Online petition provides impetus for resignation of Kidney Foundation CEO
Singapore Internet users added their dissenting voice to the reported excessive salary and perks of the head of the Singapore National Kidney Foundation (www.nkfs.org) by visiting PetitionOnline.com in droves. Over 43,000 signatures were collected on a petition calling for the removal of T.T. Durai from his position and greater accountability from the NKFS. PetitionOnline.com attracted considerable traffic, grabbing 71.8% market share of the Lifestyle - Politics category for the week ending July 16, an extraordinary increase of 3,583.6% in all sites compared to the previous week.
Online traffic to www.nkfs.org also spiked by a phenomenal 610.7% for the week ending July 16, 2005, reaching a daily high of 46.5% market share on July 14 in the Community - Organizations category. The traffic does not however augur well for the Singapore National Kidney Foundation as angry Singaporeans withdrew their monthly contributions to the organization.
At the same time, the Kidney Dialysis Foundation (www.kdf.org.sg) jumped by 37 positions to the 5th most popular Community - Organization website, suggesting users are considering alternative recipients for their philanthropy.
The shake-up on both the Lifestyle - Politics and Community - Organizations categories was significant, with respective increases in traffic of 285.9% and 41.4% against all sites for the week ending July 16.
The search term 'nkf' was the most popular search term to the Community - Organizations category with 1.99% share, over the 24-week period ending July 16, 2005.
Fast Mover - NASA
www.nasa.gov
Position week ending July 9: 964
Position week ending June 25: 3,838
Positions jumped: 2,874
Worldwide interest in both the 'Return to Flight' and the 'Deep Impact' projects have assisted the official homepage of NASA (www.nasa.gov) in rocketing 2,874 places in a single fortnight.
A popular reference page for students, the website became the 22nd most popular 'Education - Reference' website for the week ending July 9, advancing 63 places in this popular category. Yahoo! Search (search.yahoo.com) and Yahoo! (www.yahoo.com) delivered 6.94% and 6.02% of upstream users to the website while regional search engines Google Singapore (www.google.com.sg) and Yahoo! Singapore Search (sg.search.yahoo.com) accounted for 3.70% and 2.78% of users respectively.
The average length of users in the same period was 8 minutes and 11 seconds, based on a rolling 24-week average. The most popular search term was 'nasa' representing 41.14% of all search terms that delivered users to the 'NASA' website.
Category Spotlight: Travel - Destinations and Accommodation
This category features travel/holiday accommodation and destinations including resorts, tourist locations, hotels. The data below is based on All sites » Weekly rankings for the week ending 23/07/2005 » Ranks by 'Visits'.
Case Study
How a major retailer used Hitwise data to optimize their search engine presence and drive quality traffic to their site.
A Major Retailer discovered through Hitwise 'Clickstream' data that its customer referrals from search engines were considerably lower than that of their direct competitors. As a result, the company decided to re-evaluate their search marketing strategy.
Using Hitwise 'Clickstream' and 'Charting' data, the major retailer was able to identify which competitors were optimizing search traffic, which search engines were the most effective partners for the retail industry, and the timing of competitive campaigns.
In addition, by using the Hitwise 'Search Terms' analysis, they were able to determine the most successful keywords across all major search engines for driving traffic to their competitor's sites and to their industry in general.
With Hitwise 'Clickstream' and 'Search Terms' information, the online marketing manager was able to:
- Justify to management the need to allocate more dollars to search engine marketing programs.
- Identify the most popular and successful keywords that are driving traffic to competitive sites, across major search engines.
- Understand which search engines are the most effective for the online apparel industry, and which search engines have been under-utilized by the competition.
- Track the effectiveness of search engine campaigns.
- Cost-effectively increase referral and conversion rates by purchasing successful keywords used by competitors.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise Singapore - sg.hitwise.com".
Additionally - if you require assistance with statistics or content, please feel free to contact James Borg at james.borg@hitwise.com.
About this Newsletter
This monthly email Newsletter is designed to provide Hitwise subscribers with analysis of new developments, industry trends and competitive activity. The powerful real-time web intelligence capabilities of Hitwise and a continual flow of additional research findings make this an indispensable business resource.
You have received the Hitwise newsletter because you subscribed to our services, or a friend sent it to you. To unsubscribe from the Hitwise newsletter please click here.
Hitwise is strongly committed to your privacy rights and does not sell or give its list to third parties. To view the Hitwise Privacy Policy please click here.
Brought to you by the team at Hitwise Singapore - sg.hitwise.com.
Copyright Hitwise Pty Ltd, July 2005
| 
Hitwise Singapore Newsletter - July 2005
Real-time competitive intelligence
