New branding for Hitwise that incorporates the identity of our parent company, Experian, launched earlier this month. Experian is the global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions. This evolution into Experian Hitwise is the exciting culmination of a process that began a little over two years ago with the acquisition of Hitwise by Experian and has led to accelerated product development and increased client value. While the look and feel of the brand may change - the values, commitment and quality that have made Hitwise a market leader over the past decade will not.

To find out more visit our Insider Weblog.

Experian Hitwise has launched its internet measurement service for Brazil at an event in Sao Paolo, keynoted by Hitwise Director of Global Research, Bill Tancer.

Hitwise is reporting on more 60,000+ websites across more than 160 industry categories based on the Internet activity of 90,000 Brazilian Internet users from all regions.

"As online usage grows in Brazil, so too does competition for the internet consumer," said Juliano Marcillio, president of Serasa Experian Marketing Services. "By launching with the largest online sample in Brazil, we are able to provide marketers with specific insights into consumer behaviour as well as into competitors marketing activities. This data is crucial to improving and measuring online marketing, content development, search and affiliates strategies and tactics."

The Hitwise Brazil service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behaviour and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customised dashboards.

Read more about Hitwise Brazil.

It seems Hong Kong Internet users are keen to get their hands on a piece of the securities pie, with the website Hong Kong eIPO Allotment (www.iporesults.com.hk) increasing its weekly market share by 70 times in the Business and Finance - Stocks and Share industry (week ending 26/09/2009). The website, which provides allocation information to users who have applied for shares in various companies, also increased its average visit time by 2 minutes and 31 seconds (week ending 26/09/2009). Now you know.

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Hong Kong locals are seeking a laugh, with the Funny Video Tube website (hahavideo.blogspot.com) leaping 73 places, to rank 26th in the Lifestyle - Blogs and Personal Websites category for the week ending 26/09/2009.

Funny Video Tube, which contains a collection of video, picture articles and jokes that have been posted on the Internet over the past few years, received the majority of daily average traffic on Fridays (based on a rolling 28 day total ) - perhaps indicating the need for a wind down and distraction heading into the weekend.