Singapore celebrates National Day online
Following unprecedented demand for tickets to Singapore's National Day Parade earlier this year, Singapore Internet users have flocked to the parade's official website to catch a glimpse of the action online.
With tickets to the highly-anticipated event selling out in a matter of minutes, and scores of unscrupulous sellers attempting to tout their tickets on auction sites such as eBay, many Singaporeans decided their best option was to view the parade via the live webcast on the official National Day Parade website (www.ndp.org.sg).
Traffic to the National Day Parade website soared on the day of the event, Wednesday August 9. The site jumped to #43 out of all sites monitored by Hitwise Singapore, an increase of over 300% since the beginning of the month, when the site ranked at #188 (based on daily data for August 1).
The most popular downstream site from www.ndp.org.sg was the National Day Parade Moblogs subsite (moblog.ndp.org.sg) which allows users to upload their own amateur videos of the event as well as send SMS and MMS National Day greetings. This site claimed more than 38% of downstream visits from the National Day Parade website.
Fast Mover - Starblog
starblog.stomp.com.sg
Position for week ending July 15: 2,098
Position for week ending August 12: 837
Positions jumped: 1,261
The phenomenal popularity of online blogging was highlighted this month with the rise of celebrity blogging site Starblog (starblog.stomp.com.sg). The site, hosted by the Straits Times 'Stomp', features blogs from a range of celebrities that are posted each Monday.
The site has jumped more than 1,000 places in Hitwise rankings within the space of four weeks. From ranking at #2,098 out of all sites monitored by Hitwise during the week ending July 15, the site jumped to #837 overall for the week ending August 12.
Star Blog also cracked the top 20 in the Hitwise Lifestyle - Blogs & Personal Website category for the first time during the week ending August 12, jumping to #17 from #34 the previous week (a 50% increase in traffic).
Overall traffic to websites in the Hitwise Blogs category has increased by 21% year-on-year from July 2005 to July 2006, illustrating the booming popularity of consumer generated content.
Category Spotlight: Blogs and Personal Websites
This category includes personal websites and blogs focusing on an individual's interests, thoughts and opinions, or hosting services dedicated to such sites. The data below is based on All sites » Weekly rankings for the week ending 19/08/2006 » Ranks by 'Visits'.
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Copyright Hitwise Pty Ltd, August 2006
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Hitwise Singapore Newsletter - August 2006
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