Searches and Media Mentions Reflect Bird Flu Concerns
Hitwise statistics show that Health and Medical websites increased their share of total traffic from Singapore Internet users by 9.7% between the weeks ending September 3 and October 15, 2005.
These trends reflect a renewed focus on health in Asia and the rest of the world, with the threat of a bird flu pandemic grabbing headlines around the globe. Hitwise Media Mentions search for the word 'flu' returns 2,048 results for the week ending October 18. Internet searches for the term 'bird flu' increased by over 2,900% between the week ending September 3 and week ending October 15. The official Singapore Government Bird Flu website (www.birdflu.gov.sg) climbed to a rank of 90 in Hitwise's Health and Medical - Information category for the week ending October 1.
The threat of a pandemic also increased interest in pharmaceutical research and products. For the week ending October 18, there were 659 Media Mentions for the flu vaccine brand 'tamiflu' and 167 for 'relenza'. Interestingly, 23 out of the Top 25 search terms resulting in visits to websites in the Pharmaceutical and Medical Products category were brands. Hitwise industry statistics show that 65% of traffic to the Pharmaceutical and Medical Products category was directed at international websites for the week ending October 15. They also show a high churn rate in the category, with 34 new sites entering the Top 100 from the previous week's rankings. 45.7% of total traffic in the category was concentrated among the Top 10 websites.
Fast Mover - Citibank
www.citibank.com
Position week ending September 17, 2005: 1,037
Position week ending October 8, 2005: 250
Positions jumped: 787
Citibank's global website has made solid gains in Hitwise's ranking statistics over the past month, thanks to a new affiliation with Yahoo! (www.yahoo.com).
Citibank jumped to 250th position among all sites visited by Singapore Internet users for the week ending October 8. Citibank ranked 10th in Hitwise's Banks and Financial Institutions category for the week ending October 8, up from a rank of 22nd for the week ending September 17.
Hitwise Clickstream analysis shows that 84.57% of Citibank's traffic was referred by Yahoo! during the week ending October 8. The average user visit for Citibank that week lasted for 7 minutes 28 seconds, 1 minute and 14 seconds above the industry average.
Category Spotlight: Entertainment - Movies
The Movies category features all sites that are primarily concerned with film and video movies, including sites that focus on particular movies or movie stars, or sites that provide reviews, news and Hollywood gossip, plus cinema websites and video stores. The data below is based on All sites » Weekly rankings for the week ending 15/10/2005 » Ranks by 'Visits'.
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Copyright Hitwise Pty Ltd, October 2005
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Hitwise Singapore Newsletter - October 2005
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