| Disney Draws a Crowd Online |
Recent research from Hitwise suggests that theme parks make up some of the most popular tourist destinations in Hong Kong, namely Hong Kong Disneyland and Ocean Park (www.oceanpark.com.hk).
The Hong Kong Disneyland website (www.hongkongdisneyland.com) has consistently remained the #1 website in the Destinations and Accommodation industry among Hong Kong Internet users since April 2007, capturing 9.15% of market share for the month of July. Disneyland Hong Kong celebrated its third birthday by offering discounted ticket prices and the chance for annual pass holders to bring a friend for free during early September. As a result the Hong Kong Disneyland website further cemented its lead among Destinations and Accommodation websites, experiencing an increase in traffic of over 43% during the week ending 25/08/07.
Among the most popular websites to refer traffic to the Disneyland website during the week ending 25/08/07 were Disney Hong Kong - www.disney.com.hk (5.83%), online newspaper Apple Daily Online - appledaily.atnext.com (1.48%), Ocean Park Hong Kong - www.oceanpark.com.hk (1.02%) and weather forecasting website Hong Kong Observatory - www.hko.gov.hk (0.83%).
Heading overseas, popular travel destinations for Hong Kong visitors included Thailand, Britain and Japan, with travel websites such as Thailandfans.com, Visit Britain HK (www.visitbritain.hk), and Riben Manyou (www.e-japannavi.com) all appearing among the top 30 websites in the Destinations and Accommodation industry, for the week ending 25/08/07.
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| 1. |
Hong Kong Disneyland |
www.hongkongdisneyland.com |
9.15% |
| 2. |
Ocean Park Hong Kong |
www.oceanpark.com.hk |
6.58% |
| 3. |
Yahoo! Travel Hong Kong |
hk.travel.yahoo.com |
6.10% |
| 4. |
Discover Hong Kong (Hong Kong Tourism Board) |
www.discoverhongkong.com |
3.73% |
| 5. |
Thailandfans.com |
www.thailandfans.com |
3.56% |
| 6. |
TripAdvisor |
www.tripadvisor.com |
3.34% |
| 7. |
Asiarooms.com |
www.asiarooms.com |
2.62% |
| 8. |
HotelHK.com |
www.hotelhk.com |
2.50% |
| 9. |
Starwood |
www.starwoodhotels.com |
1.82% |
| 10. |
Go2nature |
www.go2nature.net |
1.74% |
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| Flickr - www.flickr.com |
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According to Hitwise Hong Kong, the photo sharing website Flickr (www.flickr.com) has increased its ranking among Entertainment websites from the 53rd most popular in April to be ranked 29 in August. The top visited website before and after www.flickr.com for August was web development website Yahoo! Geocities (geocities.yahoo.com).
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| Community |
The broad Community industry includes community organisations and directories of specific regional communities, towns, cities or cultural groups. The data below is based on All sites » Weekly rankings for the Week ending 2007/08/25 » Ranks by 'Visits'.
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| 84.2% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
47.72% |
| 2. |
Search Engines |
14.50% |
| 3. |
Lifestyle |
10.37% |
| 4. |
Net Communities and Chat |
10.29% |
| 5. |
Email Services |
10.11% |
| 6. |
Entertainment |
9.43% |
| 7. |
Community |
7.07% |
| 8. |
News and Media |
6.79% |
| 9. |
Portal Frontpages |
6.16% |
| 10. |
Education |
6.13% |
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|
|
| 1. |
Computers and Internet |
41.12% |
| 2. |
Lifestyle |
11.99% |
| 3. |
Net Communities and Chat |
11.06% |
| 4. |
Entertainment |
10.70% |
| 5. |
Search Engines |
8.64% |
| 6. |
Community |
8.19% |
| 7. |
Business and Finance |
7.12% |
| 8. |
Portal Frontpages |
7.11% |
| 9. |
News and Media |
6.77% |
| 10. |
Education |
6.44% |
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| Benchmarking |
"How does my website compare to other websites in my industry?"
While most organizations have a comprehensive understanding of how their customers interact with their own website, few have an overview of how their online business compares to their industry.
Although 'website centric' information is crucial for online marketers, equally important is being able to benchmark your own website against other players in your industry. By doing so, your online business can be put into context and marketers have the opportunity to learn from industry best practices.
Because we measure the online behavior of millions of Internet users every day, only Hitwise can provide marketers with a comprehensive overview of the online competitive environment, enabling marketers to benchmark their performance against competitors.
For example if an online bookstore wanted to benchmark their online performance against their three key competitors, here are some of the insights they could uncover with Hitwise.
- How does my website rank against competitors in the Shopping-Books Industry, and against all websites?
- How much time do people spend on my website versus competitive websites?
- Which search engines drive traffic to my website versus competitive websites?
- What are the differences between the profile of my online audience, and my competitors' online audience?
- What are the differences between the search terms I use to drive traffic to my website, versus the terms my competitors use?
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