| Mocca Takes Top Spot in Online Classifieds in Singapore |
According to Hitwise Singapore, MediaCorp's new classifieds website, Mocca (www.mocca.com) launched as the leading website in the Hitwise Shopping & Classifieds - Classifieds industry, week ending 11 August 2007, capturing 36.44% of the market.
The entrance of Mocca has had a significant impact on overall visits to the Classifieds industry, with visits spiking by 59% for the week ending 11 August 2007. The industry has grown by 56% over a 24-month period, now accounting for 0.18% of all Singapore Internet visits. The fact that Classifieds websites account for 0.24% of Australian website visits, and 1.08% of online traffic in the US market suggests that there is room for further penetration in the Singapore market with the new competition.
Hitwise data indicates that local Classifieds websites accounted for 75.1% of the industry, week ending 25 August 2007. This compares to a local competitive index of 59% week ending 28 July 2007 prior to the launch of Mocca, indicating the positive effect Mocca has had on visits to local websites.
Classifieds ranked as the 7th most popular sub-category within Shopping and Classifieds, out of a total of 17, behind Books and Department Stores. Wednesday was the most popular day for visits to the Classifieds industry over a 28-rolling day period, indicating that marketing initiatives for acquiring new members are best-timed midweek.
Yahoo! Singapore was the top referring website to the Classifieds industry for the week ending 25 August 2007. Google Singapore and Yahoo! Singapore Search followed suit, accounting for 7.79% and 4.87% share respectively. Friendster was also an important source of traffic at 4th position with 4.75% share.
|
| 1. |
Mocca |
www.mocca.com |
36.44% |
| 2. |
Yahoo! Singapore Classifieds |
sg.classifieds.yahoo.com |
13.32% |
| 3. |
eFair Singapore Classifieds |
www.efair.sg |
7.04% |
| 4. |
Friendster - OLX |
olx.friendster.com |
5.35% |
| 5. |
Adpost |
www.adpost.com |
4.66% |
| 6. |
Singapore Expats Classifieds |
classifieds.singaporeexpats.com |
3.62% |
| 7. |
SgAdsOnline |
www.sgadsonline.com |
2.97% |
| 8. |
Etsy |
www.etsy.com |
2.81% |
| 9. |
pHing |
www.phing.com |
2.68% |
| 10. |
OnLine eXchange Singapore |
www.olx.sg |
2.60% |
|
|
|
|
| Industry Search Terms Report for Lifestyle - Environment |
|
The following report lists the most popular terms typed into a search engine over the 24 weeks ending 25/08/2007 that resulted in traffic to websites classified by Hitwise within the 'Lifestyle - Environment' industry. For example, the most popular search term was 'nea' representing 1.84% of all search terms that delivered users to websites classified by Hitwise in the 'Lifestyle - Environment' industry.
|
|
| 1. |
nea |
1.84% |
| 2. |
national geographic |
1.69% |
| 3. |
jurong bird park |
1.40% |
| 4. |
live earth |
1.22% |
| 5. |
global warming |
1.00% |
| 6. |
weather forecast |
0.91% |
| 7. |
nparks |
0.47% |
| 8. |
nea singapore |
0.40% |
| 9. |
singapore weather forecast |
0.38% |
| 10. |
ww.nea.gov.sg |
0.37% |
|
|
|
|
|
| Yahoo! Finance - finance.yahoo.com |
|
According to Hitwise Singapore, the business and finance news website Yahoo! Finance has experienced a market share increase of 45% amongst all sites visited by Singapore internet users during the four week period ending 04/08/07. The data show that some of the top search terms driving traffic to the website during the period in question included 'currency converter', 'lend', 'gsol stock' and 'sti index'.
|
| Travel - Destinations & Accommodation |
| This category features travel/holiday accommodation and destinations including resorts, tourist locations, hotels. The data below is based on All sites » Weekly rankings for the week ending 25/08/2007 » Ranks by 'Visits'. |
|
|
|
|
|
| 31.5% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
51.56% |
| 2. |
Search Engines |
39.26% |
| 3. |
Travel |
25.32% |
| 4. |
Destinations and Accommodation |
15.38% |
| 5. |
Agencies |
5.97% |
| 6. |
Business and Finance |
5.08% |
| 7. |
Email Services |
4.74% |
| 8. |
Entertainment |
3.91% |
| 9. |
Net Communities and Chat |
3.15% |
| 10. |
News and Media |
2.63% |
|
|
|
|
| 1. |
Travel |
40.04% |
| 2. |
Destinations and Accommodation |
25.20% |
| 3. |
Computers and Internet |
22.01% |
| 4. |
Search Engines |
8.51% |
| 5. |
Business and Finance |
8.45% |
| 6. |
Agencies |
7.06% |
| 7. |
Entertainment |
5.25% |
| 8. |
Portal Frontpages |
4.33% |
| 9. |
News and Media |
3.45% |
| 10. |
Lifestyle |
3.40% |
|
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|
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