Hitwise     

Hong Kong Newsletter - April, 2008

Specific to this issue:
 
Feature Article
ZUJI Hong Kong Regains No.1 Rank in Travel - Agencies Industry
Hitwise Hong Kong announced that as of the week ending 12/04/2008, ZUJI regained its No.1 rank in the Travel - Agencies industry after more than 3 weeks, with a market share of 9.38%.

Among the top websites to refer traffic to ZUJI during this period were Email Services website Gmail (6.51%), Search Engines website Google (5.12%) and Social Networking & Forums website Facebook (4.19%).

After visiting ZUJI, Hong Kong Internet users continued to shop around for their travel needs, with Travel (35.09%), Transport (13.72%), Aviation (13.42%), Agencies (12.81%) and Commercial Airlines (12.81%) among the top industries to receive traffic from ZUJI during the week ending 12/04/2008. The Travel - Agencies industry as a whole also referred much of its traffic to other Travel websites (36.55%), however Search Engines (8.71%) and Social Networking & Forums (7.16%) were also popular industries to receive downstream traffic during the same period.

The majority of Travel - Agencies websites visited by Hong Kong Internet users during the week ending 12/04/2008 were local websites, with just 24.9% of traffic to this industry directed at international websites. Furthermore, Hong Kong Internet users spent an average of 3 minutes, 55 seconds visiting Travel - Agencies websites, which is just over 3 minutes less than the average time spent on All Categories.


Fast Mover
Major League Baseball - www.mbl.com
The official Major League Baseball website (www.mlb.com) jumped 1,416 positions from the week ending 22 March to rank 857 among all websites visited by Hong Kong Internet users during week ending 5th April.

Facebook (www.facebook.com) generated most of the upstream traffic to the Major League Baseball website, accounting for 6.92% of visits, followed by Gmail (mail.google.com) with 4.42% during week ending 5th April. During the same period, the majority of downstream traffic was directed at Facebook (5.04%), followed by ESPN (www.espn.go.com) (3.61%). Downstream data also suggests that Hong Kong Internet users visiting the Major Baseball League have a wider interest in sports, with basketball website NBA.com (3.29%) and ESPN Soccernet (0.99%) appearing in the top 20 downstream websites visited after MLB.com.

Category Spotlight
Travel - Transport
Businesses which supply transport and related services to individuals including business and holiday travel - car hire, for instance. Airports and boarding facilities are listed here.
Travel - Transport » All sites » Weekly rankings for the week ending 29/03/2008 » Ranks by 'Visits'
  Rank Website
1. Kowloon Motor Bus Company
2. Cathay Pacific
3. Hong Kong International Airport
4. MTR Corporation
5. Citybus
6. Transport Department - Road Traffic Information Services
7. Dragon Air
8. New World First Bus
9. British Airways
10. Oasis Hong Kong Airlines
      
Local Competitiveness Index
73.1%
of traffic to this category was directed at domestic sites.
Top 10 Upstream Industries
1. Computers and Internet 46.56%
2. Travel 22.15%
3. Search Engines 15.83%
4. Transport 11.21%
5. Email Services 9.34%
6. Social Networking and Forums 9.13%
7. Aviation 7.44%
8. Portal Frontpages 7.43%
9. Business and Finance 7.28%
10. News and Media 6.92%

      
Top 10 Downstream Industries
1. Computers and Internet 38.40%
2. Travel 26.36%
3. Transport 13.87%
4. Social Networking and Forums 10.51%
5. Aviation 8.98%
6. Search Engines 8.31%
7. Business and Finance 8.02%
8. Entertainment 7.75%
9. Commercial Airlines 7.59%
10. Portal Frontpages 7.13%

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