| Singapore Online Multimedia Update - Visits Grow by 116% |
According to Hitwise Singapore, the Entertainment - Multimedia industry, which includes animation, music, radio and video production and sharing websites enjoyed a 116% increase in visits comparing September 2006 and September 2007. Multimedia websites have a strong online presence in Singapore, accounting for 3.5% of all Internet visits for the week ending 20/10/2007, compared to 1.84% in Australia and 1.26% in the US.
YouTube remained the market leader in the industry during the September 2006 - September 2007 period, enjoying a surge in traffic of 31% between weeks ending 29 September and 20 October 2007 to account for 42.93% of market share in the Entertainment - Multimedia industry. Crunchyroll.com, an online multimedia community that also allows users to share anime, ranked at second position in September 2007 and similarly increased its market share by 30% in the past four weeks, accounting for 7.95% of visits.
Other Entertainment websites that have increased their traction amongst Singapore Internet users over the year include Veoh.com - an Internet television network backed by Time Warner, and Tudou.com - a Chinese online multimedia community. Veoh.com and Tudou.com grew by 129% and 47% respectively between May and September 2007.
Multimedia websites are attractive to advertisers as users are engaged online for substantial time periods. YouTube for example had an average session time of 28 minutes 24 seconds for the week ending 20 October, compared to an All Categories average of 12 minutes 3 seconds.
Movies and Television websites are increasingly reliant on traffic from the Multimedia industry, with upstream traffic referrals accounting for 4.15% and 4.48% respectively. Channel NewsAsia, Fox and Channel 8 Singapore were amongst the top 10 websites visited after the Multimedia industry for the week ending 20 October 2007.
|
| 1. |
YouTube |
www.youtube.com |
42.93% |
| 2. |
Crunchyroll.com |
www.crunchyroll.com |
7.95% |
| 3. |
IMEEM |
www.imeem.com |
4.94% |
| 4. |
Windows Media |
www.windowsmedia.com |
3.76% |
| 5. |
Tudou.com |
www.tudou.com |
3.15% |
| 6. |
Veoh |
www.veoh.com |
2.87% |
| 7. |
MetaCafe |
www.metacafe.com |
2.58% |
| 8. |
Yahoo! Video Streaming |
cosmos.bcst.yahoo.com |
1.80% |
| 9. |
Google Video |
video.google.com |
1.62% |
| 10. |
MegaVideo |
www.megavideo.com |
1.50% |
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| Industry Search Terms Report for Shopping and Classifieds - House and Garden |
The following report lists the most popular terms typed into a search engine over the 24 weeks ending 27/10/2007 that resulted in traffic to websites classified by Hitwise within the 'Shopping and Classifieds - House and Garden' industry. For example, the most popular search term was 'ikea' representing 6.18% of all search terms that delivered users to websites classified by Hitwise in the 'Shopping and Classifieds - House and Garden' industry.
|
|
| 1. |
ikea |
6.18 |
| 2. |
ikea singapore |
2.27 |
| 3. |
barang barang |
0.80 |
| 4. |
harvey norman |
0.80 |
| 5. |
vhive |
0.76 |
| 6. |
bayb |
0.76 |
| 7. |
mothercare |
0.57 |
| 8. |
kate spade |
0.53 |
| 9. |
spotlight |
0.51 |
|
|
|
|
|
| Chevrolet - www.chevrolet.com |
|
In the week ending 20 October 2007, the Chevrolet website increased its market share of visits by 759% and was the 4th most popular Automotive - Manufacturers website visited by Singaporeans, moving up from its previous weekly rank of 48. Yahoo! (www.yahoo.com) and MSN (www.msn.com) were the top 2 websites to refer traffic to Chevrolet, accounting for 31.34% and 17.91% of market share respectively during the week of 20 October 2007.
|
| Aviation |
This category includes the websites of airlines, airshows and aviation organisations - anything associated with flight - either professionally or non-professionally. The data below is based on All sites » Weekly rankings for the week ending 27/10/2007 » Ranks by 'Visits'.
|
|
|
|
|
|
| 63.5% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
56.46% |
| 2. |
Search Engines |
27.57% |
| 3. |
Travel |
19.90% |
| 4. |
Aviation |
15.22% |
| 5. |
Transport |
14.52% |
| 6. |
Commercial Airlines |
13.68% |
| 7. |
Portal Frontpages |
12.03% |
| 8. |
Business and Finance |
8.26% |
| 9. |
Email Services |
8.16% |
| 10. |
Net Communities and Chat |
5.69% |
|
|
|
|
| 1. |
Travel |
35.05% |
| 2. |
Computers and Internet |
27.62% |
| 3. |
Aviation |
24.89% |
| 4. |
Transport |
24.05% |
| 5. |
Commercial Airlines |
22.50% |
| 6. |
Business and Finance |
11.62% |
| 7. |
Search Engines |
7.10% |
| 8. |
Portal Frontpages |
6.60% |
| 9. |
Agencies |
6.15% |
| 10. |
Entertainment |
5.93% |
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