| Fast Moving Retail Categories for Holiday Shopping |
According to Hitwise Singapore data, Apparel & Accessories was the fastest-growing retail sub-sector amongst the Shopping & Classifieds industry, comparing weeks ending 11 November 2006 and 10 November 2007. Apparel & Accessories websites experienced a 3.00% percentage point increase over a yearly period to account for 9.26% of Shopping & Classifieds visits.
Search data indicates that consumers have a high propensity to search for brand names, with the top 30 search terms to the Apparel & Accessories industry for the 24 weeks ending 10 November 2007 comprised of leading brands. The top 5 search terms were 'coach', 'gucci', 'burberry', 'victoria secret' and 'zara'. Other local brands within the top 30 included, 'lee hwa' and 'bayb'.
In the Video & Games sector, Play-asia led the sub-category with 11.13% market share for the week ending 10 November 2007, followed by Half.com (7.05%), CD Universe (4.11%), qisahn.com (3.93%) and GameShop (3.75%). Searches for 'halo 3' spiked by 685% the week ending 29 September 2007 following its launch by Microsoft. While there was a subsequent spike in searches for 'xbox 360', the dominance in searches of 'psp' over other consoles suggests that the psp will be a popular Christmas gift item again this year in Singapore.
Net Communities & Chat is becoming an increasingly important source of traffic to Shopping & Classifieds websites, accounting for 10.82% of visits for the week ending 10 November 2007. This compared to 24.34% for Search Engines, and 8.72% for web-based email. Google Singapore was the top referring website to the Shopping & Classifieds industry for the week ending 10 November 2007, accounting for 18.06% of visits.
Industry statistics for Shopping & Classifieds websites reveals that only 37.2% of visits by Singapore Internet users resulted in a visit to a Singapore website, week ending 10 November 2007. This represents an opportunity for local retailers to capture a larger share of consumer spend by providing local content.
|
| 1. |
Apparel & Accessories |
9.26% |
6.23% |
3.03% |
| 2. |
Video & Games |
3.64% |
2.63% |
1.01% |
| 3. |
Music |
3.61% |
2.78% |
0.83% |
| 4. |
House & Garden |
1.65% |
1.34% |
0.31% |
| 5. |
Grocery & Alcohol |
0.89% |
0.73% |
0.16% |
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| Search Terms - Industry Search Terms Report for Business and Finance - Utilities |
The following report lists the most popular terms typed into a search engine over the 24 weeks ending 24 November 2007 that resulted in traffic to websites classified by Hitwise within the 'Business and Finance - Utilities' industry. For example, the most popular search term was 'sp services' representing 7.06% of all search terms that delivered users to websites classified by Hitwise in the 'Business and Finance - Utilities' industry.
|
|
| 1. |
sp services |
7.06% |
| 2. |
singapore power |
6.50% |
| 3. |
pub |
3.06% |
| 4. |
newater |
2.22% |
| 5. |
www.spservices.com.sg |
1.67% |
| 6. |
sp services singapore |
1.61% |
| 7. |
spservices |
0.89% |
| 8. |
abb |
0.72% |
| 9. |
pub singapore |
0.72% |
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|
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| Computers and Internet - Hardware |
The Hardware category lists all manufacturers of hardware and peripheral computer components as well as sites that offer news, technical information and reviews. The data below is based on All sites » Weekly rankings for the week ending 24/11/2007 » Ranks by 'Visits'.
|
|
|
|
|
|
| 49.5% |
|
of traffic to this category was directed at domestic sites.
|
|
|
|
|
| 1. |
Computers and Internet |
70.00% |
| 2. |
Search Engines |
20.52% |
| 3. |
Net Communities and Chat |
16.66% |
| 4. |
Hardware |
15.05% |
| 5. |
Entertainment |
10.46% |
| 6. |
Business and Finance |
10.18% |
| 7. |
News and Media |
8.32% |
| 8. |
Email Services |
7.25% |
| 9. |
Software |
6.53% |
| 10. |
Shopping and Classifieds |
6.10% |
|
|
|
|
| 1. |
Computers and Internet |
52.56% |
| 2. |
Entertainment |
17.62% |
| 3. |
Net Communities and Chat |
16.55% |
| 4. |
Hardware |
12.38% |
| 5. |
Business and Finance |
11.99% |
| 6. |
Shopping and Classifieds |
7.78% |
| 7. |
Search Engines |
7.57% |
| 8. |
News and Media |
6.91% |
| 9. |
Portal Frontpages |
6.70% |
| 10. |
Lifestyle |
6.04% |
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According to Hitwise Singapore, in the week ending 10 November 2007, Cartoon Network (