| Tourism Australia attracts Hong Kong visitors: Year-on-year visits to website increase by 265% |
Is Australia soon to be Hong Kong's most popular international holiday destination? The latest Hitwise Hong Kong travel data suggests this could be so. Hong Kong Internet users have shown growing interest in Australia as a tourist destination, with the market share of visits to the Tourism Australia website (www.australia.com) increasing by over 265% year-on-year, as of April 2008. The Tourism Australia website provides a guide for travellers to Australia, including deals, travel tips, places to go and activities for tourists.
In April 2008, Tourism Australia achieved its highest ever monthly rank of 17th in the Travel - Destinations and Accommodation industry, based on the market share of visits from Hong Kong Internet users. During the week ending 26/04/2008, Tourism Australia also experienced a massive increase in market share of over 500% which resulted in its highest ever weekly rank of 7th most popular website in the Travel - Destinations and Accommodation industry. Clickstream data analysis suggests that the Social Networking and Forums industry referred a large proportion of the traffic (39.03%) to Tourism Australia during this period. In particular, the Social Networking and Forums websites contributing the greatest upstream share of traffic were Discuss (www.discuss.com.hk), UWants (www.uwants.com), and Newsgroup La (bbs.newsgroup.la).
Interestingly, similar trends were seen in Singapore, with Tourism Australia climbing 126 places in the Travel - Destinations and Accommodation industry to rank No. 1 during the week ending 03/05/2008. However unlike Hong Kong, Search Engines (57.89%) were amongst the biggest traffic drivers for Tourism Australia, and common terms searched for included 'australia', 'visit australia', 'australia tourism' and 'australia tourist board'.
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| Beijing 2008 - Ticketing - www.tickets.beijing2008.cn |
As the Olympic Games nears, market share of visits by Hong Kong Internet users to the Beijing 2008 - Ticketing website (www.tickets.beijing2008.cn) increased by over 900% during the 4 weeks ending 10/05/2008. The official ticketing website of the Beijing 2008 Olympic Games moved up 772 places to rank 198th within the Shopping and Classifieds industry during the same period.
For the week ending 10/05/2008, Beijing 2008 (www.beijing2008.cn), the official website of the Beijing 2008 Olympic Games was the top website to drive traffic to its ticketing website with 11.22% upstream share, followed by Gmail (www.gmail.com) with 7.14%, and Google (www.google.com) with 6.12%. After visiting the ticketing website, Internet users went on to visit Beijing 2008 and China Travel Service (Hong Kong) Limited (www.chinatravelone.com), each receiving 14.68% and 11.01% of downstream traffic share respectively.
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| Business and Finance - Stocks and Shares |
| The Stocks and Shares category includes any sites belonging to stockbroking firms or individual stockbrokers, or any sites offering online share-trading or related services. The category also includes sites which focus on stocks and shares. The data below is based on All sites - Weekly rankings for the week ending 03/05/2008 - Ranks by 'Visits'. |
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| 73.7% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Business and Finance |
37.60% |
| 2. |
Computers and Internet |
35.96% |
| 3. |
Stocks and Shares |
29.60% |
| 4. |
News and Media |
13.86% |
| 5. |
Portal Frontpages |
13.66% |
| 6. |
Business Information |
11.48% |
| 7. |
Print |
7.84% |
| 8. |
Social Networking and Forums |
7.38% |
| 9. |
Entertainment |
6.32% |
| 10. |
Email Services |
5.64% |
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| 1. |
Business and Finance |
39.54% |
| 2. |
Computers and Internet |
33.10% |
| 3. |
Stocks and Shares |
28.95% |
| 4. |
News and Media |
11.82% |
| 5. |
Business Information |
9.09% |
| 6. |
Social Networking and Forums |
9.07% |
| 7. |
Portal Frontpages |
8.86% |
| 8. |
Entertainment |
8.29% |
| 9. |
Banks and Financial Institutions |
7.08% |
| 10. |
Print |
5.22% |
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| Social Networking and Forums - Hong Kong's most popular online industry |
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The Social Networking and Forums industry has demonstrated its popularity amongst Hong Kong Internet users, outranking other popular online industries including Portal Frontpages, Email Services and Search Engines during the week ending 10/05/2008. During the same period, at the forefront of the increasingly popular Social Networking and Forums industry was Facebook, which held 15.11% of the market share. Now you know.
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