| What are Singaporeans Doing Online? |
Social Networking, Portals and Stocks & Shares Leading Singapore Industries;
Singapore Online Shopping and Banking lagging overseas markets
Hitwise Singapore, the leading competitive intelligence service, today provides a snapshot of the leading industries that Singapore Internet users visit. The update includes comparisons with major overseas markets, Australia and United States.
Key Findings based on a selection of Hitwise's 165+ online industries analysed include the following:
Social Networking & Forums - was the dominant sub-category online, representing 10.2% of all Internet visits by Singapore users. Visits to Social Networking & Forums websites was ahead of both Australian and US usage, with 8.38% and 9.4% share of visits respectively. YouTube was the leading player in the Singapore Social Networking & Forums industry with 16.84% share of visits, followed by Friendster for the week ending 15 March 2008. The high engagement of users with social networks was also demonstrated by a relatively long average session duration. YouTube attracted an average session duration of 27 minutes 54 seconds; and Friendster with 20 minutes 52 seconds for the week ending 15 March 2008. Both were significantly higher than the overall average of 12 minutes 32 seconds.
Search Engines - accounted for 9.12% share of all website traffic the week ending 15 March 2008. Google search properties were responsible for powering more than 60.77% of searches for the 24 weeks ending 15 March 2008. Singapore Search Engine usage was behind the Australian market (10.79%) but ahead of US usage (8.76%).
Portal Frontpages - was a leading industry in the Singapore market accounting for 8.01% share of all Internet visits, ahead of Email Services with 6.02% share. Singapore visits to Portal Frontpages was also ahead of the Australian and US markets which attracted 4.43% and 5.55% share of visits respectively. Yahoo! Singapore was the leading player in the Portal Frontpages industry with 52.91% share, followed by MSN with 18.13% for the week ending 15 March 2008.
Shopping & Classifieds accounted for 3.13% market share of visits for the week ending 15 March 2008, significantly less than the Australian and US markets, which attracted 5.73% and 9.7% share of visits respectively. Overseas standards indicate that there is potential for improved performance by vendors in the retail sector to increase online engagement. This is further highlighted by the fact that 62.9% of Singapore visits to Shopping & Classifieds websites were directed to overseas websites suggesting local inventory opportunities. Yahoo! Auctions Singapore was the leading website in the Shopping & Classifieds industry with 5.05% share of visits for the week ending 15 March 2008.
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| Viwawa.com - www.viwawa.com |
Viwawa.com, a social networking website which allows users to interact and play games online, has climbed 93 places to rank as the 19th most popular Entertainment website visited by Singapore Internet users during February 2008. This jump in rankings also resulted in Viwawa.com obtaining a 360% increase in market share of visits. Much of the traffic to Viwawa.com came from other websites within the Computers and Internet industry, with Yahoo! (7.64%) the number 1 website visited prior to Viwawa.com during February 2008.
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| The Great Walk To Beijing |
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In April 2008, Olivia Newton John will be joined by international stars and cancer survivors to walk 228kms along the Great Wall of China in just 21 days. This event will raise funds for a world-first cancer centre which will treat the mind, body and spirit of cancer patients. To sponsor a walker's steps, click below.
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| Business and Finance - Stocks and Shares |
The Stocks and Shares category includes any sites belonging to stockbroking firms or individual stockbrokers, or any sites offering online share-trading or related services. The category also includes sites which focus on stocks and shares. The data below is based on All sites > Weekly rankings for the week ending 22/03/2008 > Ranks by 'Visits'.
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| 56.3% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
41.40% |
| 2. |
Business and Finance |
35.49% |
| 3. |
Stocks and Shares |
25.80% |
| 4. |
News and Media |
15.17% |
| 5. |
Portal Frontpages |
14.22% |
| 6. |
Business Information |
12.10% |
| 7. |
Search Engines |
11.73% |
| 8. |
Email Services |
6.20% |
| 9. |
Entertainment |
6.02% |
| 10. |
Social Networking and Forums |
5.58% |
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| 1. |
Business and Finance |
41.54% |
| 2. |
Stocks and Shares |
28.69% |
| 3. |
Computers and Internet |
28.55% |
| 4. |
News and Media |
13.72% |
| 5. |
Business Information |
12.39% |
| 6. |
Entertainment |
8.70% |
| 7. |
Social Networking and Forums |
6.80% |
| 8. |
Search Engines |
6.51% |
| 9. |
Print |
5.73% |
| 10. |
Banks and Financial Institutions |
5.23% |
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