Singapore Election Update: Worker’s Party outstrips PAP online during election
Despite a predictable win for the People's Action Party in the General Election, online interest in the rival Worker's Party reached an unprecedented high during May, according to Hitwise Politics data.
As votes were cast around the nation on May 6, the official website of the Worker's Party (www.wp.sg) was receiving a massive 15.47% share of traffic to the Hitwise Politics category on May 6. This represents a 12% increase on its market share of 13.81% on May 1.
The Worker's Party website increased its market share further, to 17.86% on May 7, the day after the election.
In addition, Hitwise Search Terms data for the lead-up to the election (the 24 weeks ending May 6) reveal that variations on the term 'worker's party' made up 3 of the top 10 terms searched for that resulted in visit to a website classified in Hitwise Politics Category, a total of 2.76% of searches.
This increase in online interest in the Worker's Party reflects the rising level of competition offered by rival parties in this year's election. In 2001, opposition parties contested a mere 29 out of a total of 84 available seats, while this year's election saw the Worker's Party and the other leading opposition parties, the Singapore Democratic Alliance and the Singapore Democratic Party, contesting a total of 47 seats.
Fast Mover - Singapore Arts Festival
www.singaporeartsfest.com
Position for week ending May 6: 10,858
Position for week ending May 13: 4,424
Positions jumped: 6,434
One of the fastest-moving sites on Hitwise this month is the official website of Singapore's annual Arts Festival, www.singaporeartsfest.com.
The Festival, which runs from June 1 to June 25 this year, showcases Singaporean talent in the fields of dance, music and theatre, and its website provides a calendar of events and ticketing information.
In the lead-up to the launch of the Festival, online interest in the site has surged. The site has increased its rank, out of all sites visited in Singapore, by more than 6,000 places during the week ending May 13. The site was ranked at #10,858 for the week ending May 6, but jumped to #4,424 for the week ending May 13.
Category Spotlight: Computers and Internet - Software
The Software category includes the websites of software creators, manufacturers and distributors, plus game creators, software archives, software news and review sites. The data below are based on All sites » Weekly rankings for the week ending 20/05/2006 » Ranks by 'Visits'.
Media queries at Hitwise
If you are interested in using Hitwise content and statistics in publications and presentations, we encourage you to do so. Please source the content as "Hitwise Singapore - sg.hitwise.com".
Additionally - if you require assistance with statistics or content, please feel free to contact James Borg at james.borg@hitwise.com.
About this Newsletter
This monthly email Newsletter is designed to provide Hitwise subscribers with analysis of new developments, industry trends and competitive activity. The powerful real-time web intelligence capabilities of Hitwise and a continual flow of additional research findings make this an indispensable business resource.
You have received the Hitwise newsletter because you subscribed to our services, or a friend sent it to you. To unsubscribe from the Hitwise newsletter please click here.
Hitwise is strongly committed to your privacy rights and does not sell or give its list to third parties. To view the Hitwise Privacy Policy please click here.
Please note that Hitwise has updated its Privacy Policy to make the interpretation of the policy clearer for clients. Click here to read our new policy.
Brought to you by the team at Hitwise Singapore - sg.hitwise.com.
Copyright Hitwise Pty Ltd, May 2006
| 
Hitwise Singapore Newsletter - May 2006
Real-time competitive intelligence
