| Hitwise Hong Kong Social Networking Update |
The most popular Social Networking & Forums websites visited by Hong Kong Internet users are YouTube and Facebook. According to Hitwise Hong Kong, YouTube is the current market leader in the Social Networking & Forums online industry with 12.79% share of visits for the week ending 16/02/2008. Facebook closely followed with 10.33% share of visits.
YouTube emerged as the number one Social Networking & Forums website for the first time ahead of Xanga for the week ending 03/11/2007 and has since gone head-to-head, interchanging the number one position with Facebook.
In 2007 Facebook experienced a market share growth of over 2100% and achieved the number one rank for the months of November and December 2007, surpassing Xanga which held the number one monthly rank from February 2006 to October 2007.
Participation of Hong Kong Internet users on Social Networking & Forums websites is significant and reflected in the steady growth of this online industry throughout 2007, which reached a market share high of 19.23% in the week ending 29th December 2007.
The Social Networking & Forums online industry is well ahead of both Search Engines and Email Services, accounting for 17.29% share of visits compared to 6.71% and 7.06% respectively for the week ending 16/02/2008.
|
|
| The Blemish - ww.theblemish.com |
The Blemish, an entertainment blog offering celebrity news, gossip and videos has quickly ascended the ranks in the Entertainment industry, jumping a massive 492 places to become the 65th most popular Entertainment website visited by Hong Kong Internet users in the week ending 09/02/2008. During the same period, The Blemish experienced an increase in market share of visits of over 1300%. Among the top 20 websites to refer traffic to The Blemish during the week ending 09/02/2008 were Social Networking and Forums websites YouTube (5.57%), HKGolden.com (1.87%), Facebook (1.63%) and Discuss.com.hk (1.42%).
|
| Lifestyle - Dating |
This category includes any sites related to dating or relationships, including online advice columns and Internet personals services. Data below is based on All sites > Weekly rankings for the week ending 23/02/2008 > Ranks by 'Visits'.
|
|
|
|
|
|
| 49.4% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
63.65% |
| 2. |
Social Networking and Forums |
24.74% |
| 3. |
Email Services |
16.17% |
| 4. |
Lifestyle |
12.91% |
| 5. |
Entertainment |
11.95% |
| 6. |
Portal Frontpages |
8.65% |
| 7. |
Dating |
7.50% |
| 8. |
Hosting and Domain Registration |
5.19% |
| 9. |
Search Engines |
5.14% |
| 10. |
Multimedia |
3.73% |
|
|
|
|
| 1. |
Computers and Internet |
55.23% |
| 2. |
Social Networking and Forums |
23.93% |
| 3. |
Entertainment |
15.79% |
| 4. |
Lifestyle |
14.52% |
| 5. |
Email Services |
9.23% |
| 6. |
Portal Frontpages |
7.86% |
| 7. |
Dating |
6.65% |
| 8. |
Multimedia |
5.66% |
| 9. |
Blogs and Personal Websites |
5.06% |
| 10. |
News and Media |
4.57% |
|
|
|
|
