| Singapore Stocks and Shares Online Update |
According to Hitwise, the leading competitive intelligence service, Singapore Internet users continue to be highly engaged with the Stocks & Shares sub-category. Websites that belong to stock brokers or that relate to news and research services draw the most visits from Singapore Internet users amongst the Hitwise Business & Finance industry.
The Stocks & Shares sub-category accounted for 26.91 percent of visits to Business & Finance websites for the week ending 10 May 2008. In comparison, Banks & Financial Institutions websites attracted 16.99 percent, followed by Business Information with 14.82 percent and Employment & Training with 11.08 percent.
Singapore Exchange Ltd was the dominant website in the Stocks & Shares industry with 10.26 percent share, followed by Phillip's Online Electronic Mart System during the month of April 2008.
Leading business publishers hold significant market share in the Business & Finance - Stocks & Shares industry. The Business Times Online, Yahoo! Finance, Yahoo! Singapore Finance, CNN Money and Reuters collectively accounted for almost 1 in 4 visits in April 2008. Research websites, ShareInvestor and KE Trade ranked 7th and 9th respectively. Marketers across an array of financial sectors have the opportunity to partner with investment publications and research services for cross-product promotion.
There are also a significant number of community websites dedicated to discussing trading topics, such as ShareInvestor Forum and StockLion Stock Chat, ranked 12th and 37th respectively amongst Singaporean Stocks & Share websites. Another genre of websites includes investment education programs such as Freely.com, ranked 43rd during April 2008.
Brand search dominates research to the Stocks & Shares industry by Singapore Internet users. Eighty-five of the top 100 search terms for the 24 weeks ending 10 May 2008 referenced stock exchanges, finance publishers and investment institutions. Top brand search terms included 'sgx', 'poems', 'asiaone', 'yahoo finance' and 'fundsupermart'. Generic search terms were primarily focused on currency converters and exchange rates.
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| 1. |
Singapore Exchange Ltd |
10.26% |
| 2. |
Phillips Online Electronic Mart System |
7.97% |
| 3. |
The Business Times Online - Stock |
7.70% |
| 4. |
Yahoo! Finance |
6.90% |
| 5. |
Yahoo! Singapore Finance |
4.86% |
| 6. |
UOB Kay Hian Asian |
3.08% |
| 7. |
ShareINvestor |
2.55% |
| 8. |
CNN Money |
1.99% |
| 9. |
KE Trade |
1.89% |
| 10. |
Reuters |
1.79% |
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| Industry Search Terms Report for Automotive - Dealerships |
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The following report lists the most popular terms typed into a search engine over the 24 weeks ending 03/05/2008 that resulted in traffic to websites classified by Hitwise within the 'Automotive - Dealerships' industry. For example, the most popular search term was 'honda' representing 7.65% of all search terms that delivered users to websites classified by Hitwise in the 'Automotive - Dealerships' industry.
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| 1. |
honda |
7.65% |
| 2. |
borneo motors |
4.04% |
| 3. |
honda singapore |
3.86% |
| 4. |
kah motor |
3.76% |
| 5. |
borneo motor |
2.07% |
| 6. |
borneo motors singapore |
2.00% |
| 7. |
bmw singapore |
1.61% |
| 8. |
bmw |
1.54% |
| 9. |
kah motors |
1.54% |
| 10. |
subaru |
1.50% |
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| iProperty - www.iproperty.com.my |
iProperty (www.iproperty.com.my) features a database of residential, rural, commercial and business properties for buying, selling and leasing in Malaysia. Fast becoming a popular website visited by Singapore Internet users, from April 2007 to April 2008 iProperty experienced a 21-fold increase in its market share of visits amongst all websites. Since January this year iProperty moved up 4863 places to rank 1104th within the All Categories industry in April.
Within the Business & Finance - Property industry, iProperty was ranked the 6th most popular website visited with a market share of 3.09% during the week ending 10/05/2008. In fact, it was the only Malaysian property website to place within the top 10. That week its sister website iProperty.com Singapore (www.iproperty.com.sg), generated 58.25% of upstream traffic share to iProperty, followed by Google Singapore with 4.85%. The top 2 websites visited after iProperty were iProperty.com Singapore and Malaysian Real Estate Portal (www.realestate.net.my), receiving 31.03% and 6.90% of downstream traffic share respectively.
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| Health and Medical - Hospitals |
| This category contains the websites of hospitals, including nursing homes. The data below is based on All sites - Weekly rankings for the week ending 03/05/2008 - Ranks by 'Visits'. |
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| 85.8% |
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of traffic to this category was directed at domestic sites.
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| 1. |
Computers and Internet |
59.57% |
| 2. |
Search Engines |
44.02% |
| 3. |
Health and Medical |
14.89% |
| 4. |
Business and Finance |
8.11% |
| 5. |
Social Networking and Forums |
6.65% |
| 6. |
Hospitals |
5.45% |
| 7. |
Education |
5.32% |
| 8. |
Information |
4.39% |
| 9. |
Email Services |
3.99% |
| 10. |
Government |
3.72% |
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|
| 1. |
Health and Medical |
30.37% |
| 2. |
Business and Finance |
20.92% |
| 3. |
Computers and Internet |
14.61% |
| 4. |
Employment and Training |
12.32% |
| 5. |
Hospitals |
11.75% |
| 6. |
Government |
7.16% |
| 7. |
Education |
6.88% |
| 8. |
Information |
6.30% |
| 9. |
Entertainment |
6.02% |
| 10. |
National |
6.02% |
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| Classifieds a Driving Force |
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When looking for a new car, Singapore Internet users are more likely to visit websites within the Automotive – Classifieds industry than those within the Manufacturers or Dealerships industry (as of the week ending 10/05/2008). Not only does the Automotive - Classifieds industry receive more traffic, but visitors are also more engaged with Classifieds websites compared to Manufacturers or Dealerships, with the average visit times lasting 15 minutes and 9 seconds, 5 minutes and 44 seconds, and 5 minutes and 1 second respectively (week ending 10/5/2008). Now you know.
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