| Visits to Flowers & Gifts Websites Increase by 15.5% Leading to Mother’s Day |
According to Hitwise, the world's leading online competitive intelligence service, visits to the Shopping & Classifieds - Flowers & Gifts category by Singapore Internet users increased by 15.52% comparing the week ending 12 May 2007 and 5 May 2007. Leading websites included Noelgifts.com with 14.77% share, FarEastFlora.com (10.18%) and Hallmark.com (8.11%).
The fastest growing website in the Flowers & Gifts category during the week ending 12 May 2007 was Florists' Transworld Delivery, which increased from a rank of #23 to #7 within one week.
Hitwise Clickstream data indicates that Yahoo! Singapore Search was the highest referrer of traffic to the Flowers & Gifts category with 8.94% upstream share, followed by Google Singapore with 6.32% share.
The leading search term to the Flowers & Gifts category was 'florist' for the 24 weeks ending 12 May 2007. Hitwise search term analysis reveals that Prince's received the most traffic from this search term, followed closely by Xpressflowers.com.
There were 121 search term variations on 'mothers day' for the 24 weeks ending 12 May 2007. Some of the most popular variations on 'mothers day' included 'when is mothers day', 'mothers' day cakes', 'mothers day gift', 'mothers day cards' and 'mothers day poem'. Florist marketers have the opportunity to expand their keyword lists for pay-per-click campaigns by looking at common variations on search terms around key events during the year.
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| Industry Search Term Report for Shopping and Classifieds - Health and Beauty |
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The following report lists the most popular terms typed into a search engine over the 24 weeks ending 19/05/2007 that resulted in traffic to websites classified by Hitwise within the 'Shopping and Classifieds - Health and Beauty' industry. For example, the most popular search term was 'daily and weekly horoscopes' representing 1.61% of all search terms that delivered users to websites classified by Hitwise in the 'Shopping and Classifieds - Health and Beauty' industry.
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| 1. |
daily and weekly horoscopes |
1.61% |
| 2. |
body shop |
0.95% |
| 3. |
fancl |
0.92% |
| 4. |
gnc |
0.90% |
| 5. |
eu yan sang |
0.89% |
| 6. |
oto |
0.64% |
| 7. |
the body shop |
0.61% |
| 8. |
bodyshop |
0.41% |
| 9. |
clinique |
0.40% |
| 10. |
bobbi brown |
0.37% |
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| Business and Finance - Accountancy |
This category includes the websites of accountants, accountancy firms and taxation specialists. It also features products and services related to auditing, payroll, financial consulting, online tax preparation and electronic filing. The data below is based on All sites » Weekly rankings for the week ending 19/05/2007 » Ranks by 'Visits'.
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| 83.2% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
50.62% |
| 2. |
Search Engines |
25.82% |
| 3. |
Government |
18.80% |
| 4. |
National |
18.69% |
| 5. |
Business and Finance |
16.65% |
| 6. |
Portal Frontpages |
10.99% |
| 7. |
Email Services |
8.83% |
| 8. |
Education |
6.00% |
| 9. |
Institutions |
5.10% |
| 10. |
Accountancy |
4.87% |
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| 1. |
Government |
42.67% |
| 2. |
National |
42.67% |
| 3. |
Business and Finance |
21.26% |
| 4. |
Computers and Internet |
20.23% |
| 5. |
Education |
8.50% |
| 6. |
Institutions |
7.48% |
| 7. |
Professional Associations |
6.89% |
| 8. |
Accountancy |
6.30% |
| 9. |
Search Engines |
5.28% |
| 10. |
Email Services |
4.99% |
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