| What are Hong Kong Internet Users Doing Online? |
Social Networking, Sports and Stocks & Shares Leading Hong Kong Industries; Hong Kong Online Shopping and Banking lagging overseas markets
Hitwise Hong Kong provides a snapshot of the leading industries that Hong Kong Internet users visit. The update includes comparisons with major overseas markets, Australia and United States.
Key Findings based on a selection of Hitwise's 165+ online industries analysed include the following:
Social Networking & Forums - was the dominant sub-category online, representing 16.24% of all Internet visits by Hong Kong users. Visits to Social Networking & Forums websites was significantly ahead of both Australian and US usage, with 8.38% and 9.4% share of visits respectively. YouTube was the leading player in the Hong Kong Social Networking & Forums industry with 12.93% share of visits, followed by Facebook with 12.43% for the week ending 15 March 2008. Hong Kong engagement levels with social networks, measured by average session duration, are lower than other markets. For example, YouTube attracted an average duration session of 7 minutes 7 seconds by Hong Kong users week ending 15 March 2008, compared to 18 minutes 32 seconds by Australian users.
Sports - was a leading industry in the Hong Kong market accounting for 4.35% share of all Internet visits, ahead of the Australian and US markets which attracted 2.68% and 1.91% share of visits respectively. Hong Kong Jockey Club - Best was the leading player in the Sports industry with 22.25% share, followed by HKJC Football Betting Limited with 19.71% for the week ending 15 March 2008.
Shopping & Classifieds - accounted for 3.17% market share of visits for the week ending 15 March 2008, significantly less than the Australian and US markets, which attracted 5.73% and 9.7% share of visits respectively. Overseas standards indicate that there is potential for improved performance by vendors in the retail sector to increase online engagement. This is further highlighted by the fact that 57.5% of Hong Kong visits to Shopping & Classifieds websites were directed to overseas websites suggesting local inventory opportunities. Yahoo! Auctions Hong Kong was the leading website in the Shopping & Classifieds industry with 27.44% share of visits for the week ending 15 March 2008.
|
 |
|
|
| CLOT - www.clotinc.com |
CLOT (www.clotinc.com) a clothing label co-founded by Hong Kong based singer Edison Chen, has increased its ranking among Hong Kong Shopping and Classified websites by 26 places during February 2008, to rank as the 30th most popular Shopping and Classifieds website during this period. The Social Networking and Forums industry outranked the Search Engines (15.06%) and Portal Front Pages Industries (6.47%) as one of the key online industries to refer upstream traffic to CLOT, with Social Networking and Forums accounting for 29.93% of upstream share.
|
| The Great Walk To Beijing |
|
In April 2008, Olivia Newton John will be joined by international stars and cancer survivors to walk 228kms along the Great Wall of China in just 21 days. This event will raise funds for a world-first cancer center which will treat the mind, body and spirit of cancer patients. To sponsor a walker's steps, click below.
|
|
|
|
| Entertainment - Movies |
The Movies category features all sites that are primarily concerned with film and video movies, including sites that focus on particular movies or movie stars, or sites that provide reviews, news and Hollywood gossip, plus cinema websites and video stores. The data below is based on All sites - Weekly rankings for the week ending 22/03/2008 - Ranks by 'Visits'.
|
|
|
|
|
|
| 50.5% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
49.27% |
| 2. |
Entertainment |
29.13% |
| 3. |
Social Networking and Forums |
15.80% |
| 4. |
Movies |
12.67% |
| 5. |
Search Engines |
11.32% |
| 6. |
Portal Frontpages |
7.47% |
| 7. |
Multimedia |
5.99% |
| 8. |
Email Services |
5.78% |
| 9. |
News and Media |
5.47% |
| 10. |
Lifestyle |
5.36% |
|
|
|
|
| 1. |
Computers and Internet |
42.89% |
| 2. |
Entertainment |
32.76% |
| 3. |
Social Networking and Forums |
16.45% |
| 4. |
Movies |
14.52% |
| 5. |
Search Engines |
7.75% |
| 6. |
Multimedia |
7.67% |
| 7. |
Portal Frontpages |
6.09% |
| 8. |
Lifestyle |
5.81% |
| 9. |
News and Media |
4.90% |
| 10. |
Software |
4.38% |
|
|
|
|
