| Where do Search Engines and Business Directories Send Internet Users? |
Recent Hitwise Singapore data indicates there are several differences in online industry referrals by Search Engines and Business Directories. The ability to monitor which websites users are sent to after visiting a search engine or business directory offers insight into the category strengths and nuances of either traffic distributor.
While Search Engines were more likely to refer traffic to Entertainment sites, with 14.91% downstream share, Business Directories were likely to send traffic to Business & Finance websites, with 23.34%. Search Engines had strengths in Education, Net Communities, and Lifestyle; while Business Directories sent niche traffic to Travel, Maps, and Shopping & Classifieds.
Google dominated the Search Engines category, accounting for 56.6% share including its .com and Singapore properties for the week ending 31 March 2007. Yahoo! Search and Yahoo! Singapore Search followed with 19.95% combined share. Business Directories were dominated by Internet Yellow Pages Singapore with 33.68% share, followed by Google Maps, eGuide Singapore and Singapore Mirror.
While the industry referral nuances of Search Engines and Business Directories should be considered for highly targeted traffic, Search Engines were dominant in overall Internet visits with 8.99% share compared to Business Directories with 0.33% for the week ending 31 March 2007.
|
| 1. |
Computers and Internet |
33.87% |
Computers and Internet |
25.42% |
| 2. |
Entertainment |
14.91% |
Business and Finance |
23.34% |
| 3. |
Business and Finance |
10.06% |
Travel |
13.52% |
| 4. |
Education |
9.61% |
Search Engines |
10.06% |
| 5. |
Net Communities and Chat |
8.29% |
Business Directories |
9.65% |
| 6. |
Search Engines |
7.58% |
Maps |
8.26% |
| 7. |
Lifestyle |
7.52% |
Shopping and Classifieds |
6.05% |
| 8. |
Reference |
6.23% |
Portal Frontpages |
5.21% |
| 9. |
Email Services |
5.93% |
Entertainment |
4.44% |
| 10. |
Travel |
5.29% |
Government |
4.22% |
|
|
|
| Industry Search Term Report for Entertainment - Gambling |
The following report lists the most popular terms typed into a search engine over the 24 weeks ending 31/03/2007 that resulted in traffic to websites classified by Hitwise within the 'Entertainment - Gambling' industry. For example, the most popular search term was 'singapore pools' representing 9.60% of all search terms that delivered users to websites classified by Hitwise in the 'Entertainment - Gambling' industry.
|
|
| 1. |
Search Term |
Share |
| 2. |
singapore pools |
9.60 |
| 3. |
singaporepools |
3.90 |
| 4. |
singapore pool |
3.89 |
| 5. |
4d |
2.68 |
| 6. |
www.singaporepools.com.sg |
1.89 |
| 7. |
toto |
1.70 |
| 8. |
singapore turf club |
1.55 |
| 9. |
sbobet |
1.33 |
| 10. |
winner21 |
1.02 |
| 11. |
asianbookie |
1.00 |
|
|
|
|
|
| Trevvy.com - www.trevvy.com |
Trevvy.com, formerly SG Boy, is a Singapore online gay community offering chat, friend seeking, and pictures of the members. The website, which was recently awarded the number one Gay and Lesbian website at the Hitwise Online Performance Awards, has been a fast-moving website increasing from 156th most popular website visited by Singapore Internet users on the week ending 10/03/07 to 135th most popular for the week ending 31/3/07. The website currently holds the number one position in the Hitwise Gay and Lesbian category, closely followed by Fridae - www.fridae.com with only 1.76% market share variation between the two websites on the week ending 31/3/07.
|
| Shopping and Classifieds - House and Garden |
| This category includes sites and stores that sell various types of homeware products and products for the garden. The data below is based on All sites » Weekly rankings for the week ending 31/03/2007 » Ranks by 'Visits'. |
|
|
|
|
|
| 52.7% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
58.92% |
| 2. |
Search Engines |
39.00% |
| 3. |
Shopping and Classifieds |
11.57% |
| 4. |
Business and Finance |
10.11% |
| 5. |
Lifestyle |
8.24% |
| 6. |
Email Services |
5.94% |
| 7. |
Entertainment |
5.42% |
| 8. |
Portal Frontpages |
5.01% |
| 9. |
Net Communities and Chat |
4.69% |
| 10. |
House and Garden |
3.75% |
|
|
|
|
| 1. |
Computers and Internet |
27.01% |
| 2. |
Shopping and Classifieds |
17.44% |
| 3. |
Business and Finance |
12.14% |
| 4. |
Lifestyle |
10.43% |
| 5. |
Search Engines |
7.52% |
| 6. |
Entertainment |
7.01% |
| 7. |
House and Garden |
6.15% |
| 8. |
Net Communities and Chat |
4.79% |
| 9. |
Email Services |
4.44% |
| 10. |
Portal Frontpages |
4.27% |
|
|
|
|
