| Hitwise Singapore Social Networking Update |
'youtube', 'friendster' and 'facebook' the most popular search terms online.
According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits.
YouTube emerged as the number one Social Networking & Forums website and has maintained this position since the week ending 3 November 2007, ahead of Friendster and Facebook.
Hitwise data reveals that online brand recognition of all three websites is very high amongst Singapore Internet users. Out of 1,478,270 unique terms sending traffic to the All Categories industry for the 24 weeks ending 16/02/2008, 'youtube' was the top search term, followed by 'friendster' and 'facebook'.
Participation on Social Networking & Forums websites amongst Singapore Internet users is significant and reflected in the steady growth of this online industry throughout 2007, which reached a market share high of 10.67% in the week ending 29th December 2007.
The Social Networking & Forums online industry is now ahead of Search Engines, accounting for 9.95% share of visits compared to 9.16% share of visits respectively for the week ending 16/02/2008. Email Services is less dominant with 6.35% share of visits. While this suggests that social networks are increasingly becoming the preferred method of communication, it is also the wider public reach and the opportunity to target specific audiences that make social networks most appealing for advertisers.
Not surprisingly, Social Networking & Forums websites also attract high user-engagement, with session times well above the online average. For the week ending 16/02/2008, the average time Singapore Internet users spent on YouTube was 25 minutes and 31 seconds, compared to websites across All Categories, which had an average of 12 minutes and 10 seconds.
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| Industry Search Terms Report for Travel |
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The following report lists the most popular terms typed into a search engine over the 24 weeks ending 23/02/2008 that resulted in traffic to websites classified by Hitwise within the 'Travel' industry. For example, the most popular search term was 'street directory' representing 0.99% of all search terms that delivered users to websites classified by Hitwise in the 'Travel' industry.
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| 1. |
street directory |
0.99% |
| 2. |
singapore airlines |
0.97% |
| 3. |
tiger airways |
0.77% |
| 4. |
jetstar |
0.64% |
| 5. |
changi airport |
0.52% |
| 6. |
sbs transit |
0.46% |
| 7. |
singapore street directory |
0.44% |
| 8. |
sbs |
0.37% |
| 9. |
sentosa |
0.34% |
| 10. |
zuji |
0.31% |
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| Hollywood Grind Celebrity Gossip Blog - www.hollywoodgrind.com |
Hollywood Grind celebrity gossip blog is the source for Hollywood gossip, juicy celebrity rumours, celeb scandals, and the latest celebrity gossip. This fast moving website increased its market share of visits by 167% in the week ending 16/02/2008 and jumped up 142 places from 216th to 74th most popular website in the All Categories industry. In fact this is the website's highest ranking since the week ending 03/02/2007. The most popular search term resulting in traffic to the Hollywood Grind celebrity gossip blog during the 24 weeks ending 16/02/2008 was 'edison chen scandal', representing 24.66% of all search traffic.
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| Lifestyle - Fashion |
This category includes sites that spotlight the latest fashion trends in clothing, or particular labels. The data below is based on All sites - Weekly rankings for the week ending 23/02/2008 - Ranks by 'Visits'.
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| 5.4% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
57.10% |
| 2. |
Search Engines |
25.68% |
| 3. |
Lifestyle |
20.51% |
| 4. |
Social Networking and Forums |
14.64% |
| 5. |
Shopping and Classifieds |
13.09% |
| 6. |
Email Services |
9.50% |
| 7. |
Blogs and Personal Websites |
9.20% |
| 8. |
Apparel and Accessories |
8.32% |
| 9. |
Fashion |
7.99% |
| 10. |
Entertainment |
7.05% |
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|
|
| 1. |
Computers and Internet |
28.15% |
| 2. |
Shopping and Classifieds |
24.11% |
| 3. |
Lifestyle |
23.52% |
| 4. |
Apparel and Accessories |
15.07% |
| 5. |
Fashion |
12.81% |
| 6. |
Social Networking and Forums |
9.04% |
| 7. |
Entertainment |
8.99% |
| 8. |
Business and Finance |
7.05% |
| 9. |
Blogs and Personal Websites |
7.05% |
| 10. |
Search Engines |
6.40% |
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