| Gold Medal Fight for Olympics Glory Online |
Hitwise reports that the websites Beijing 2008 Olympic and Paralympic Equestrian Events in Hong Kong (www.equestrian2008.org) and Yahoo! Hong Kong 2008 (hk.2008.yahoo.com) both forced the official Olympics website Beijing 2008 (www.beijing2008.cn) into 3rd position during the week ending 02/08/2008. The initial excitement about staging the Olympic equestrian events in Hong Kong however, has been overtaken by general interest in the Beijing Olympic Games.
Traffic to the Hitwise Sports - Olympics industry increased dramatically since the week of the opening ceremony (week ending 09/08/2008), recording a traffic increase of 2491% compared to 02/08/2008. Halfway into the Games, the fight was on in earnest, with the official website Beijing 2008 ranking as the most popular destination; but having since been overtaken by the Sina - 2008 Olympics mini-site (2008.sina.com.cn). Yahoo! Hong Kong 2008 was also under siege, with visits to QQ 2008 surging following the Olympic opening ceremony to hold 2.71% of market share within the Sports industry as of 13/08/2008.
A comparison of the six markets measured by Hitwise shows Hong Kong coming a close second to New Zealand in consumption of web-based Olympics content, while the UK looked to be trailing far behind.
Note for the table below.
* Australia data is for 11/08/08.
** US and Singapore data based on Custom Categories.
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| The Hong Kong Federation of Youth Group - www.u21.hk |
Fast-moving website The Hong Kong Federation of Youth Group moved 3158 places to rank 487 among all websites visited by Hong Kong Internet users during the week ending 16/08/2008. The website designed for young people that features youth-related programs and events increased its market share of visits 13-fold that week.
The top three websites driving upstream traffic to The Hong Kong Federation of Youth Group were Yahoo! (15.61%), Discuss (12.63%) and Ucash.in (10.22%). Downstream websites visited after The Hong Kong Federation of Youth Group were YouTube (32.70%), Gmail (9.09%) and Ucash.in (7.73%).
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| Sports - Olympics |
| This category encompasses all websites related to Olympic sport. The data below is based on All sites - Weekly rankings for the week ending 02/08/2008 - Ranks by 'Visits'. |
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| 53.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
43.76% |
| 2. |
Sports |
19.59% |
| 3. |
Portal Frontpages |
15.30% |
| 4. |
Entertainment |
12.32% |
| 5. |
Social Networking and Forums |
11.69% |
| 6. |
News and Media |
10.56% |
| 7. |
Search Engines |
7.12% |
| 8. |
Email Services |
4.86% |
| 9. |
Business and Finance |
4.33% |
| 10. |
Television |
4.14% |
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|
|
| 1. |
Computers and Internet |
37.28% |
| 2. |
Sports |
17.65% |
| 3. |
Entertainment |
16.30% |
| 4. |
Social Networking and Forums |
15.40% |
| 5. |
News and Media |
11.09% |
| 6. |
Portal Frontpages |
6.71% |
| 7. |
Search Engines |
6.29% |
| 8. |
Travel |
6.29% |
| 9. |
Agencies |
5.32% |
| 10. |
Multimedia |
5.10% |
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| Facebook Hong Kong’s Number One Website |
Facebook became Hong Kong's number one website as of the week ending 26/07/2008. During the past 2 weeks, Facebook not only maintained its lead but also increased it, possessing 6.66% of market share as of week ending 09/08/2008. Prior to week ending 26/07/2008, Yahoo! Hong Kong (hk.yahoo.com) had a monopoly on the title of Hong Kong's most popular website, maintaining its top rank for the duration of 2007 and first half of 2008. Now you know.
Visit the Hitwise To Go website or download the Hitwise To Go widget!
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