| Singapore Travel Update – TripAdvisor Amongst Top 10 Travel Websites |
According to Hitwise Singapore, visits to the user-generated review website, TripAdvisor increased by 61% between January 2007 and August 2007 within the Hitwise Travel - Destinations & Accommodation industry. TripAdvisor now ranks amongst the top 10 Travel websites visited by Singapore Internet users, at 8th position for the week ending 15 September 2007.
TripAdvisor briefly overtook AsiaRooms.com at top position in the Destinations & Accommodation industry between the weeks ending 25 August 2007 and 8 September 2007, and now sits closely behind at 2nd position with 4.68% market share. Singapore Internet users appear to be eager for non-commercial travel advisory services, with Uniquely Singapore, the official tourist information website provided by the Singapore Tourism Board, at 3rd position with 3.13% share, and Lonely Planet, a travel guide, ranked at 8th position with 1.26% share for the week ending 15 September 2007.
Clickstream data indicates that while Google.com and Google Singapore have been key online traffic drivers to TripAdvisor, websites that have significantly increased their contribution of traffic to TripAdvisor since January 2007 include Facebook, Gmail, Yahoo! Singapore Search, and Travel China Guide.
Hitwise Search data provides insight into the destinations that Singapore Internet users are researching; the top destination-related searches to TripAdvisor amongst 2,718 search terms for the 24 weeks ending 15 September 2007 included 'bintan lagoon', 'phuket forum', 'rainbow hotel taipei', 'traders hotel singapore', 'garden hotel Singapore', and 'holiday inn atrium'.
Search data also reveals that Singapore travellers are seeking travel options at both the budget and premium segments of the market. While users were likely to search on 'cheap accommodation', 'cheap hotels in singapore' and 'cheap hong kong hotels'; travellers also sought 'luxury travel', 'luxury hotels' and 'luxury tours'.
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| Industry Search Terms Report for Health and Medical - Wellbeing |
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The following report lists the most popular terms typed into a search engine over the 24 weeks ending 15/09/2007 that resulted in traffic to websites classified by Hitwise within the 'Health and Medical - Wellbeing' industry. For example, the most popular search term was 'fitness first' representing 1.36% of all search terms that delivered users to websites classified by Hitwise in the 'Health and Medical - Wellbeing' industry.
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| 1. |
fitness first |
1.36% |
| 2. |
true yoga |
1.04% |
| 3. |
planet fitness |
0.87% |
| 4. |
pure yoga singapore |
0.69% |
| 5. |
yoga |
0.67% |
| 6. |
gnc |
0.61% |
| 7. |
pure yoga |
0.53% |
| 8. |
fitness first singapore |
0.51% |
| 9. |
bodybuilding |
0.39% |
| 10. |
chicken pox |
0.31% |
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| Club Med Singapore - www.clubmed.com.sg |
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Club Med Singapore (www.clubmed.com.sg) experienced a market share increase of 718% during the week ending 15/09/07 among Singapore Travel - Destinations and Accommodation websites. As a result, Club Med Singapore's ranking has climbed 31 spots, making it the 3rd most popular Singapore website in the Destinations and Accommodation industry during the same period. News and Media publication AsiaOne (www.asiaone.com) was the number 1 website to refer traffic to Club Med Singapore, accounting for 55.86% of the market share during the week ending 15/09/07.
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| Business and Finance - Employment and Training |
This category features online job databases, employment classified sites, employment agencies and human resource management services. It also includes any sites related to job seeking, vocational training and career development. The data below is based on All sites » Weekly rankings for the week ending 15/09/2007 » Ranks by 'Visits'.
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| 70.9% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
46.51% |
| 2. |
Business and Finance |
35.87% |
| 3. |
Employment and Training |
29.46% |
| 4. |
Email Services |
19.45% |
| 5. |
Search Engines |
12.47% |
| 6. |
Portal Frontpages |
7.37% |
| 7. |
News and Media |
4.75% |
| 8. |
Net Communities and Chat |
3.90% |
| 9. |
Entertainment |
3.84% |
| 10. |
Print |
3.32% |
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| 1. |
Business and Finance |
48.19% |
| 2. |
Employment and Training |
40.87% |
| 3. |
Computers and Internet |
21.64% |
| 4. |
Government |
12.88% |
| 5. |
National |
12.76% |
| 6. |
Portal Frontpages |
5.30% |
| 7. |
Email Services |
4.52% |
| 8. |
Search Engines |
4.37% |
| 9. |
Entertainment |
3.59% |
| 10. |
Net Communities and Chat |
3.47% |
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