Hitwise     

Singapore Newsletter - November, 2006

Specific to this issue:
 
Blogging boom continues in Singapore as Blogger.com gains ground
Singapore's infatuation with online blogging has picked up the pace this month, with U.S. blog monolith Blogger.com (www.blogger.com) reaching it's highest-ever rank on Hitwise.

The site, which allows users to publish their diaries and blogs online, was ranked the 16th most popular site in Singapore during the week ending November 18.

This represents an increase in popularity of more than 200% since January this year, when Blogger.com occupied a position of 38 amongst all sites monitored by Hitwise.

Blogger.com is also the top-ranked site in the Hitwise Lifestyle - Blogs & Personal Websites category, claiming a massive 37% market share out of all sites in the online blogging sector. LiveJournal (www.livejournal.com) trails a far second, with just over 8% market share.

Singapore's top personal blog, Xiaxue.blogspot.com (www.xiaxue.blogspot.com) is hosted by Blogger.com and ranks #6 out of all blogging sites and personal websites tracked by Hitwise Singapore. The blog's author, a 21-year-old Singaporean woman, claims to be a full-time blogger whose income is generated solely through advertising on her immensely popular blog.

Business and Finance - Freight and Storage
The following report lists the most popular terms typed into a search engine over the 24 weeks ending 25/11/2006 that resulted in traffic to websites classified by Hitwise within the 'Business and Finance - Freight and Storage' industry.

For example, the most popular search term was 'singapore post' representing 8.33% of all search terms that delivered users to websites classified by Hitwise in the 'Business and Finance - Freight and Storage' industry.
Search Terms to an Industry: 'Business and Finance - Freight and Storage', Date: 25/11/2006
  Rank Search Term Share %
1. singapore post 8.33
2. singpost 6.83
3. dhl 3.85
4. fedex 3.39
5. postal code 1.97
6. ups 1.66
7. singapore postal code 1.57
8. singapore post office 1.42
9. dhl tracking 1.02
10. dhl singapore 0.97
 

Sexpo Singapore 2006 - www.sexpo.com.sg
Position for week ending November 4: 15,675
Position for week ending November 18: 1,924
Positions jumped: 13,751

Singapore's second annual Sexpo exhibition has been attracting a lot of online attention this month, and the official Sexpo website (www.sexpo.com.sg) has been one of Singapore's fastest moving websites on Hitwise during November.

The exhibition, which features a range of lifestyle, health and retail exhibits, takes place between 24th and 26th November at Singapore's Suntec Hall, and the two weeks leading up to the event has seen the site's rank increase by more than 800%.

Sexpo.com.sg has leapt from a rank of less than 15,000 for the week ending November 4, into the top 2,000 sites tracked by Hitwise Singapore in the week ending November 18.

The site has also jumped from #14 to #2 in the Hitwise Shopping & Classifieds - Intimate Apparel & Accessories category, where it currently claims more than 12% of market share. The #1 site in the category belongs to American lingerie giant Victoria's Secret, www.victoriassecret.com.

Entertainment - Television
Any sites related to TV are listed in this category, including the official websites of TV shows, television stations, ratings guides, program TV production companies and cable information. The data below is based on All sites » Weekly rankings for the week ending 25/11/2006 » Ranks by 'Visits'.
Entertainment - Television » All sites » Weekly rankings for the week ending 25/11/2006
  Rank Website
1. ESPN
2. Channel NewsAsia
3. CNN.com
4. Channel U
5. CartoonNetwork.com
6. MSNBC
7. CNN.com International Edition
8. Sky Sports
9. Bloomberg
10. ninemsn
      
Local Competitiveness Index
30.9%
of traffic to this category was directed at domestic sites.
Top 10 Upstream Categories
1. Computers and Internet 40.5%
2. Entertainment 23.1%
3. Computers and Internet - Search Engines 17.8%
4. Sports 15.5%
5. Sports - Soccer 13.1%
6. Entertainment - Television 9.6%
7. News and Media 8.8%
8. Computers and Internet - Net Communities and Chat 7.5%
9. Business and Finance 7.4%
10. Computers and Internet - Portal Frontpages 6.6%

      
Top 10 Downstream Categories
1. Computers and Internet 28.7%
2. Entertainment 27.2%
3. Sports 12.4%
4. Entertainment - Television 11.7%
5. News and Media 11.6%
6. Business and Finance 11.1%
7. Sports - Soccer 9.5%
8. Computers and Internet - Net Communities and Chat 8.3%
9. Computers and Internet - Search Engines 6.6%
10. News and Media - Print 6.1%


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