| New Zealand’s Most Visited Websites for 2008 |
The results of the Hitwise New Zealand Online Performance Awards have just been published. The awards acknowledge excellence in online performance, by recognising the most visited websites in New Zealand, across over 100 industries. Based on the Internet usage of approximately 460,000 New Zealander Internet users visiting over 60,000 New Zealand websites throughout 2008, the Hitwise Online Performance Awards are a true indication of public popularity.
Hitwise congratulates the 2008 winners, which include major online and offline brands such as Seek NZ, Mitre 10 New Zealand, Oxfam New Zealand and Ezibuy New Zealand.
For more information on the awards and a complete list of the 2008 winners visit www.hitwise.co.nz/awards.
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| Conversion Rates - Key to a Profitable 2009 |
In tough economic times companies are often looking for ways to stretch their online marketing budgets further. However, the path to riches can often lie on your own doorstep.
Ask yourself this simple question, would you rather double your traffic or double your current conversion rate?
Let's say your current traffic is 100,000 unique visits per month and your conversion rate is 1%:
200,000 unique visits x 1% = 2,000 conversions
100,000 unique visits x 2% = 2,000 conversions
It's probably no surprise that the outcome is the same. However is the cost of reaching either goal proportional? No.
For example, it may take two years and cost $200K in advertising and marketing initiatives, to double your websites traffic. On the other hand it may only cost $50K to hire an expert to work on your website's usability and analytics which will improve your conversion rates within a few months, setting you up for your long term goals of increasing traffic.
In our next article we will examine some of the barriers to entry existing on websites, which when removed will increase user interaction and conversion rates.
For more information on this topic or about Hitwise Search Marketing Services please email search.csm@hitwise.com.
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| Government |
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The following report lists the most popular terms typed into a search engine over the 12 weeks ending 04/04/2009 that resulted in traffic to websites classified by Hitwise within the 'Government' industry. For example, the most popular search term was 'studylink' representing 2.09% of all search terms that delivered users to websites classified by Hitwise in the 'Government' industry.
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| 1. |
studylink |
2.09% |
| 2. |
maxx |
1.48% |
| 3. |
ird |
1.47% |
| 4. |
nzqa |
1.02% |
| 5. |
winz |
0.64% |
| 6. |
auckland city council |
0.58% |
| 7. |
study link |
0.50% |
| 8. |
ncea |
0.45% |
| 9. |
inland revenue |
0.42% |
| 10. |
work and income |
0.41% |
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| ITV – Britain’s Got Talent – talent.itv.com |
According to Hitwise New Zealand, the website for ITV - Britain's Got Talent (talent.itv.com) moved 683 places to rank 78 in the Entertainment - Television industry during the week ending 18/04/2009. Interest in Britain's Got Talent contestant Susan Boyle sparked a 60-fold increase in visits by New Zealanders to the show's website that week. The unassuming Scottish contestant became an instant world-wide sensation when she sang I Dream A Dream from Les Misérables on 11/04/2009. The term 'susan boyle' featured within the top 10 search terms driving traffic to ITV - Britain's Got Talent during the week ending 18/04/2009.
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| Shopping and Classifieds - Appliances and Electronics |
| This section includes sites that sell various appliances and consumer electronic products, such as whitegoods, audio appliances, TV and video, and communication products. It incorporates both online and offline vendors. All data below is based on All sites » Weekly rankings for the week ending 04/04/2009 » Ranks by 'Visits'. |
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| 67.8% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
51.60% |
| 2. |
Computers and Internet - Search Engines |
35.99% |
| 3. |
Shopping and Classifieds |
22.38% |
| 4. |
Business and Finance |
14.70% |
| 5. |
Business and Finance - Telecommunications |
9.41% |
| 6. |
Shopping and Classifieds - Appliances and Electronics |
7.91% |
| 7. |
Shopping and Classifieds - Computers |
6.76% |
| 8. |
Computers and Internet - Social Networking and Forums |
6.51% |
| 9. |
Shopping and Classifieds - Auctions |
5.54% |
| 10. |
Shopping and Classifieds - Classifieds |
5.10% |
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| 1. |
Shopping and Classifieds |
35.20% |
| 2. |
Computers and Internet |
27.62% |
| 3. |
Business and Finance |
16.90% |
| 4. |
Shopping and Classifieds - Appliances and Electronics |
16.36% |
| 5. |
Shopping and Classifieds - Computers |
9.82% |
| 6. |
Computers and Internet - Search Engines |
7.98% |
| 7. |
Entertainment |
7.56% |
| 8. |
Business and Finance - Telecommunications |
5.78% |
| 9. |
Shopping and Classifieds - Auctions |
5.59% |
| 10. |
Computers and Internet - Social Networking and Forums |
5.48% |
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| Australian Sunshine for New Zealanders |
According to the Hitwise New Zealand's Fast Movers report; 'sunshine coast', 'rent a bach', 'auckland motels', accommodation hamilton', and 'bali accommodation' were the top 5 fastest moving search terms by relative increase in the Travel - Destinations and Accommodation industry for the week ending 18/04/2009, when compared with the previous week. During the 12 weeks ending 18/04/2009, Tourism Sunshine Coast (www.tourismsunshinecoast.com.au) and Sunshine Coast Accommodation (www.sunshinecoastinformation.com.au) were the top 2 websites to receive traffic from searches for 'sunshine coast'.
Now you know.
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