MySpace a hit with Singapore web surfers
News Corp's acquisition of Intermix and its net community website, MySpace (www.myspace.com) is shaping up to be a successful venture for News Corp's expanding web presence. According to Hitwise, the leading online competitive intelligence service, MySpace increased its market share in the Singapore Computers and Internet - Net Communities and Chat category by a significant 71% between weeks ending July 2 and August 20, 2005.
MySpace is now at its highest ranking ever in what is a popular category with Singapore Internet users, sitting at 11th position.
MySpace is likely to increase its ranking even further as more users catch on to the variety of entertainment content offered on the website. A core strength of MySpace is its music component which allows users to sample tracks directly on the site from bands. This delivery format offers an effective platform for promoting artists and circumvents issues with pirating.
The popularity of MySpace poses significant competition to other social-networking and blog websites. Friendster (www.friendster.com) remained the top website in Net Communities and Chat for the week ending August 20, 2005 with 18.29% market share. LiveJournal.com ranked at 7th position with 2% share.
Clickstream analysis indicates which parts of the MySpace site are most popular with users. MySpace Blog received the most downstream visits with 8% share, followed by MySpace Music (4.9%) and MySpace Games (2.6%), for the month of July 2005.
The strength of engagement that MySpace draws is evident: users spent on average close to 12 minutes on MySpace during the week ending August 20, well above the all categories average of 8 minutes, 16 seconds.
Fast Mover - Singapore National Day Parade
www.ndp.org.sg
Position week ending July 23: 269
Position week ending August 13: 97
Positions jumped: 172
NDP.org.sg features information on the Singapore National Day Parade celebration. The site also includes a photo gallery, downloads, games, quizzes and a history of the National Day Parade, which was first held on August 9 1966, exactly a year after Singapore gained independence from Malaysia.
NDP.org.sg was the 269th most popular website in Singapore for the week ending July 23 increasing to 97th position. Further success was achieved on August 9, when the site claimed 33rd position on this important national day.
Category Spotlight: Health and Medical - Wellbeing
This category features sites related to aspects of healthy living and lifestyle, including exercise, eating and wellbeing. The data below is based on All sites » Weekly rankings for the week ending 20/08/2005 » Ranks by 'Visits'.
Case Study
How a popular online food delivery service used Hitwise data to develop content and product offerings on their website.
An online food delivery service, which provides customers with a variety of cuisine choices, found that although the site was attracting many visitors, sales were not increasing accordingly.
Using Hitwise 'Clickstream' data, the food delivery service found that it was losing 15% of its visits to a variety of competitive websites - specifically 10% to Pizza Hut.
Hitwise 'Search Terms' data revealed that 28% of the top search terms in the online food industry were "pizza" related.
With these competitive and customer insights, the online food delivery service made several adjustments to its website to satisfy user demand, prevent churn and increase sales. Specifically, the site featured a pizza promotion on the home page, as well as an offer to accept any Pizza Hut coupon or promotion.
With Hitwise competitive insights the online food delivery service was able to diminish churn to Pizza Hut by 50%, and increase sales.
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Copyright Hitwise Pty Ltd, August 2005
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Hitwise Singapore Newsletter - August 2005
Real-time competitive intelligence
