iPod Nano spurs growth in online computer retail
Tech-savvy Singapore Internet users have eagerly embraced the launch of the new iPod Nano from Apple. Hitwise, the world's leading online competitive intelligence service, reports that searches on 'ipod nano' spiked by 388% during the week ending September 17, 2005.
In the lead up to Christmas, Hitwise industry data reveal a notable increase in the visits to Shopping & Classifieds - Computers websites. Traffic to this category is at its highest point for the year, with growth of 53.7% in September 2005 compared to the same time last year. The launch of the iPod Nano contributed to further growth of 14% to the industry.
Visits to Apple Asia Pacific (www.asia.apple.com) increased by 68.7% between September 3 and September 17, 2005. Apple Asia Pacific ranked at 4th position in Shopping & Classifieds - Computers for the week ending September 17, 2005. Apple Store (store.apple.com) was the most visited website immediately after Apple Asia Pacific, with 27.36% of downstream traffic.
ilounge.com, which is dedicated to Apple's lightweight MP3 player, increased its traffic by 31.6% since the launch of the iPod Nano. The website offers news, reviews, forums, tips, tricks and downloads. The term 'ipod nano review' was the most popular search variation on 'ipod nano'.
Google Singapore (www.google.com.sg) was the most used search engine when searching for the term 'ipod', for the 24 week period ending September 17, 2005. However, Yahoo! Singapore Search (sg.search.yahoo.com), drove more traffic to the Apple Asia Pacific website with 5.57% of upstream traffic, followed by Google Singapore, with 5.36%, for the week ending September 17, 2005.
Fast Mover - Asia Rooms
www.asiarooms.com
Position week ending September 10: 362
Position week ending September 17: 279
Positions jumped: 83
At Asiarooms.com visitors can search and book more than 6000 hotels and resorts located all over Asia and Oceania. The site features hotels, destination information, booking status information as well as company information, answers to FAQs and news. Recently, the site has witnessed improved success online, rising to be the 279th most popular website in Singapore week ending September 17, a jump from 362nd position in the previous week.
Asiarooms.com has claimed 6th place in the Travel category, and 2nd place amongst Travel - Agencies websites in week ending September 17, while in the week before, the site was ranked lower, claiming the 11th place in Travel, and 5th in Travel - Agencies.
Category Spotlight: Entertainment - Nightlife
This category includes the websites of clubs, club culture, raves, dance venues, pubs and discos. All sites » Weekly rankings for the week ending 17/09/2005 » Ranks by 'Visits'.
Case Study
How a popular online food delivery service used Hitwise data to develop content and product offerings on their website
An online food delivery service, which provides customers with a variety of cuisine choices, found that although the site was attracting many visitors, sales were not increasing accordingly.
Using Hitwise 'Clickstream' data, the food delivery service found that it was losing 15% of its visits to a variety of competitive websites - specifically 10% to Pizza Hut.
Hitwise 'Search Terms' data revealed that 28% of the top search terms in the online food industry were "pizza" related.
With these competitive and customer insights, the online food delivery service made several adjustments to its website to satisfy user demand, prevent churn and increase sales. Specifically, the site featured a pizza promotion on the home page, as well as an offer to accept any Pizza Hut coupon or promotion.
With Hitwise competitive insights the online food delivery service was able to diminish churn to Pizza Hut by 50%, and increase sales.
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Copyright Hitwise Pty Ltd, September 2005
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Hitwise Singapore Newsletter - September 2005
Real-time competitive intelligence
