |
2.09% |
| 5. |
Bloomberg |
www.bloomberg.com |
1.91% |
| 6. |
Yahoo! Finance China |
cn.finance.yahoo.com |
1.67% |
| 7. |
Tai Fook Securities Group |
www.taifook.com |
1.67% |
| 8. |
Money 18 |
money18.on.cc |
1.65% |
| 9. |
Sina China Finance |
finance.sina.com.cn |
1.50% |
| 10. |
CNN Money |
money.cnn.com |
1.00% |
|
|
|
| Toys R US - www.toysrus.com.hk |
Hitwise Hong Kong reports that the website for Toys R US Hong Kong has experienced a market share increase of over 416% amongst websites visited by Hong Kong Internet users in the Shopping & Classifieds industry over the two week period ending 14/07/07. The data shows that Yahoo! Hong Kong (www.yahoo.com.hk) was the most visited website before www.toysrus.com.hk with 19.78% of traffic coming from there, which is an increase of 14.07% from the previous week.
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| Lifestyle - Fashion |
| This industry includes websites that spotlight the latest fashion trends in clothing, or particular labels. The data below is based on All sites » Weekly rankings for the week ending 14/07/2007 » Ranks by 'Visits'. |
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|
|
|
|
| 18.1% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
47.29% |
| 2. |
Lifestyle |
16.09% |
| 3. |
Search Engines |
15.17% |
| 4. |
Net Communities and Chat |
14.33% |
| 5. |
Shopping and Classifieds |
12.07% |
| 6. |
Entertainment |
11.45% |
| 7. |
Fashion |
7.71% |
| 8. |
Email Services |
7.17% |
| 9. |
News and Media |
6.66% |
| 10. |
Apparel and Accessories |
6.49% |
|
|
|
|
| 1. |
Computers and Internet |
37.84% |
| 2. |
Lifestyle |
17.33% |
| 3. |
Shopping and Classifieds |
15.33% |
| 4. |
Net Communities and Chat |
13.35% |
| 5. |
Entertainment |
11.50% |
| 6. |
Fashion |
9.13% |
| 7. |
Apparel and Accessories |
8.35% |
| 8. |
Search Engines |
7.44% |
| 9. |
Portal Frontpages |
6.77% |
| 10. |
News and Media |
5.79% |
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