| August online update: Facebook Hong Kong’s most popular website |
Facebook was the website most visited by Hong Kong Internet users in August 2008. Ranked #1 for the first time, Facebook held a market share of 5.48% of all visits to websites. Hitwise data revealed that Hong Kong Internet visits to Facebook grew by 694% from August 2007 - August 2008.
Following Facebook, Yahoo! Hong Kong (4.97%) and YouTube (2.22%) were the second and third most visited websites in August. The top 20 websites received 35% of all Internet traffic in August.
Seven of the top 20 websites were Yahoo! properties. They included: Yahoo! Hong Kong (2nd); Yahoo! Mail Hong Kong (4th); Yahoo! Hong Kong Search (10th); Yahoo! Geocities (12th); Yahoo! Auctions Hong Kong (14th); Yahoo! Hong Kong News (15th) and Yahoo! Mail (20th).
Hitwise also revealed further online industry insights for Hong Kong. During the week ending 30 August 2008, 40.6% of all Hong Kong Internet traffic was directed at local websites. During the same period, the average visit time to all websites was 6 minutes and 13 seconds. The five most popular Hitwise parent industries receiving traffic were: Computers & Internet (50.03%), Entertainment (17.88%), Adult (6.49%), News & Media (6.33%) and Business & Finance (5.87%).
|
| 1. |
Facebook |
www.facebook.com |
5.48% |
| 2. |
Yahoo! Hong Kong |
hk.yahoo.com |
4.97% |
| 3. |
YouTube |
www.youtube.com |
2.22% |
| 4. |
Yahoo! Mail Hong Kong |
mail.yahoo.com.hk |
2.17% |
| 5. |
Gmail |
www.gmail.com |
2.14% |
| 6. |
Discuss |
www.discuss.com.hk |
1.95% |
| 7. |
Xanga |
www.xanga.com |
1.65% |
| 8. |
Google |
www.google.com |
1.63% |
| 9. |
Windows Live Mail |
mail.live.com |
1.51% |
| 10. |
Yahoo! Hong Kong Search |
search.hk.yahoo.com |
1.50% |
| 11. |
Google Hong Kong |
www.google.com.hk |
1.46% |
| 12. |
Yahoo! Geocities |
geocities.yahoo.com |
1.40% |
| 13. |
UWants |
www.uwants.com |
1.31% |
| 14. |
Yahoo! Auctions Hong Kong |
hk.auctions.yahoo.com |
1.07% |
| 15. |
Yahoo! Hong Kong News |
hk.news.yahoo.com |
0.90% |
| 16. |
HKJC Football Betting Limited |
bet.hkjc.com/football |
0.84% |
| 17. |
Apple Daily Online |
appledaily.atnext.com |
0.81% |
| 18. |
YouTube Hong Kong |
hk.youtube.com |
0.76% |
| 19. |
Foxy |
www.gofoxy.net |
0.71% |
| 20. |
Yahoo! Mail |
mail.yahoo.com |
0.67% |
|
|
|
| H&M - www.hm.com |
The website of international fashion retailer H&M (www.hm.com) provides information on its latest clothing range and trends. H&M recently experienced a dramatic rise in rank, climbing 95 places to rank as the 55th most popular Shopping & Classifieds website as visited by Hong Kong Internet users, during the week ending 06/09/2008. This trend continued during the following week, with H&M climbing a further 31 places and increasing its market share by 271%, which represents its highest ever rank of 24th amongst Shopping & Classifieds websites (week ending 13/09/2008).
During the week ending 06/09/2008, Yahoo! properties accounted for 8 of the top 10 websites to refer traffic to H&M, with Yahoo! Mail Hong Kong (13.71%), Yahoo! Hong Kong Finance (10.57%) and Yahoo! Hong Kong (9.14%), comprising the top 3. The other two non-Yahoo! websites to make it into the top 10 referring websites were Facebook and Google.
|
| Business and Finance - Stocks and Shares |
| The Stocks and Shares category includes any sites belonging to stockbroking firms or individual stockbrokers, or any sites offering online share-trading or related services. The category also includes sites which focus on stocks and shares. The data below is based on All sites » Weekly rankings for the week ending 13/09/2008 » Ranks by 'Visits'. |
|
|
|
|
|
| 74.0% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
37.17% |
| 2. |
Business and Finance |
36.50% |
| 3. |
Stocks and Shares |
28.84% |
| 4. |
News and Media |
14.45% |
| 5. |
Portal Frontpages |
14.16% |
| 6. |
Business Information |
11.32% |
| 7. |
Social Networking and Forums |
8.16% |
| 8. |
Print |
7.99% |
| 9. |
Entertainment |
6.13% |
| 10. |
Email Services |
4.91% |
|
|
|
|
| 1. |
Business and Finance |
38.64% |
| 2. |
Computers and Internet |
33.90% |
| 3. |
Stocks and Shares |
28.61% |
| 4. |
News and Media |
12.65% |
| 5. |
Social Networking and Forums |
9.98% |
| 6. |
Business Information |
9.70% |
| 7. |
Portal Frontpages |
8.38% |
| 8. |
Entertainment |
7.97% |
| 9. |
Banks and Financial Institutions |
6.33% |
| 10. |
Print |
5.73% |
|
|
|
| Peninsula Hotels climb the Destinations & Accommodation rankings |
|
The Peninsula Hotels website (www.peninsula.com) experienced a dramatic spike in traffic in August, jumping from a rank of 127 (week ending 23/08/2008) to rank as the 29th most popular Travel - Destinations & Accommodation website during the week ending 06/09/2008. The Peninsula Hotels operates award-winning hotels in Hong Kong and around the world. The Peninsula Hotels received 18.92% of its traffic from Search Engines (week ending 06/09/2008), with Email Services and Social Networking & Forums websites referring 10.81% and 10.14% respectively. Now you know.
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